Thursday, October 22, 2020

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Audience Persona Seminar on Demand

Build a customized, personalized audience persona to help guide every aspect of  your brand. By truly understand the audience, you can engage them in...

8 Emotions To Target In The Hook

Everyone is aware that attention is at a premium. You have 7 seconds to hook the audience and get them interested. But even if the hook is interesting, it doesn't mean...

Discover Superhero Strength With The Rule Of 3

When telling stories or constructing breaks on the air, the storytelling Rule of 3 is a great tool. Few personalities use the technique. Or if they do, they don’t do it...

Use The Decision Tree To Decide If Content Is Worthy

There’s nothing like great radio talent telling personal stories from their own observations and real-life experiences. That’s unique content that nobody else can offer. It's really the key to great personality...

Casting A Show: Arranged Marriage Morning Shows

An arranged marriage is a type of marital union where the bride and groom are selected by their families. It's still common in some cultures. One of those cultures is radio and, where...

When To Break For Commercials

Radio stations need to re-evaluate their programming clocks. But more than that, programmers and personalitie need to learn how to earn extra quarter hours by learning new tactics of when to...

3 Ways To Increase Ratings By Playing to Ratings Respondents

As long as the radio industry allows ratings services to hold us hostage to their insanely outdated methods of gathering ratings data, programmers should at least know how to play the...

Aircheck Show Structure

Airchecks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. Aircheck show...

Getting The Most From Listener Advisory Panels

Listeners usually love to tell you what they think. Asking their opinion gets them involved, which can also lead to increased loyalty. That's why Listener Advisory Panels are invaluable sources of information...

Use These Time-Saving Music Scheduling Reports

It's tough to manage everything you need to juggle at a radio station. Your to-do list is far longer than the time it takes to complete the tasks in a day. It almost...

Music Scheduling: To Recycle Gold Or Not?

There are a tremendous amount of decisions to make in music scheduling. And one of the most discussed and debated is whether or not to recycle gold titles. If you are new...

Why The Last Contest Is Timeless

Many of you reading this weren't even alive in 1972, but most of you have heard of one of the greatest radio contests in radio history. The Last Contest is a...

Online Promotion: Scared of Santa

Photo contests are highly engaging and, when executed properly, they can add a lot of traffic to your website or social media pages. A Scared of Santa or Scared of the...

The Incredible Power of Super-Listeners

Most radio stations already have enough listeners. We would, of course, always like more. More is better. But most stations have enough cume to be #1. For most stations, this can...

A Unique Way To Give Away Prizes

Contests on the air should be just as much about entertainment as incentive. If you can attract the highly reactive ratings respondents with the prize and engage non-prize players (listeners) with the content,...

Reimagine Your Website

What would happen if a radio station, show or individual personality stepped out of the radio “box” to design a new user online experience? Consider what it would look like if...

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Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

Guide To Getting and Using Amazing Celebrity and Listener Testimonials

I’ll start by saying I LOVE listener testimonials as part of station imaging, and celebrity testimonials are also effective on the air. Nothing sells...