Tuesday, October 15, 2019

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Features: Important Building Block For Your Show

You probably agree that having an audience fall in love with you as a personality is a good thing. If you don't agree with that, stop reading now. You're wasting your...

Ultimate Show Makeover Seminar on Demand

Every radio show should undergo a makeover once or twice a year. That’s how you stay fresh and relevant. This is my proven technique of using zero-based programming to keep your show...

Make Prank Calls Fit Your Personality Brand

Prank calls are one of the most well-received features that radio personalities offer. But do prank calls fit your personality? Is your brand enhanced with prank calls, or do you damage the...

Modern Family Teaches How to Tell Stories

Don't you love it when great TV shows teach how to be a better radio personality? I hope you saw the "Five Minute" episode of Modern Family.  In it, there's a classic...

Game: Before and After

Before and After is a fun game to play between cast members. It’s hard to play with listeners because it’s a little complicated to explain, and takes too long for a...

How To Celebrate Air Check Meetings

In a perfect world, air talent would receive regular input, filled with constructive, positive comments. The PD would be supportive and upbeat. And upper management would act as a protective...

This Radio Station Increased Share By 70% With This Ratings Strategy

How would you like to implement a long-term ratings strategy and increase share by 70%? Sound good? Don't roll your eyes and dismiss this as if it were an infomercial. I'm...

Feature: News Quiz

News and information shouldn't be boring, especially on a personality-oriented station. News Quiz is an easy way to make it fun and interactive by adding game elements, and inform the audience at...

3 Examples of How To Create Promos That Connect to Emotions

The late Nick Michaels was a master of station branding. His promos were brilliant, from music positioning pieces that caused listeners to truly feel the vibe of the station to deeply...

5 Immutable Laws of Music Scheduling

With a hearty shout out to Ries and Trout and their 22 Immutable Laws Of Marketing, there are several fundamentals of managing a radio station's database. You might call it the...

Turning Drama Into a Cause Marketing Fundraiser

It's a good thing to generate donations for a worthy cause. If you can raise money with daily drama to call attention to your show, you win! Here's an example of...

Contest: Breakfast With Your Show

Breakfast With Your Show is a promotion that takes advantage of one of radio strengths. When you first consider this idea, you'll probably think that it's so simple it won't work. But...

How To Make Your Database a High Leverage Weapon

Most radio stations have a database, but few know what to do with it. In our media world of shrinking budgets and increased pressure, actively managing one-to-one listener relationships often takes...

Stretch Your Contest Budget: Create a Listener Experience

Many times, program directors and promotion managers are trapped in thinking that everything the station does has to be larger than life, over-the-top promotions that blow listeners away with how big...

Promotion: 12 Strays

Many stations do a public service by publicizing the need for adopting from a shelter. It's a great cause, particularly if you have a pet lover on your show. But when...

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