Wednesday, August 12, 2020

Most Popular

Contest: Crack The Code

Crack the Code is one of the stickiest promotions on the radio. If you do it right, it engages listeners, seducing them into more and more appointment tune ins, and gives...

Feature: I Know You by Your Music

This is one of those recurring features that adds mystery to your show and can cause listeners to talk about you or one of your cast members. I Know You By...

Feature: Confess Your Crush

Confess Your Crush is a strong relationship feature with a more positive spin than a contentious feature like Second Date Update or War Of the Roses. Yet, if executed properly, it...

Feature: Loser Line

The Loser Line is a classic bit that has been around for many years, but has made a strong comeback. This is best for stations targeting women, and usually most effective...

Game: Oodles

Oodles is a fun board game that is great on the air. It's really easy to play, and fun whether you include listeners or just play among your show. How to Play...

Program Jingles: Don’t Just Play Them

There are many ways to identify a radio station, but many first time programmers (and even some experienced PDs) fall into ruts. They fall in love with programming tactics, then set...

Programming Secrets To Adjust In a Weak Music Cycle

Music ebbs and flows. Sometimes the hits are strong. Sometimes they’re not. Sometimes there are no true mainstream, mass appeal hits at all. Other times, there are more “powers” than can...

Air Check Pay Off

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity to improve on-air performance through air...

The Breaking News Syndrome: How to Get Attention for On-Air Segments

One of the key concepts I teach air personalities is how to turn up the volume. This applies to building more interesting stories, creating features that take on more importance with the...

How Shorter Attention Should Affect Song Selection

In the past, programmers generally accepted a music programming strategy that started with a code more suitable for physicians: Do no harm. That's still good advice for Doctors but it no...

7 Keys To Cause Marketing Success

When radio stations truly adopt a cause, miracles can happen. Cause marketing is one of the best ways to grow roots in communities while building layers of endearing qualities into air personality...

8 Ways to Make Promotion Events Worthwhile

Radio stations often miss opportunities to win listeners and build fans at promotion events. And that's too bad because stations are active in most communities with live broadcasts and appearances. The...

Contest: You Got This

You Got This is a fun contest that grabs listeners quickly and won't let them go. It's like an ear worm. This promotion gets in listener’s heads, and it drives them crazy,...

Increase Cause Marketing Response: Go Without To Help Out

At some point, your radio station will probably launch a promotion for a cause. Typically, we tell stories and tug at the heart to get listeners to donate and make the...

7 Ways to Make a Great Impression at Public Appearances

Public appearances are one of the most powerful ways for radio personalities to win fans. That personal connection pays off in loyalty. But so many radio stations fail to make the...

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5 Writing Skills That Improve Promos

Writing skills translate to virtually every business, including radio performance. Improve writing, and the thought process while writing, and on-air personalities will become clearer,...