Saturday, January 22, 2022

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Use This Idea to Get More Local TV Coverage

Local TV coverage for radio is a good thing. While television viewing may be on the decline, television still reaches a startling number of...

4 Ways to Turn Up the Volume on Language

Cutting through the clutter of a crowded entertainment world is the key to actually getting an audience to pay attention and hear what you have to say. It's a noisy world....

The Three E’s Unlock the Power of Personal Stories

Ah, the power of personal stories. It's one of the most important skills for all personalities. But the power must be unlocked. Fortunately, radio personalities can study the art of storytelling...

The Radio Storyteller’s Toolbox Seminar on Demand

In this seminar, Tracy Johnson provides details of skills every radio personality should develop to become a dynamic, charismatic, storyteller. https://tracyjohnson.kartra.com/page/embed/YbJMdiUzmZXc

7 Little-Known Things That Impact Your Personality Brand

When it comes to things that impact your personality brand, we tend to think about the obvious. Like how we sound on the air. Or if the mic processing gives our...

Raise the Stakes by Paying off A Bet

The more a radio show can add drama, suspense, or expectation to a segment or campaign, the better. When listeners become invested in the outcome, attention and time spent listening results....

7 Important Talent Coaching Skills

Coaching talent is hard but program directors who lead a team need to do it. The best do it often. And it doesn't have to be confrontational. Coaching sessions should include...

The Pros and Cons of Metered Ratings

Depending on the ratings service and market, there are two types of ratings methodologies. One compiles ratings using diary methodology. The other is metered Rating via the Personal People Meter (PPM). This...

The Art of The Edit: Stop Cramming 3 Minutes of Content Into a 7...

It drives listeners crazy when you waste their time. They love it when you entertain them. But when you cram 3 minutes of content into a 7 minute break, there's one...

Win a Promo War With Verbal Combat

Radio stations are at war. Enemies are everywhere. Stations are surrounded by entertainment choices competing for the attention of the same audience. To win, radio stations must engage in verbal combat. This...

Coaching Talent: How To Set Goals

Every radio show should constantly work toward a goal. And every programmer should build a radio station creatively and methodically to reach higher levels of performance. Successful programmers learn to set...

Call In To Win Contests Don’t Work

In this article, I outline how contests are effective in reaching high value respondents: High value respondents are those who participate with ratings services! They're the most valuable of all, right?...

How To Get Maximum Value From Group Contests

Among the curiosities that cause me to lose sleep is how program directors and air personalities place relatively low value on content that isn’t originated locally. It happens in several categories,...

The Most Important Thing On Social Media Is Response

Everyone thinks they're a social media expert. And maybe you are, mostly because being an expert in this ever-changing world is a moving target. But success on social media is more than...

How to Use Text To Win To Triple Ratings

Triple radio ratings? Great headline, huh? No, it's not click bait. Well, maybe a little. But it's true, and I'll show you how one of my clients tripled ratings just by...

What? How Many Promos Are Needed?

It’s becoming more and more difficult to inspire audiences to take action. Listeners are increasingly distracted and there is more competition for limited attention. As a result, radio stations often fail...

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