Friday, July 20, 2018

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Game: Pair Up

Pair Up is a game that's perfect for solo shows and music-based stations. You can play it at any time of the day because it...

Which Is More Important: Personality or Content?

Personality or content? Relevant or relatable? Structure or style? What is more important on the air? It's ideal to have both, of course. And we should always strive to have a relevant...

Feature: Wed Bed or Dead

Wed bed or dead is a fun game that helps define show personality character, and extends to listeners. You can make this a contest, a game, an interview item or just something...

The Breaking News Syndrome: How to Get Attention for On-Air Segments

One of the key concepts I teach air personalities is how to turn up the volume. This applies to building more interesting stories, creating features that take on more importance with the...

How To Develop a Likable Good Nature

What is the most important trait of an air personality? It's being likable. Genuinely likable. A spirit of likability transcends everything else. And likable people have a good nature. It's something...

Benchmark: Chuck Norris Traffic

Benchmarks are things you become known for. They can be strategic, tactical, or even kind of silly. In fact, the silly ones can often be the most memorable. Benchmarks come from...

Excite Your Audience With Unique Experiences

If your station is struggling to reach the millennial generation, or Generation Now, it could be that you’re programming to values held by past generations. It used to be that we...

Feature: News Quiz

News and information shouldn't be boring, especially on a personality-oriented station. News Quiz is an easy way to make it fun and interactive by adding game elements, and inform the audience at...

Feature: (Your Show) Weather Kid

Three things on the radio are certain. Well, more than that, but these three things are relevant to the Weather Kid feature: 1) On most stations, listeners count on their radio stations to deliver...

Using Music Beds The Right Way

Many air personalities use music beds in various ways, but most shows do so without a strategic plan or knowing exactly how to. Using music beds can be a great benefit...

Guide To Programming News Stories

Programming information elements is not difficult, but it does takes time and attention. This article contains guidelines on how to make each update exciting, fresh and different, while still covering the biggest...

Why The Last Contest Is Timeless

Many of you reading this weren't even alive in 1972, but most of you have heard of one of the greatest radio contests in radio history. The Last Contest is a...

Content Is King. Who’s The Queen?

You've heard it over and over. It's all about content. Content is king. But is it? You may have the most compelling material on the air, but if nobody knows about...

Contest: Breakfast With Your Show

Breakfast With Your Show is a promotion that takes advantage of one of radio strengths. When you first consider this idea, you'll probably think that it's so simple it won't work. But...

Getting The Most From Listener Advisory Panels

Listeners usually love to tell you what they think. Asking their opinion gets them involved, which can also lead to increased loyalty. That's why Listener Advisory Panels are invaluable sources of information...

Promotion: Christmas Wish

You're probably familiar with Christmas Wish, but not all Christmas Wish promotions are successful. There are a lot of moving parts behind the scenes that are the key to success. Here's one...

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Radio Stunts Need a Story

You don't need to do stunts to be successful. It's not a requirement. Some of the most successful, high profile personalities of all time...