Friday, July 23, 2021

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Benchmarks Are Better Than Features

Ask most personality or programmer about benchmarks, and they will probably start talking about their features. But they are distinctly separate. This article explains how benchmarks...

Feature: Awards Show Parody

No matter which awards shows are taking place, you can have some fun with it on your show with your own awards show parody. It just takes a little creativity and...

Steal These 40 Sitcom Plots For Your Radio Show

The art of creativity is often at the crossroads of stealing the right content and adapting it for your own personality brand. It's been said that there's nothing left to say...

Feature: 5 O’Clock Flashback

The 5 o'clock Flashback isn't a new idea, for sure, but here's a unique twist on an old idea that builds personality into a break and works as a cross-promotion for...

The Sticky Prep Show Prep Technique

A lot of shows...maybe even most shows...have a fundamentally hard time creating content that is truly “sticky”. They need the Sticky Prep technique. In this article, I share a technique for creating...

Game: Name That Tune

Name That Tune has been a popular game for decades. And it's as relevant and fun to play on-air as ever, as long as it sounds contemporary. In other words, don't...

A Sure Fire Solution To Unscheduled Music Positions

What's the worst part of scheduling music? Almost universally, program directors and music directors will tell you it's unscheduled music positions. They drive you crazy! And you spend hours fixing them, or...

How to Inject Personality in Show Imaging

Every element on the air should be an opportunity to promote, position, and entertain. Everything! It's amazing how small tweaks in building brand imaging into a radio show can increase the...

Air Check Individual Performance

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. Talent that...

5 Keys To Simplify Content In Promos

Several times a week, I am on calls offering programming or performance advice that can be summarized by telling personalities and programmers to simplify content. We really need to focus content...

How to Conduct a (Nearly) Free Research Project

A free research project? Seriously? That price point gets even the tightest manager’s attention. But you can do it, if you are willing to invest a little time and creativity into...

Stunt: I Dare You

If your show is edgy and thrives on provoking the audience with outrageous, unexpected stunts, here's an idea to consider. I Dare You frames the stunts into something that is more...

Find New Listeners With Online Contests

When talking with marketers about the value of contests and sweepstakes in their promotion strategy, the conversation always turns to the value of the type of person that enters to win....

Promotion: Free Fuel Friday

Free Fuel Friday is a great promotion that can be adapted to be a one-time event, an ongoing campaign or a recurring promotion that pops up from time to time when...

Contest Strategy: One Day Contests

Here’s an interesting question that is sure to inspire a spirited debate between programmers. Which has more promotional value: Giving away valuable prizes by spreading them across several days (or weeks)...

Major Promotion: Stuff a Bus

Stuff a Bus is an interesting and unique way to generate donations for needy families (or the homeless) at Thanksgiving or Christmas. Invite listeners to donate items for the needy to Stuff a...

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