Sunday, July 5, 2020

Most Popular

Are You A Programming Fixer? Fix Yourself First

Programmers tend to be "fixers". I'm a programming fixer and many PD's I work with are, too. It's understandable. If only there were a magic...

Relationship Feature: Make Up For Your Mess Up

Make Up For Your Mess Up is a great feature that can fit many station formats, ranging from edgy rock to safe, family stations like Contemporary Christian or AC. In this article,...

How To Manage Secondary Features

Most radio shows need strong, attention-getting features to drive appointment tune in times. I call them One Thing features. The value is directly measurable in research as well as...

Why Your Station or Show Should Hire A Phone Screener

Imagine a new restaurant has opened. You’re interested in trying it out, at least enough to call and make a reservation. On Wednesday, you call and get a busy signal. Okay, that’s a good...

How to Stop Being Boring

When is the last time someone asked, "What's going on with you?" and you replied, "Not much."? Then you think, "Wow. That was boring. Nobody wants to be boring. We want...

Game: Impossible Trivia

There are a lot of names for this feature (Mind Grind, Nearly Impossible Trivia, The Daily Tease, etc.). What you call it doesn't really matter. The game is easy to play,...

Coaching Talent: Do You Really Want A Dog (Personality)?

Be careful what you wish for. when a kid says they want a dog, they don't really know what they're getting into. And If parents get them a dog, there are...

Win The Most Music Battle By Playing 2 More Songs Each Hour

The battle over most music rages on, though today's competition comes from new technology as much (or more) than from other radio stations. If programmers could find room to play 2...

Feature: Bored or On Board?

The great thing about Bored or On Board is that it creates a platform for air talent to present relevant content and topics quickly. You can execute this feature as a...

Air Check The Basics

Air checks are usually tedious. Everyone dreads them because they're ordinarily a most unpleasant experience. But they don't have to be. It takes time, commitment and creativity-just like a great radio...

How To Create Listener Testimonials That Work

I’ll start by saying I LOVE listener and celebrity testimonials on the air. Nothing sells a brand better than a sincere, well produced story from a passionate listener or a credible...

Promotion: Starbucks Pay It Forward

A promotion doesn't have to be a big moment. Many times, it's a small thing. That's why this Starbucks Pay it Forward idea is so successful. On the way to a meeting,...

How To Measure Email Success

Most radio stations agree that email marketing to the station's database is a good idea. And a majority of stations send regular newsletters to their fans. But many times, that's where...

Contest: Weather Guarantee

The Weather Guarantee contest is perfect for news stations, television stations and full service stations where an image for weather information is important. Most news and talk stations don't do a lot of contesting,...

Promotion: The Love Ball

This idea is ideal for stations wishing to deepen their community roots. the idea is so simple, you'll wonder how it could possibly have an impact. But it does. The Love Ball...

Stunt Categories

There are a million ways to create a successful stunt. Well, maybe not a million, but a lot. That can be a problem, actually. So many possibilities can be confusing or...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

Cause Marketing: Socks For The Homeless

Socks for the Homeless is a great idea to make a difference and stand out in a very different way. Plus, you can activate...