Wednesday, February 20, 2019

Most Popular

Tragedy: Programming Artist And Celebrity Deaths

Radio programmers are constantly looking for an advantage. They tweak tactics to gain an extra quarter hour hear or there. It's a constant game...

Be Like Lucy: Willing To Be Weird

No one wants to be average. Everyone wants to be normal. But everyone also wants to be unique. And that means to stand out, you must be willing to be weird. What's...

Ultimate Show Makeover Seminar on Demand

https://tracyjohnson.kartra.com/page/embed/ZcOsFoeU3HoQ

7 Little-Known Things That Impact Your Personality Brand

When it comes to things that impact your personality brand, we tend to think about the obvious. Like how we sound on the air. Or if the mic processing gives our...

Recycling Tactic: How to Repeat Content

It's okay to repeat content, as long as it's worth repeating. I repeat: It's okay to repeat content if it's worth repeating. In fact, it's recommended, as long as it's (and I...

Improv Games That Will Improve Your Performance

Anyone who has performed with a team of improvisational actors will appreciate the timing and skill in responding spontaneously to one another. The good groups work as a team to take...

Show Promos Inside Your Show? A Smart Idea

Reading this headline probably causes some to think it's the most insane idea in programming. Show promos inside your show seems redundant. You might think it's like running a promo to...

7 Signs of a Dysfunctional Music Database

It’s a challenge to keep a radio station’s music database in the best shape it can be. Day in and day out, you’re making changes, moving songs around, adjusting rules all in...

Coaching Talent: Creating a For The Show Mentality

Team chemistry is important for a radio show. But what happens when that chemistry  is shaken? That's a special situation that requires unique talent coaching skills. A For The Show (FTS) mentality...

Promos Are Verbal Combat: Here’s How to Win The War

Radio stations are at war, and enemies are everywhere. They surround you, all competing for the attention of the same audience you're hoping to attract. To win the war, radio stations...

Methods To Test Features

We all love our babies. They're cute to us because they're ours. But if you step back, some of those kids are ugly. It's the same with features. Is the feature working...

Feature: The Big Thank You

The Big Thank You is a heart-tugging feature that works for any show that seeks a warm, sensitive personality. It's a great way to tell stories provided by your audience, and has...

Promotion: Bringing People Together

IF you need a pick-me-up, or just some encouragement of the magic of radio to make the world a better place, read on. This is a heart-warming story of pure goodness. In...

How To Get Free Audience Research

Radio stations have a tremendous advantage over most businesses. We have a large audience that is willing to respond with feedback if we ask for it properly. Mine that resource, can...

Promotion: Last Prize Standing

Last Prize Standing is a great promotion that sounds a lot bigger than it actually is. It has aspects of The Last Contest, the classic KCBQ/San Diego promotion from the late...

Automate Social Media Content With This Tool

Following the online webinar Radio's Essential Guide to Using Twitter Like a Boss, several questions came in from Insiders  interested in some of the ideas we presented to automate social media...

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A Step By Step Guide to Effective Automated Email Campaigns

Once a radio station has committed to email marketing as a part of the listener engagement strategy, you’ll want to take advantage of the...