Thursday, April 18, 2019

Most Popular

Program Jingles: Don’t Just Play Them

There are many different ways to identify your radio station, but many first time programmers (and even some experienced PDs) fall into ruts. They...

Game: The Pyramid

Most TV Game Shows can be adapted for your show. The Pyramid is a very popular game show, and can make for a fun game each day, once a week or...

Storytelling Reveals Character Traits

The art of telling stories is a fundamental tool for communicators. Stories have the power to hold audiences, create viral spread and yield other positive benefits. But one of the most...

Modern Family Teaches How to Tell Stories

Don't you love it when great TV shows teach how to be a better radio personality? I hope you saw the "Five Minute" episode of Modern Family.  In it, there's a classic...

Promoting Interviews On Social Media

Most celebrity interviews are weak and should either should not have been aired or severely edited. We can fix that by improving techniques. But once you have a strong interview, you...

The Physics of Passion In Building a Fan Base

Every broadcaster says they want fans. Bold, loyal, passionate followers make up the bulk of your quarter-hours. But do you have the courage to recruit and lead a passionate fan base? Not to...

The Balancing Act of Plot vs Emotion

It's amazing how radio stations almost always take on the personality traits of the program director. Sometimes it takes awhile, but it happens nearly every time. It radiates through the brand,...

Do More Music Morning Shows Work?

Throw this question out to a group of broadcasters, then sit back and be entertained. The debate over more music or more personality is a passionate one. Managers and bean counters would...

How Long Talk Breaks Should Be

Finding the right combination of music and talk is a non-scientific task. Break length and music count are issues nearly every programmer wrestles with. How long talk breaks should be is...

Lessons about Radio From HGTV

Knowing who and what you’re for are two of the most important things each media brand must decide. There’s a place for hard news, for engaging political debate and there’s a...

The Ridiculousness of the Radio Ratings Process

The ratings system is broken. The ridiculousness of the radio ratings process continues and it appears broadcasters are doing little about it. Most every market has stories about crazy, unbelievably wild ratings...

Automate Social Media Content With This Tool

Following the online webinar Radio's Essential Guide to Using Twitter Like a Boss, several questions came in from Insiders  interested in some of the ideas we presented to automate social media...

Stunt Categories

There are a million ways to create a successful stunt. Well, maybe not a million, but a lot. That can be a problem, actually. So many possibilities can be confusing or...

Video Length Guidelines For Online Video

Length matters. It's true in so many things, and there's conclusive proof that it's especially true in online marketing. Video length may not be the most important  aspect of a successful...

6 Ways to Grow the Database Without Annoying Listeners

One of the most effective and valuable promotion and marketing assets is a listener database. It's also one of the most under-used. That's especially true if deep profile information has been...

8 Ways to Make Promotion Events Worthwhile

Radio stations generally miss opportunities to win listeners and build fans at promotion events. Stations are out all the time, constantly setting up and tearing down then rushing off to the...

There are regular webinars for all Insiders members. Click below to reserve your spot now!