Wednesday, April 14, 2021

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Music Repetition Is A Programmer’s Friend

In some ways, Program Directors are like medical doctors. A doctor's primary goal is to “do no harm”. Removing negatives and potential barriers to...

Types of Teases: The 80 – 20 Tease

Effective promotion on the air is a combination of art and science. The goal is to deliver more listening occasions, increase TSL, and build more interest in the content. The 80...

Here’s How to Tell Stories with Emotion

Most personalities can identify the differences between a good storyteller and a great one. It's easy when you hear it. Great storytellers have the ability to tell stories with emotion, but...

Feature: Is Anyone Listening Who…

A lot of stations do the feature: Is Anyone Listening Who..., but it's a classic way to use oddball human interest stories in the news and solicit interesting listener stories. In this...

Air Check Individual Performance

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. Talent that...

Game: Five Lies

The Five Lies game is really fun on the air, as long as you prepare the listener and arm them with great lies to tell their victim. It's a variation of prank calls,...

Music Sequencing: How To Avoid Train Wreck Segues

Scheduling music for a radio station is an art. There are many ways to express art based on the vision of the artist. Some music artists, particularly in the Variety Hits...

The Real Competition Is Not Other Stations

Programmers and managers spend sleepless nights tossing and turning, plotting programming enhancements to counteract moves made by other radio stations to capture listener attention. And you know what? Most of that...

Air Check Freshness

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. Every day...

Using Music Beds The Right Way

Many air personalities use music beds, but most shows do so without a strategic plan or thought. Using music beds can be a great benefit to enhance a break or it...

Promotion: Give Back

What do you do to offset an image for being an outrageous, edgy morning show? With a heartfelt, sensitive and emotional promotional campaign. Give Back is one of the ways Kiss...

Stunt: I Dare You

If your show is edgy and thrives on provoking the audience with outrageous, unexpected stunts, here's an idea to consider. I Dare You frames the stunts into something that is more...

A Step By Step Guide to Automated Email Drip Campaigns

Once a radio station commits to email marketing as part of the listener engagement strategy, take advantage of the capabilities of this powerful tool. Email is one of the most cost-effective...

How to Make Minor Stunts Work For You

Stunting can be an effective way for radio shows to activate an audience, as long as the stunt is used properly. Many shows create minor stunts on a regular basis, assigning...

Hack the Ratings With Online Videos In a Few Fast, Easy Steps

When I experienced the sheer power of this viral video from Hot 96.9 in Boston, it was clear that something major was going on. And there's tremendous potential for air personalities...

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End of School Year Ideas

The end of school year doesn't have the same promotional opportunities as the beginning of the year or Back to School time. Most of...