Wednesday, July 15, 2020

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Effective Talent Coaching Demands Customized Feedback

I was working with a new morning show consisting of a very intelligent, polished and accomplished entertainer with little radio experience and a host...

Game: The Hot Seat

Revealing the deepest darkest secrets of what people really, truly think leads to dramatic moments listeners just can't turn off. When it happens in compelling, no-holds-barred conversations between cast members, it can become...

Feature: The Look Book

If your station targets younger women, or any female demographic, a style and fashion feature could make sense. Especially if you have a high profile personality that can connect with the...

Casting a Radio Show: Cohosts

Winning as a team requires sacrifice. It demands every player put aside ego and dedicate themselves to winning as a team. Most personalities embrace the idea of team-first until it's time...

Game: Which of Us

One goal of every personality should be to demonstrate desired character traits on a regular basis. This is how listeners get to know you, and in turn, learn to like and love...

Air Check Individual Performance

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show....

Music Scheduling: To Recycle Gold Or Not?

There are a tremendous amount of decisions to make in music scheduling. And one of the most discussed and debated is whether or not to recycle gold titles. If you are new...

Air Check The Basics

Air checks are usually tedious. Everyone dreads them because they're ordinarily a most unpleasant experience. But they don't have to be. It takes time, commitment and creativity-just like a great radio...

Increase Ratings? Simple. Reduce Tune Out

If a radio station could reduce listener erosion, that station could sustain ratings without marketing, promotion or increased costs. Without tune out, listeners would become fans, and you would reach ratings...

Programming Secrets To Adjust In a Weak Music Cycle

Music ebbs and flows. Sometimes the hits are strong. Sometimes they’re not. Sometimes there are no true mainstream, mass appeal hits at all. Other times, there are more “powers” than can...

Aircheck Show Structure

Airchecks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. Aircheck show...

8 Ways to Make Promotion Events Worthwhile

Radio stations often miss opportunities to win listeners and build fans at promotion events. And that's too bad because stations are active in most communities with live broadcasts and appearances. The...

Promotion: Who’s On (Your Station)

A measure of what makes a great promotion is the ability to create excitement on the air while inspiring your audience to actively participate and share. That's what The Who's On...

The Only 4 Reasons for a Station Promotion

When planning and preparing a promotion campaign, stop and think: What is the goal? What are we really trying to achieve? There are only 4 reasons for a station promotion. And the...

Stunt: I Dare You

If your show is edgy and thrives on provoking the audience with outrageous, unexpected stunts, here's an idea to consider. I Dare You frames the stunts into something that is more...

Why The Last Contest Is Timeless

Many of you reading this weren't even alive in 1972, but most of you have heard of one of the greatest radio contests in radio history. The Last Contest is a...

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5 Writing Skills That Improve Promos

Writing skills translate to virtually every business, including radio performance. Improve writing, and the thought process while writing, and on-air personalities will become clearer,...