Wednesday, May 18, 2022

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Personality Radio Without Friction Is Boring

How many times have you listened to, read or watched entertainment and summarized it with, “That was okay”? It doesn’t stand out and isn’t...

Manage Radio Features Like Disneyland Manages Rides

Broadcasters agonize over on-air  features. They love adding new ones, but often fail to move out the old. To stay out of programming ruts, PD's must manage radio features with discipline to keep the...

You Should Recycle More Content

How committed are you to recycling content? No matter how you answer that question, I will make the case that you should recycle more content. Supporting data follows, but first, let's...

Promoting Interviews On Social Media

When you have a strong interview, how can you get more attention for it? The answer is simple. Leverage the power of promoting interviews on social media. This article explains how to...

Interview Technique: Labeling

Labeling is a powerful interview technique. It's a little trickier than mirroring but equally effective. Instead of repetition, labeling uses intuition to make a connection and encourage more details. It's a great...

How To Get More Value From Local Interviews

Local interviews can be a great way to make deeper connections with listeners and fans. But it can also be a major tune-out. A great guest can add entertainment value and endear...

Ratings Terms Every Programmer Should Know

cRatings are a mysterious thing. The more you know, the more confounding and frustrating it gets. But to play and win The Ratings Game, it's important that programmers understand ratings terms...

How To Write News Stories With Perspective

There's a huge difference in simply presenting a news, sports or entertainment news segment and creating a feature that attracts and holds an audience. There are many factors, but in the...

5 Writing Skills That Improve Promos

Writing skills translate to virtually every business, including radio performance. Improve writing, and the thought process while writing, and on-air personalities will become clear, focused, and creative. This will make for...

Feature: Entertainment Fact or Fiction

This is a fun game to play each day, or you could bring it out as a once-in-awhile stand alone feature. Entertainment Fact or Fiction can be part of an existing...

Coaching Talent: Catch Them Doing Something Good

Managing air talent isn't that complicated. Most are easy to get along with. Sure, some are difficult. But either way, the recipe is the same. Just Catch Them Doing Something Good,...

How to Plan a Radio Stunt

Doing big stunts can be great fun. They create entertainment value for the audience and can generate media coverage that spreads your brand beyond your audience reach. But whether you are...

A Cheat Sheet For Free Publicity

In this environment of tight budgets and non-existent marketing funds, free publicity sounds like a great fit, right? Getting attention is a challenge. But it's not impossible, as long as you're...

How To Crank Up Your Publicity Machine

Radio stations don’t send press releases as much as they once did. In fact, most marketers have gotten away from cranking out content that feeds their publicity machine. Here’s the problem. Most press...

Promotion: Father and Daughter Reunion

Jeff & Jer did the best Father's Day promotion I've ever heard, creating a father and daughter reunion on the air. The promotion can be done anytime, but Father's Day is...

7 Immediate Steps to Jump Start Social Media Presence

Raise your right hand and repeat after me: "I will take my social media presence seriously. Beginning now. It's not just a hobby, it's a part of my identity. My brand....

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