Tuesday, September 25, 2018

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This Should Scare You: Listeners Think Contests Are Rigged

Most radio stations conduct contests and promotions, especially during ratings periods. There's a good reason for it, too. Ratings respondents are far more likely...

Feature: Will You Lie For Me

Prank calls have great appeal for your audience, and can become a fusion-force tune-in appointment that drives your ratings success. But you have to have enough ideas to sustain them. And...

Eliminate Qualified Statements For More Personality Power

An important trait air talent brings to the air is the ability to tell personal stories from. The ability to Harvest Your Life separates a show from all competitors by guaranteeing every break...

Feature: 10 Words To Show Your Talent

When a guest comes on your show, what do you do with them? That's one of the biggest problems for many personalities. 10 Words to Show Your Talent is an idea...

Feature: Love em Or Leave em

Love em or Leave em is a relationship feature that requires an outcome. It creates a serial story that listeners can follow to conclusion. The feature works anytime, and can be either...

How to Make Minor Stunts Work For You

Stunting can be an effective way for radio shows to activate an audience, as long as the stunt is used properly. Many shows create minor stunts on a regular basis, assigning...

How To Localize Your Radio Station

There’s something special about great radio stations that are locked into their commuinities. Those from another place just don’t “get” it, but the locals can feel it. There’s a vibe that...

Best Practices For Entertainment News Segments

Most music oriented stations run some form of Celebrity feature, regardless of whether it's really a worthy feature. Whether the segment is branded as The Dirt, Hollywood 360 (my favorite), the...

Ratings Are Driven By Daily Cume

Stations that want higher ratings (and what station doesn't?) create a strategy to put their station in the best position for success. Sounds logical, right? But there are so many moving...

How To Tell A Good Complaint From a Bad One

It seemed like a never-ending battle with the audience. Our morning show was the legendary Jeff & Jer, who were pretty good at what they did as evidenced by their induction...

How To Create Listener Testimonials That Work

I’ll start by saying I LOVE listener and celebrity testimonials on the air. Nothing sells a brand better than a sincere, well produced story from a passionate listener or a credible...

Online Contest: Cutest Baby/Kid/Pets

Photo contests are highly engaging and, when executed properly, they can add a lot of traffic to your website or social media pages. A Cutest Baby or Cutest Kid contest works...

Giveaway Strategy: One Day Contests Can Be A Big WInner

Here’s an interesting question that is sure to inspire a spirited debate between programmers. Which has more promotional value: Giving away valuable prizes by spreading them across several days...

Prank Call: Butterball Turkey Hotline

A good prank call is one of the best ways for personalities to showcase a sense of humor on the show. Shows that are good at it just need the right idea....

Get More Promotion Buzz For Your Brand

The goals of every contest or promotion should be to attract ratings, become more top of mind and create promotion buzz for your brand. A great campaign can extend your appeal...

How To Make Your Database a High Leverage Weapon

Most radio stations have a database, but few know what to do with it. In our media world of shrinking budgets and increased pressure, actively managing one-to-one listener relationships often takes...

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37 Amazing Questions For Amazing Interviews

Great interviews start with amazing questions. Many programmers downplay the value of interviews and guests on the radio. But that's short sighted. True, many radio...