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Training, ideas, and inspiration for radio pros.

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Advice, tutorials, and solutions for radio program directors.

Promotions

Best practices, fresh ideas, and promo guides for radio promotions.

The Latest

How To Use Dialogue to Establish Character Traits

Great storytellers make use of every possible moment to build anticipation and create a more vivid audience experience. Study the work of great standup comics, and you'll realize each set is...

How To Use Dialogue To Dramatize A Key Moment

Dialogue can improve any story, including personal stories that happen in real life. There are many ways to use this tool, but one of the most valuable is to use dialogue...

How To Use Internal Monologue In Storytelling

Adding dialogue is a powerful storytelling tool. A few lines can help the audience visualize a scene and make it more vivid. Observational comedians make this a routine to advance a...

Storytelling Secret Weapon: Internal Monologue

Some storytellers struggle to relate personal stories that authentically reveal their character traits without becoming self-absorbed. It's hard to share experiences and observations, but there's a trick that is like turning...

How To Use Dialogue In Storytelling

Inserting quotes into stories is one of the best tools storytellers use to lead an audience through a story. A couple of lines of well-chosen Dialogue are highly effective, but they...

Using Dialogue To Change The Pattern

One of the most overlooked aspects of storytelling is the use of dialogue. Inserting a few lines of dialogue works for many types of storytellers, not just for a theatrical performance,...

Coaching Talent: Praise With Accountability

Coaching talented performers to engage audiences effectively is tricky. Providing positive feedback with praise is the foundation of good coaching, but without balancing it with the responsibility for growth, what's the...

Case Study: This Online Contest Rocked!

Some programmers argue that building a database through online contests doesn’t deliver the ratings that fund bonus checks. They incorrectly rely on outdated assumptions that Call in To Win contests are...

Contest Execution: Two for You and a Pair to Share

It's rare to see research that shows a clear winner for being the best contest and promotion station. But this idea could be a difference-maker. Two For You and a Pair...

How To Craft Weekend Promotions

Weekends used to be one of radio's strengths, but as listening habits evolved and demands of programming a radio station increased, weekend promotions have suffered. It's tempting to plan weekend promotions...
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