Tuesday, June 18, 2019

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Air Check Show Promotion

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just...

Advanced Producer Skills That Help Air Talent Become Stars

Behind every great air talent is a great producer. As a personality advances through stages in the Personality Success Path, performance and promotion becomes busy. And more complicated. It’s almost impossible...

Game: Who Sings It

Who Sings It is an easy game to play, and takes advantage of the play-along attraction of interactive games on the air. It works for any stations  that plays music of...

How To Capture The Moment In A Personal Way

One of the hardest things for air personalities is finding a way to be personal, relatable and relevant with a unique angle when talking about a topic that literally everyone is...

Feature: Love em Or Leave em

Love em or Leave em is a relationship feature that requires an outcome. It creates a serial story that listeners can follow to conclusion. The feature works anytime, and can be either...

Feature: Never Been Kissed

Never Been Kissed can be a one day feature or a week-long promotion that fulfills a goal for listeners each day, with a different storyline. Each day, you're looking for a...

Programming Basics: The High Cost Of Listening

Virtually everything comes with a price and a value. That's what drives every transaction. In fact, it drives he entire economy. Yet since consumers don't pay cash for radio, it's easy for broadcasters...

Perfect Music Categories: Step By Step

You know the importance of using math for rotating your music. And you certainly understand the value of playing the right songs for your audience. Right? Right. But there's more to...

Why You need a Programming Strategy That Targets Mood

Why do listeners choose your station? Do you know the most important reason listeners choose your station or show brand over others? If you know the answer to that question, you're...

Imaging Is a Secret Weapon If Managed Properly

Production is a powerful tool, and used effectively, can be an important part of your message and communication. This applies to the station in general, but to air talent in particular....

6 Reasons Air Check Sessions Suck, and How to Fix It

How many times have you been in an air check session and spent most of the time trying to figure out how to create an emergency so you can escape? That's...

Contest: The $1,000 Playlist

The $1,000 Playlist works for any format in any market. It's a new execution of the old Song Scramble game. $1,000 is an ideal amount to offer, but the game is the...

Promotion: The Black Box

The Black Box is a terrific promotion that builds intrigue, gets attention and drives appointment tune in. It's also a tool to tell a story on the air that can be...

Social Media: How To Get In The User’s Timeline

In strategy meetings at radio stations all over the world, building a social media presence is usually one of the most talked-about goals. And it doesn't take long before someone issues...

Your Show’s New Year’s Eve Party

What is your station doing New Year's Eve? This can be a tough time for stations and shows to program  to the audience's mood. What if your most high profile air talent...

Super Bowl Vote Off

The Super Bowl Vote Off (you can probably think of a better name-Super Bowl Survivor?) is a great promotion if your local team is in the Super Bowl. It’s even better...

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Winning Formula For Radio Shows: TSP Equals TSL

Everybody loves shortcuts. Shortcuts are terrific. Shortcuts save time and energy. But in some areas, there's no cutting corners. Preparing a radio show is...