Personalities

Training, ideas, and inspiration for radio pros.

Programming

Advice, tutorials, and solutions for radio program directors.

Promotions

Best practices, fresh ideas, and promo guides for radio promotions.

The Latest

How to Get That Gig: 16 Do’s and Don’ts

You have the ability. The talent is there. Every personality has been through the pain of sifting through hours of audio in search of awesomeness. Finally, the tedious searching, skimming, and...

The Storyteller’s Toolbox Seminar on Demand

Tracy Johnson explains and demonstrates three of the most useful, practical, and powerful techniques every storyteller should learn. The Storyteller's Toolbox seminar is loaded with examples and tips you can start...

How To Localize Your Radio Station

There’s something special about great radio stations locked into their communities. The audience can feel the connection when a station has a vibe. Being uniquely local is one of the four...

Feature: Class Reunion

Here's a terrific feature or promotion for any station that relies on a library of nostalgic songs from the past. It engages listeners, is interactive, and can add interest to an...

Ask The Experts Question: Personalities vs the Playlist

Question for Ask The Experts: I’m on a music station, and it’s like the songs repeat day after day. It’s just not interesting enough to be excited about or interact with....

Getting The Most From Listener Advisory Panels

Everyone loves telling you what they think, especially when encouraged. You can verify this by posting a controversial question on social media. Asking for opinions is a great way to activate...

It’s Time To Fix Radio’s Commercial Problems

Radio's commercial problems continue. The more things change, the more they stay the same, and in some cases, the problem worsens. Radio ads have been weak for quite some time, but...

Build a 5 Star Character Brand Lesson 7 Q&A Seminar

Excelling as a radio personality starts with finding your personal character voice. This seminar shows you exactly how to do it. This is the action-packed step-by-step process of how to build...

Build a 5 Star Character Brand Lesson 5 Seminar

Excelling as a radio personality starts with finding your personal character voice. This seminar shows you exactly how to do it. This is the action-packed step-by-step process of how to build...

7 Ways to Surprise Your Audience And Get Attention

Consistency in programming and performance is an integral ingredient in building a brand. The audience has to know what to expect, but is it enough to merely fulfill your brand promise?...
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