Wednesday, August 10, 2022

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Prepare Tight Perform Loose Seminar on Demand

Most radio shows are either under-prepared or over-prepared. The key is to be properly prepared. This seminar shows how to apply improvisational skills to become better performers through deep preparation. You'll...

How to Use “Yes And” To Improve your Personality

“Why are you going to the radio station so early? Don’t you guys just get on there and improvise?” You've probably heard this in some form. Improvisation is no substitute for...

Get That Gig: Every Personality Needs a Website

Getting a Gig is a marketing process that starts when you don't need a gig. Hundreds (or maybe thousands) of personalities have learned that the hard way this year. So start marketing! And...

Promotions Download: Storyboard Template

This template (in PowerPoint format) helps personalities organize content and turn it into a story. For details on how to storyboard, go here.  

A Much-Needed Primer on Teasing

Teasing is tricky. It really is. This is an area that causes personalities to stumble because it's difficult to commit the creative energy to take advantage of all those opportunities. But...

6 Reasons Air Check Sessions Suck, and How to Fix It

How many times have you been in an air check session and spent most of the time planning an emergency escape? That's because, usually, air check sessions suck. For both the...

Use Your Celebrities In Station Promos

Endorsement ads are highly effective. High-profile radio personalities influence listeners. Radio programmers wish their promo campaigns to be more successful, It seems like a match made in heaven. So why don't...

How to Optimize Music Scheduling Software

How's your music database working for you? How long has it been since it was fine-tuned for maximum effectiveness? If it's been awhile, take a little time to optimize music scheduling...

Is Your Target Audience Too Narrow?

Most stations have a target audience. It is a common step in the marketing process for all brands, including radio stations. But some programmers go too far and miss the point....

5 Keys To Simplify Content In Promos

Several times a week, I am on calls offering programming or performance advice that can be summarized by telling personalities and programmers to simplify content. We really need to focus content...

How To Get Maximum Value From Group Contests

It's odd how some program directors and air personalities place relatively low value on content that isn’t originated locally. It happens in several categories, including group contests. Like it or not...

Must Have Content for The Radio Station Website

Radio station websites have come a long way in the past few years, but chances are your station website still has a ways to go to keep up with emerging trends. In...

Promotion: The Love Ball

This idea is ideal for stations wishing to deepen their community roots. the idea is so simple, you'll wonder how it could possibly have an impact. But it does. The Love Ball...

Geek Alert: Science of How Radio Contests Work

Geek alert: This is full of math and statistics. Sorry. But please stick it out and grind through it because it proves that radio contests work. Contests do drive rating growth...

Contest: You Got This Or You Can’t Win

You Got This (also known as You Can't Win) is a fun contest that grabs listeners quickly and won't let them go. It's like an earworm. This article explains how to play...

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Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

Feature: Entertainment Fact or Fiction

This is a fun game to play each day, or you could bring it out as a once-in-awhile stand alone feature. Entertainment Fact or...
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