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Training, ideas, and inspiration for radio pros.

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Advice, tutorials, and solutions for radio program directors.

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Best practices, fresh ideas, and promo guides for radio promotions.

The Latest

Resetting Content Is A Key Personality Skill

Boredom is one of the most challenging things radio personalities face. In a way, it’s understandable. The only folks who hear 100% of the content created on a radio show are...

The Gold Is In The Comments

Do you ever feel like you've hit a content wall? You’re desperate for fresh approaches to the same topics every personality and podcaster can access and can't figure out how to...

6 Reasons Aircheck Sessions Suck, and How to Fix It

How often have you been in an aircheck session and spent most of the time planning an emergency escape? That's because, usually, aircheck sessions suck for both the PD and the...

Aircheck The Basics

Airchecks are usually tedious. Everyone dreads them because they're ordinarily a most unpleasant experience. But they don't have to be. Like a great radio show, it takes time, commitment, and creativity....

Secret Weapon: Sonic Branding

Every radio station and show wants to sound out. They understand the value of audio imaging, yet most radio stations sound like other radio stations. A more difficult, but more valuable...

The Case For Separate Show Imaging

Radio brands rely on imaging and branding to set a tone for their stations. But what about individual shows? Shouldn’t they use production to support and carve an identity as well?...

Yes, You Can Be A More Likable Personality

Nothing else matters if listeners don't care about the personalities on the air. It doesn't matter how good the content is or how much you prepare. Caring about the characters starts...

Positive Coaching Leads To Positive Results (Usually)

Every broadcaster wants a positive relationship with the stars on the radio station. Of course! A good relationship is much more enjoyable than one filled with tension and distrust. But when...

How To Raise The Stakes In Phone Topics

Listeners can make conversations more interesting by contributing to ordinary phone topics, but radio shows often depend on callers to provide stories and entertainment. Many personalities are concerned that the phone...

Get More Response: Leave Something Out

There's no question that it's harder to inspire phone calls today. There are several effective tactics here and here, but one of the best is so simple you'll be shocked it...
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