Personalities

Training, ideas, and inspiration for radio pros.

Programming

Advice, tutorials, and solutions for radio program directors.

Promotions

Best practices, fresh ideas, and promo guides for radio promotions.

The Latest

Feature: I Love School

Radio stations look for ways to connect with kids and parents at the beginning of each school year. I Love School as a feature is a great way to make a...

AI: How To Prompt Seminar Q & A

Tracy Johnson answers your questions about how to create prompts for AI following this seminar on demand. How To Prompt Seminar https://youtu.be/AYt1RlLywaE

AI: How To Prompt Seminar on Demand

Are you trying to figure out how to use AI for your radio station? It all starts with prompts. The How To Prompt seminar features Tracy Johnson sharing tips and techniques...

The Breaking News Syndrome: How to Get Attention for Segments

Media outlets have learned to use the power of Breaking News. Today, even the most ordinary stories are labeled as major events. In many cases, it's overdone to the point of...

Feature: Snaps

Snaps is an all-time great segment that can stretch across multiple days and even come back on a semi-regular basis. It only works for team shows, and for best results, you...

The Only 4 Reasons for a Station Promotion

Many broadcasters can't identify strategic objectives for a promotional campaign. Typical reasons for a station promotion include, "To raise awareness for our station and stay top of mind," "Drive ratings," and...

Welcome Back To School Messages

Here's a great campaign any radio show can do at the start of a school year. It works during the entire school campaign. Welcome back to school messages will appeal to...

How To Be Both Relevant and Relatable

Relevant and relatable are similar terms to some, but striking a balance between relevance and relatability is an essential skill for content creators. Relevant content is nice, but being relatable is...

Rethink Small Prizes

It may not sound as sexy to give away lunch for two or a $25 gift card, but data indicates you should rethink small prizes. When you dig deep into audience...

Tips To Build a Winning Contest Strategy

As you plan and prepare a contest strategy, or any individual promotion campaign, stop for a moment and think: What are you really trying to achieve? Many times, stations run off and...
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