Sunday, October 24, 2021

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How The Pop Music Cycle Affects Ratings

Music programmers know that the strength of current music is critical to success. The more a station depends on the music, the more the...

Endorsement Ads That Sell and Entertain

As pressure to maintain ad revenue has increased, radio managers have learned there is a goose that lays golden eggs. And that goose is personality endorsement ads that sell and entertain. In...

Feature: First World Problems

First World Problems are a universal topic, and can be a source for relating to your audience in a fun and humorous way. There's many ways to fit it into your show,...

Steal These 40 Sitcom Plots For Your Radio Show

The art of creativity is often at the crossroads of stealing the right content and adapting it for your own personality brand. It's been said that there's nothing left to say...

You Are a Politician. Run for Office and Win!

You may hate government, politics and the whole political machine. In fact, you probably hate politicians most of all. And elections. And  campaigns. But, at the end of the day, radio...

The Art of The Edit: Stop Cramming 3 Minutes of Content Into a 7...

It drives listeners crazy when you waste their time. They love it when you entertain them. But when you cram 3 minutes of content into a 7 minute break, there's one...

Music Scheduling: To Recycle Gold Or Not?

There are a tremendous amount of decisions to make in music scheduling. And one of the most discussed and debated is whether or not to recycle gold titles. If you are new...

How to Inject Personality in Show Imaging

Every element on the air should be an opportunity to promote, position, and entertain. Everything! It's amazing how small tweaks in building brand imaging into a radio show can increase the...

Use The Pendulum Model to Improve Music Flow

When a programmer finds a way to improve music flow, it's like discovering the Holy Grail of music programming. It's probably how Alexander Graham Bell felt the first time he heard...

How To Get Free Audience Research

Radio stations have a tremendous advantage over most businesses. We have a large audience that is willing to respond with feedback if we ask for it properly. Mine that resource, can...

7 Important Talent Coaching Skills

Coaching talent is hard but program directors who lead a team need to do it. The best do it often. And it doesn't have to be confrontational. Coaching sessions should include...

How To Create a Social Media Policy That Gets Everyone on The Same Page

Social media and digital marketing is one of the most contentious areas in nearly every radio station. Stations know they need a presence, but often fail to establish standards to guide...

You’re on Twitter: Here’s What to Tweet

It’s amazing, but in a world where technology provides the ability to have direct access to virtually anyone in the world, less than 20% of radio stations provide direct interaction with...

Get More Promotion Buzz For Your Contest

The goal of every campaign should be to attract ratings, become more top of mind and create buzz for your contest. A great campaign can extend beyond the format's natural reach....

A Guide To Make Online Photo Contests Rock

Online photo contests can be a great way to activate a radio audience and drive traffic online. They're fun, interactive and often generate sharing that can expose the radio station to...

Use This Idea to Get More Local TV Coverage

Local TV coverage for radio is a good thing. While television viewing may be on the decline, television still reaches a startling number of radio listeners. So doesn't it make sense...

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