Thursday, February 20, 2020

Most Popular

Get That Gig Seminar on Demand

How radio personalities can find and win that dream gig they've always wanted. https://tracyjohnson.kartra.com/page/embed/gCuz5eGFRQoQ

Games With Google

Google can be the source of fun games to play on the air. There are several games with Google that can be regular features on a show or just one of...

How To Tease Through Commercials

Pop Quiz (and if you get this wrong, turn in your radio programming card): What is the #1 tune out on radio stations? Answer: Commercials. No doubt. The spots come on...

Benchmark: Numbering Shows

Benchmarks are best when they're organic. They're also best when very simple. That makes it easy to understand and follow. That's why the numbering shows benchmark is a strong, organic tactic. I've...

Get Off Your Phone and Answer the Phone

In radio, we take a lot of things for granted. We assume listeners know more about us than they do. It's generally accepted that those who come to see us at...

Brainstorming Tips To Find Personal Stories That Connect

One of the best ways for listeners to get closer to a radio personality is through telling personal stories. Getting a glimpse inside the lives of a favorite personality can help...

Get Free Audience Research Using The OAR Method

A fundamental step in creating a radio station or show strategy is defining a target listener. A poorly defined target has caused many stations to fail. That's why I recommend stations...

How Long Talk Breaks Should Be

Finding the right combination of music and talk is a non-scientific task. Break length and music count are issues nearly every programmer wrestles with. How long talk breaks should be is...

How to Optimize Music Scheduling Software

How's your music database working for you? How long has it been since it was fine-tuned for maximum effectiveness? If it's been awhile, take a little time to optimize music scheduling...

The Spoke Theory Of Music Programming

Every programmer knows what their strongest songs are, or at least they should. They're the big hits that listeners can't get enough of. The turn-it-up songs. These are the songs that...

3 Ways To Lose a Programming Battle With A Direct Competitor

You have a new competitor in town. They've challenged your position and are attacking your brand. Uh oh. Now what? Hopefully, you'll follow these 6 ways to win the battle. But...

Home Page 101: How To Keep Visitors On Your Site

I’ll get straight to the point — if your web site isn’t user-friendly, it will never succeed. That’s why website usability needs to be a top priority for your radio station....

Case Study: WestJet Wins Hearts With Incredible Christmas Promotion

This is brilliant marketing. It's the type of thing that radio stations should specialize in. WestJet captured the moment with a brilliant promotion that reached consumers on an emotional level at Christmas. Consumers typically don't...

Promotion: The Perfect Wedding

Weddings are beautiful, meaningful, and all about stories—both the story of the couple and the story of the day. That makes them great content for your station and show. The Perfect Wedding...

7 Immediate Steps to Jump Start Social Media Presence

Raise your right hand and repeat after me: "I will take my social media presence seriously. Beginning now. It's not just a hobby, it's a part of my identity. My brand....

When Digital Tools Drive Ratings Gains

Good news! Radio stations are doing a better job of engaging listeners online and in social media. This is fantastic. But many programmers worry that digital strategies are eating their ratings....

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

Entry Forms That Build a Smart Database

A radio station's database is a powerful weapon. Some clients have fan databases worth well over $1 million per year. But a smart database that...