Sunday, September 22, 2019

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How to Get the Most Out of Your Radio Voice

When's the last time someone has asked you to say something in your 'radio voice'? That's one of the most cringe-worthy moments for a personality. It's not a compliment. A lot of...

Game: Get it Wrong

Get it Wrong challenges listeners in a very different way. This is a fun game because it forces the contestant to go against human nature. Get it Wrong forces contestants to do just...

Game: Name That Movie

Name That Movie is a fast, easy game to play anytime you have a lot of prizes to give away, like movie tickets! Or you can adapt the idea to showcase one...

Perspective Is a Key to Effective Storytelling

In a Storytelling workshop, I was asked a question about how often the same story can be told. At first, it seems like a somewhat silly question. I mean, who wants...

Feature: The Secret Phrase

The Secret Phrase is one method of turning service information (traffic, weather, news) into an entertaining segment by making it a game. It helps if your reporter has a personality, but many...

3 Reasons Listeners Have Stopped Paying Attention

Short attention spans demand clear, simple, worthwhile, short messages. Or, a longer, compelling story that unfolds with miniature payoffs leading toward a suspenseful end. Either way, the key is efficient, focused...

How The Pop Music Cycle Affects Ratings

If you program a music station, you know that strength of current music is critical to your brand's success. The more you depend on music, the more the pop music cycle affects ratings....

Air Check Relatable

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show....

The Art of The Edit: Stop Cramming 3 Minutes of Content Into a 7...

It drives listeners crazy when you waste their time. They love it when you entertain them. But when you cram 3 minutes of content into a 7 minute break, there's one...

How To Double Your Ratings

Yeah, a headline like Double Your Ratings immediately makes you think it will be followed with some flippant comment like, "Get twice as many listeners." I'm not selling a magic, "get rich...

Feature: Confess Your Crush

Confess Your Crush is a strong relationship feature with a more positive spin than a contentious feature like Second Date Update or War Of the Roses. Yet, if executed properly, it can...

Promotion: Give Or Take

Promotions that tug at the heart don't have to be wimpy. And they're not just for AC stations. Give or Take is a promotion idea with an edge. And a ton...

Cause Marketing Case Study: A Phone Call That Became Becky’s House

It was Thursday morning of Valentine's week. It was the morning that a single phone call became a powerful, sustainable cause marketing campaign. The end result was Becky's House, which would...

Promotion: Last Prize Standing

Last Prize Standing is a great promotion that sounds a lot bigger than it actually is. It has aspects of The Last Contest, the classic KCBQ/San Diego promotion from the late...

Creative Packaging for Weekend Promotions

it's tempting to plan weekend promotions or contests by finding a big prize offer and slapping it on the air. Boom. You're done. Simple and fast. Listen all weekend to win,...

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Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

The Ridiculousness of the Radio Ratings Process

The ratings system is broken. The ridiculousness of the radio ratings process continues and it appears broadcasters are doing little about it. Most every market...