Sunday, July 3, 2022

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Feature: Bored or Onboard?

The great thing about Bored or Onboard is connecting relevant content and topics that may not deserve a full break. Shows can execute it...

Your Show Needs a Mission Statement

It's easy to think a Mission Statement is boring busy work created by companies that have minimal impact on actual performance. Many statements are purposeless, meaningless paragraphs filled with mumbo jumbo...

Taking Your Show From Good to Great Pt 1 Seminar on Demand

Having a good show is no longer enough to be competitive. Today’s personalities must be better than good. They must be great. In this seminar, Tracy Johnson shows you 5 keys...

A List of Reasons Not To Use Lists On The Air

A popular tool for online publishers to attract clicks is creating lists. You see them everywhere: The Top 7 Reasons to Dump Your Mate or 14 Ways to Organize Your Life. In...

Taking Your Show From Good to Great Pt 1 Seminar on Demand

Watch this seminar to learn how to take that final step and become a significant, difference-making radio show. https://tracyjohnson.kartra.com/page/embed/cDIan1Qm5Ha4

When Stunts Go Wrong

Regardless of best intentions and detailed planning, sometimes things don't go according to plan. When promotions or stunts go wrong, listeners remember. And it can be hard to overcome. The Sacramento station...

Music Research: How To Improve Response

Response rates from research panels continue to be a challenge. Online music surveys are a great way to gather feedback from listeners if the sample is recruited and managed properly. But...

Emotional Promos That Focus on Listeners

There are a few fundamentals that work for radio promos. First, make sure each promo does at least one of three things. Second, focus on listeners, not station attributes. Highlighting listeners...

Ratings: Understanding Audience Turnover

Radio programmers often fall victim to projecting their own behavior on the audience. Nobody listens to your radio station more than the PD. That's why it's so easy to grow tired...

Uh Oh: Research Says Radio’s News Problem Has Reached The Danger Zone

Radio stations that depend on news and information have trended down, down, down. “It’s not us", they said. "It’s just PPM.” Well, it's time for stations in the news business to...

5 Immutable Laws of Music Scheduling

With a hearty shout out to Ries and Trout and their 22 Immutable Laws Of Marketing, there are several fundamentals of managing a radio station's database. You might call it the...

The Only 4 Reasons for a Station Promotion

When planning and preparing a promotion campaign, most promotions managers evaluate ideas based on how they feel. But there's a deeper level of thinking that can make every contest and promotion...

Add WOW to Sales Promotions – Like This!

Programmers hate this. A client insists on driving traffic-foot traffic-to a retail location for a prize or event. In a world where everything is at our fingertips, there's still a carpet...

Find New Listeners With Online Contests

When talking with marketers about the value of contests and sweepstakes in their promotion strategy, the conversation always turns to the value of the type of person that enters to win....

Stunt: Great Christmas Idea For Your Show

Austrian radio host Joe Kohlhofer began his morning drive-time show on Antennae Carinthia station by locking the door to the studio and taking over his station's format. It is a great...

What? How Many Promos Are Needed?

It’s becoming more and more difficult to inspire audiences to take action. Listeners are increasingly distracted and there is more competition for limited attention. As a result, radio stations often fail...

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A Fast Way to Help Find Your On-Air Character Voice

Before a radio personality can be known for something, she must know herself. And knowing yourself on the air demands a clear picture of...
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