Wednesday, August 21, 2019

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Make Breaks More Sharable By Branding Content

Radio personalities have a brand, a unique identity. That's not a surprise. You've known that for awhile. Each moment on the air is an...

Performance Tricks to Choose The Right Details In a Story

A good storyteller is able to enrich their content with dramatic, vivid details. A weak storyteller bores their audience by loading them down with too many details that lead nowhere. Choosing...

How to Shake Hands on the Air

When you think about it, many air personalities are rude. In the interest of brevity, we rush into content to get off to a quick start. And when we reach a...

Feature: News Quiz

News and information shouldn't be boring, especially on a personality-oriented station. News Quiz is an easy way to make it fun and interactive by adding game elements, and inform the audience at...

The Three E’s Unlock the Power of Personal Stories

Ah, the power of personal stories. It's one of the most important skills for all personalities, but the power must be unlocked or it can be destructive. Fortunately, radio personalities can...

Feature: What Are You Doing At The Courthouse

What Are You Doing At the Courthouse is a terrific feature. It's similar to the On the Street feature, but with a more precise and confined content container. The concept is so...

The 7 Most Important Talent Coaching Skills

It really is hard to critique someone, but program directors who plan to lead a team have to do it. You have to praise them for the positives and correct them...

Casting A Show: Arranged Marriage Morning Shows

An arranged marriage is a type of marital union where the bride and groom are selected by their families. It's still common in some cultures. One of those cultures is radio and, where...

You Won’t Believe How Little They Actually Hear

Every morning you bust your hump to create great content, and bring your "A" game to entertain your fans and attract new ones. You’re grinding it out, day after day. You...

Should You Program For PPM Methodology?

I had an interesting email dialogue with an air personality in a major U.S. market about PPM methodology. Specifically, the question is whether it's possible to connect with the audience in a...

The Real Competition Is Not Other Stations

Programmers and managers spend sleepless nights tossing and turning, plotting programming enhancements to counteract moves made by other radio stations to capture listener attention. And you know what? Most of that...

A Big List of Minor stunts

For the right type of show, stunts can be a big attraction. Executed properly, they add drama and can make for great viral video through social media. This list of minor stunts...

Online Contest: Selfie Promotion

Photo contests are popular. Selfies are hotter. Put them together and you have a selfie contest that showcases your brand. And a selfie promotion that puts listeners in a position to...

Welcome Back To School

Here’s a great campaign to launch the school year. Simply welcome back teachers and kids to schools, by name and by school. You can also include teachers! This is a great promotion...

Promotion: Take Us With You

Take Us With You is an inexpensive and fun way to get viral spread for your show, and create a buzz in the community. It's fun, spreads fast and turns into...

April Fool’s Day: Pranks With Public Institutions

Radio shows have always pushed the limits with public institutions a bit around April Fool's Day. Do it right, and you can even get public officials involved in the bit. For an...

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Build a customized, personalized audience persona to help guide every aspect of  your brand. By truly understand the audience, you can engage them in...