Thursday, February 2, 2023

Most Popular

Feature: Bored or Onboard?

The great thing about Bored or Onboard is connecting relevant content and topics that may not deserve a full break. Shows can execute it...

Casting Four Primary Personality Types

There are many things to consider when casting a show, including building team chemistry to ensuring every member is in the right role. Team shows come in all shapes and sizes,...

How To Decide If A Call Should Be On

Listener contributions make radio shows better, but they can also bring the show to a grinding halt if not used properly. Some personalities are so excited to get a caller, they...

Interview Technique: Mirroring

There's little training in the art of interview techniques, which is a shame because everyone can be much better at interacting with guests. The mirroring technique is so easy, it feels...

Benchmarks: Programming a Radio Show’s Last Break

It's the end of the workday. The show is winding down. There's just one last break remaining. So what should it sound like? Most programmers don't want to make a big...

7 Ways to Surprise Your Audience And Get Attention

To get attention, the audience must be invested in your personality. If I can listen to your station and not feel anything, I won’t think about it or talk about you....

The Danger of Using Online Music Clubs For Music Research

Programmers who base music choices on research and data feel confident in decisions from data. They reason the information gathered from real listeners is more reliable than "gut". But there is...

Download: Ratings Tracking Tool

Use this tool for keeping track of the station or show ratings over a long period of time.

Coaching Talent: The Big But Syndrome

The Big But Syndrome is a real thing. No, it's not the trap guys get from women when they ask how they look in this outfit or these jeans. It's the...

Balancing Plot vs Emotion in Promos

It's amazing how radio stations almost always take on the personality traits of the program director. The PD's character radiates through the brand. That's not a bad thing, but it introduces...

Research: The OAR Method

A fundamental step in creating a show strategy is defining a target listener. A poorly defined target has caused many stations to fail. Stations should try to get to know the...

6 Takeaways From the Ice Bucket Challenge

You saw it, remember it and probably participated in it. The ALS Ice Bucket Challenge was a worldwide phenomena, earning the ALS organization nearly 40 million dollars. It's one of the...

Top 10 Tips For a Successful Press Release

Writing a press release really isn't that difficult. It just takes a few minutes and a bit of creativity. In fact, most promotion managers spend too much time on lengthy press...

10 Can’t Miss Ways to Build Your Twitter Audience

A radio personality may have the best content on the planet, but without users finding access to it, some of the impact is wasted. Great content is a terrific entry to...

Digital Content: Curate It

Radio station websites are better than a few years ago. In general, they look better, navigate better and have more compelling content. There’s still a long way to go to catch...

Radio Stunts Need a Story

Radio personalities don't need stunts to be successful. It's not a requirement. Some of the most successful, high profile personalities of all time have avoided stunts entirely. And many others rely...

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Download: Email DRIP Campaign Spreadsheet

The most effective marketing is a great email newsletter to a smart database. But if the promotions department is really taxed, it’s possible to...
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