Friday, June 25, 2021

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3 Must-Have Traits For Radio Producers

Want a great radio show? Get a great radio producer. Can't afford a great producer? Improve the existing producer. Don't have a producer at all? Find a way to fill the...

How to Maintain Momentum On the Path To Pay Off

No matter how good your content is, if your story doesn’t move forward, listeners move on. It's amazing how quickly your audience gets bored when a radio break stalls. We've researched...

This Simple Adjustment Makes External Hooks

What's the difference between a break that fails and one that succeeds? We know from research that breaks must gain attention quickly to have a chance at holding interest. That's the...

Feature: The Secret Phrase

The Secret Phrase is a good way to turn service information (traffic, weather, news) into an entertaining segment by making it a game. It's particularly effective for shows that have a...

Game: Mind Grind

Mind Grind is a word association game that's easy to play and gets the audience involved. It's a perfect game for solo shows, works in almost any daypart, and multi-personality shows...

6 Tips For Writing Better News Stories

Most stations have some form of information segments on the air. It may be a formal newscast, sports updates or entertainment news feature, but at some point  tips for writing better news stories...

Don’t Let PPM Kill Your Brand Imaging

Has PPM changed how your station sounds? Probably, if only in small ways. But many stations have allowed PPM measurement to affect brand imaging on their stations. They're convinced that since...

Music Programming: Tips to Get Sound Coding Right

Many programmers and music directors spend hours and hours coding their songs. The effort is time well spent. It's important. And it takes time to really analyze the songs and get...

Fix Radio Traffic Reports In 4 Easy Steps

Traffic reports on radio stations need to change. Or be eliminated. But at least updated. It's terribly out of touch. This article shares four steps to fix radio traffic reports. Including:  Should...

Math to Set Up Perfect Music Rotations

Whenever a station conducts an analysis of their music system, the first stop should always be to examine how songs are rotating. This is the single most common source of problems...

Grab These Free Press Release Tools To Crank Up Your Publicity Machine

Radio stations don’t send press releases as much as they once did. In fact, most marketers have gotten away from cranking out content that feeds their publicity machine. Here’s the problem. Most press...

Promotion: Free Fuel Friday

Free Fuel Friday is a great promotion that can be adapted to be a one-time event, an ongoing campaign or a recurring promotion that pops up from time to time when...

Promo Ideas To Make Movie Premieres Special

Most radio stations tend to take movie premieres for granted. The production company pays for a free screening and allows the station to fill the entire theater (or most of a...

How to Use Text To Win To Triple Ratings

Triple radio ratings? Great headline, huh? No, it's not click bait. Well, maybe a little. But it's true, and I'll show you how one of my clients tripled ratings just by...

Get More Promotion Buzz For Your Contest

The goal of every campaign should be to attract ratings, become more top of mind and create buzz for your contest. A great campaign can extend beyond the format's natural reach....

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How The Pop Music Cycle Affects Ratings

Music programmers know that the strength of current music is critical to success. The more a station depends on the music, the more the...