Sunday, July 21, 2019

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Why Radio Programming Is Tricky: The Two Switch Theory

While watching some old home videos (yeah, we have a life), I learned a valuable radio programming lesson from my two year old son....

Feature: What a Girl Wants

What A Girl Wants isn't a just Warner Brothers movie, or a song from Christina Aguilera. It's a character-defining feature for a female personality on your show. This feature works for solo shows,...

Modern Family Teaches How to Tell Stories

Don't you love it when great TV shows teach how to be a better radio personality? I hope you saw the "Five Minute" episode of Modern Family.  In it, there's a classic...

Tips to Launch a Podcast

Listeners tune in to their favorite radio show for just a few minutes at a time, and only 2-3 times per morning. That's not very much, is it? They miss most of...

Feature: Kids Movie Review

A Kids Movie Review feature can become a memorable way to relate to new movie releases without getting caught in the sea of "real" movie reviews. After all, the movie critique previewing...

It’s All About The Hook Seminar on Demand

The first step in storytelling is the most important. It's the hook! Discover the power of a great opening line, and how a strong hook can add up to five times the engagement...

Perfect Music Categories: Step By Step

You know the importance of using math for rotating your music. And you certainly understand the value of playing the right songs for your audience. Right? Right. But there's more to...

Air Check Show Promotion

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show....

Shocker: How Many Promos Does Your Campaign Need? More Than You Think

It’s becoming more and more difficult to inspire audiences to take action. Listeners are increasingly distracted and there is more competition for limited attention. But beyond that, radio stations in general...

How To Air Check News Segments

One of the most overlooked areas of radio programming is reviewing and critiquing information elements on the station. News and information segments often stand apart, outside what's considered normal jurisdiction for...

An Extra 10 Percent In 9 Areas Will Increase Ratings

A willingness to go the extra mile is rare. I'm not talking about being really good at the things that must be done to get by. I'm talking about the extra...

Follow this Example to Market Brand Values

Radio needs more stations that market brand values the way WCIC in Peoria does in this Christmas campaign. They've invested in the equity of their station's position in the market in...

Turning Drama Into a Cause Marketing Fundraiser

It's a good thing to generate donations for a worthy cause. If you can raise money with daily drama to call attention to your show, you win! Here's an example of...

Social Media: How To Get In The User’s Timeline

In strategy meetings at radio stations all over the world, building a social media presence is usually one of the most talked-about goals. And it doesn't take long before someone issues...

Online Contest: Scared of Santa

Photo contests are highly engaging and, when executed properly, they can add a lot of traffic to your website or social media pages. A Scared of Santa or Scared of the...

Every Personality Needs These 3 Promotion Tools

Personalities are often frustrated with what they perceive as a lack of commitment and promotion support from management. It's common to hear complaints about not having promotion tools, trinkets or giveaways...

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Personalities: How To Excel At Being You

Everyone is blessed with talent, ideas and unique abilities. Everyone. There are no exceptions. Those that leverage talent can become great at...