Monday, March 20, 2023

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The Four Rules of Funny

Funny doesn’t follow a formula, but there are elements of a joke that contribute to successful humor. That goes for stand up comedy, a...

How To Name a Radio Show

Names are important decisions. Think how long it takes parents to come up with just the right name for a child. When fur-parents adopt a pet, they usually get a sense...

Brainstorming Original Christmas Stories

Collaboration is a powerful brainstorming technique to discover personal stories to use on the air. Many shows are amazed at how much content can come from their own lives and experiences....

Here’s How to Tell Stories with Emotion

Most personalities can identify the differences between a good storyteller and a great one. It's easy when you hear it. Great storytellers have the ability to tell stories with emotion, but...

Here’s How to Name Tag Your Personality Brand

Knowing a name connects strangers. That's why it's common to see name tags at large gatherings like conventions. It is the first step to getting to know someone. The same thing...

Programming Artist And Celebrity Deaths

Radio programmers are constantly looking for advantages. They tweak tactics to gain a quarter-hour in a constant game of cat-and-mouse to tilt The Ratings Game. But maybe we shouldn't look for...

Balancing Plot vs Emotion in Promos

It's amazing how radio stations almost always take on the personality traits of the program director. The PD's character radiates through the brand. That's not a bad thing, but it introduces...

How To Double Your Ratings

A headline like Double Your Ratings immediately seems like it will be followed by a comment like, "Get twice as many listeners." It doesn't seem possible, or at the very least...

Build The Perfect Morning Show Clock Seminar on Demand

This seminar shows personalities and programmers how to build the perfect morning show clock. https://youtu.be/q3iGLOLjOBE

7 Best Practices to Use Audio Drops In Information Segments

Inserting audio into an information segment can be a tremendous tool to make content come alive. When news audio drops accent a story, it adds pace, momentum, and interest, as long...

Fix Radio Traffic Reports In 4 Easy Steps

Traffic reports on radio stations need to change. Or be eliminated. But at least updated. Most are terribly out of touch. This article shares four steps to fix radio traffic reports. Including:  ...

Smart Ways To Repurpose Content Online

Most radio shows produce massive amounts of content each day. Doesn't it seem there should be a bigger audience for all that great material? There should! And there can be! There's...

Get More Interest: Add Risk to Contests and Games

Imagine a TV game show where every contestant won, just for being chosen from the audience? Boring, right? Who would watch? This, of course, would never happen.  It would be a...

Contest Strategy: One Day Contests

Here’s an interesting question that is sure to inspire a spirited debate between programmers. Which has more promotional value: Giving away valuable prizes by spreading them across several days (or weeks)...

Contests And Games Seminar on Demand

Tracy Johnson shows you how to use contests and games to your advantage in today's ever-changing media world. https://youtu.be/WmwmvJyIqM0  

Home Page 101: How To Keep Visitors On Your Site

I’ll get straight to the point — if your web site isn’t user-friendly, it will never succeed. That’s why website usability needs to be a top priority for your radio station....

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Feature: What Are You Doing At The Courthouse

What Are You Doing At the Courthouse is a good weekly feature for some shows. It's similar to an On the Street feature, but...
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