Tuesday, November 30, 2021

Most Popular

How to Have A Stronger Personality Presence Without More Talk

A major barrier for personalities passing through five stages of growth in their Personality Success Path is simply becoming familiar enough to gain traction with...

Air Check Character

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. Every personality's...

Interview Technique: Mirroring

There's little training in the art of interview techniques, which is a shame because everyone can be much better at interacting with guests. The mirroring technique is so easy, it feels...

Your Voice Is A Weapon in Communication

Every day, radio personalities go into battle in a war for listener attention. Nobody should go into battle unless prepared to win. So when that microphone turns on, bring out the...

Casting a Show: Perform The Role

In my seminar on demand, Casting a Radio Show, I show managers and programmers how to put together a team of performers that become greater than the sum of the parts....

Consider This When Naming a Radio Show

Brand names are an important decision. Companies spend millions of dollars to get it right. But when naming a radio show, how do broadcasters select the best name? Will it be...

Daily Cume Is Key To Ratings Success

Broadcasters that want higher ratings (and who doesn't?) often misunderstand the key to increased ratings. Strategies designed to play The Ratings Game are created to put stations in position for success....

Promo Power Seminar on Demand

In this seminar, Tracy Johnson shows radio stations how to create dynamic, exciting promos that entertain and influence listeners. . https://tracyjohnson.kartra.com/page/embed/mpuwd0hoYHdT

Guide To Programming News Stories

Programming information elements is not difficult, but it does takes time and attention. This article contains guidelines on how to make each update exciting, fresh and different, while still covering the biggest...

The Danger of Using Online Music Clubs For Music Research

Programmers who base music choices on research and data feel confident in decisions from data. They reason the information gathered from real listeners is more reliable than "gut". But there is...

How to Fix Music Rotation Problems

It would be nice that every problem had a simple solution, like a cause and effect. Problems would be so easy to trace. But radio programming isn't like that. It's more...

Why Do Radio Stunts?

Stunts are an easy and fast method of creating word of mouth, and if you do it right, you can generate viral spread beyond your audience. But pulling of stunts is...

7 Ways to Make a Great Impression at Public Appearances

Public appearances are one of the most powerful ways for radio personalities to win fans. That personal connection pays off in loyalty. But so many radio stations fail to make the...

5 Keys To An Online Giveaway

Sweepstakes, contests and online giveaways are increasingly popular among marketers competing for attention of their social media audience, and their radio listeners. You probably run several every month on your website. You think you...

How to Automate the Email Newsletter

No marketing is more effective than a great radio station email newsletter. Seriously. Email is still a great return on investment. But if the promotions department is really taxed, it's possible...

9 Ways to Market Your Brand at Concerts

Being the official “presenting” station for concerts in your market is great, but you don’t have to be the official concert station to win the moment. What you do at events can...

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Get That Gig Seminar on Demand

How radio personalities can find and win that dream gig they've always wanted. https://tracyjohnson.kartra.com/page/embed/BixZkt4u7hZa
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