Friday, September 18, 2020

Most Popular

Online Contest: Best/Worst

Photo contests are highly engaging and, when executed properly, they can add a lot of traffic to your website or social media pages. A...

Feature: Loser Line

The Loser Line is a classic bit that has been around for many years, but has made a strong comeback. This is best for stations targeting women, and usually most effective...

Laughing Makes Everything Funnier

Have you ever wondered why most television situation comedies use a live studio audience or laugh tracks? There are several reasons, including the momentum it adds. But the biggest reason is...

The Inverted Funnel: Anatomy of a Radio Break

What's your process for getting ideas on the air? And what methods are in place for collecting show content and converting it to stories listeners can relate to? Here's a structure...

Master the 5 Rules for Better Stories

There are as many ways to tell stories as there are story tellers. Style and personality are unique to each performer. Yet, there are constants that transcend the individual. Yet, there...

How To Name a Radio Show or Personality

Brand names are an important decision. When it's time to name a radio show, what goes into making the final selection? Will it be Zippy and Peppy in the Morning? The Dawn Patrol?...

How Shorter Attention Should Affect Song Selection

In the past, programmers generally accepted a music programming strategy that started with a code more suitable for physicians: Do no harm. That's still good advice for Doctors but it no...

Aircheck Show Structure

Airchecks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. Aircheck show...

Programming Secrets To Adjust In a Weak Music Cycle

Music ebbs and flows. Sometimes the hits are strong. Sometimes they’re not. Sometimes there are no true mainstream, mass appeal hits at all. Other times, there are more “powers” than can...

How to Program Best of Shows

One of the benefits of a content recycling strategy is maintaining a consistent sound, even when personalities are on vacation. Many programmers believe in the strategy of moving another talent to...

How to Optimize Music Scheduling Software

How's your music database working for you? How long has it been since it was fine-tuned for maximum effectiveness? If it's been awhile, take a little time to optimize music scheduling...

Showcase Contests Attract Broad Audiences

Contests are more popular than ever. The data is indisputable. Research proves that a record number of consumers are participating with  interactive promotions. If we can just find the right incentives,...

Contest: Crack The Code

Crack the Code is one of the stickiest promotions on the radio. If you do it right, it engages listeners, seducing them into more and more appointment tune ins, and gives...

Promotion: I Can Help

People love to help others, as long as they know what you want them to do and it's easy to participate.  I Can Help activates a charitable spirit in ways that...

Promotion: Take Us With You

Take Us With You is an inexpensive and fun way to get viral spread for your show, and create a buzz in the community. It's fun, spreads fast and turns into...

Father’s Day: Ferrari For a Day

Your promotion budget has been cut. I get that. But don't let that stop you from giving away a Ferrari. It makes a great Father's Day promotion. And, in reality, most...

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Feature: The One That Got Away

The One That Got Away is a compelling relationship feature that connects with listeners emotionally because nearly everyone has a nagging curiosity of what...