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Best practices, fresh ideas, and promo guides for radio promotions.

The Latest

10 Tips For Managing Listener Calls

Turk Stage is the morning talent on Virgin Radio in Halifax, Nova Scotia. He gets more value from phone calls than any personality I've seen, just by preparing in advance and...

Use This Tactic to Get More Reaction: Get It Wrong

Air personalities want to be correct. They take pride in it, and some are embarrassed if they get it wrong. It feels good to show off your smartness, but that's not...

How To Sequence Phone Calls For Greater Impact

Once a bank of calls is lined up and callers are properly coached to perform, most producers or phone screeners sit back and wait for the talent to do their thing....

Tips And Tricks From The Best Phone Screeners

Screening phone calls are hard. Even with the proper training and a friendly, intelligent phone screener, there are many variables that can cause problems when prepping a listener to contribute to...

Screening Calls: The Final Step Is To Prep The Caller

A listener has called, and they sound good. They have impressed you with their valuable contribution to the conversation. But they are not yet ready to go on the air. The final...

Phone Screening: What They Have to Say

Some callers sound good but should not be on the air because they have nothing to contribute to the conversation. Others may have a good point, but it would take the...

Call Screening: The Art Of Saying No

Screening phone calls is a very difficult job that requires special skills and the ability to manage people without being rude. Most callers think they have a great comment or story...

Screening Phone Calls: They Have To Sound Good!

Screening phone calls is complicated. It's hard to find the right caller at the right time, and it can be tempting to put on a caller with a story, but if...

9 Sources Of Phone Calls You Can Count On

It's difficult to attract good phone callers on the radio, but that doesn't mean it's hopeless. There are some excellent techniques, tricks, and tips that virtually guarantee organic callers but there...

Get Off Your Phone and Answer the Phone

Radio folks take a lot of things for granted. We assume listeners know more about us than they do, it's generally accepted that those who come to see us at promotions...
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