Monday, July 16, 2018

Most Popular

Are Parody Songs Right For Your Show?

You're not Bob Rivers (except for you, Bob Rivers). Bob is the dynamic, legendary morning personality in Seattle. Bob makes parody songs work for his show, and has built part of...

Game: Thousand Dollar Minute

The Thousand Dollar Minute is absolutely, positively, one of the best games you can play on the radio. It's sticky, drives tune in and won't break your budget. It's such a strong feature...

Original Content Using The TESOP Method

More or less, everyone has access to the same material every day. The show prep services have the same topics. Visit the most popular web sites for current content produces the same basic...

How to Shake Hands on the Air

When you think about it, many air personalities are rude. In the interest of brevity, we rush into content to get off to a quick start. And when we reach a...

How To Execute Prank Calls

Prank calls can make for funny entertainment on the air and that's what makes them one of the best One Thing features you can have on your show. Some shows build a...

How to Optimize Music Scheduling Software

How's your music database working for you? How long has it been since it was fine-tuned for maximum effectiveness? If it's been awhile, take a little time to optimize music scheduling...

Coaching Talent: How To Avoid Familiarity Bias

If you’re like most people, you’re a human being. How’s that for an opening line that is inarguable? And being human means you’re biased. That doesn’t make you a bad person....

Contest: Weather Guarantee

The Weather Guarantee contest is perfect for news stations, television stations and full service stations where an image for weather information is important. Most news and talk stations don't do a lot of contesting,...

Programming Basics: The High Cost Of Listening

Virtually everything comes with a price and a value. That's what drives every transaction. In fact, it drives he entire economy. Yet since consumers don't pay cash for radio, it's easy for broadcasters...

Air Check Imaging

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. As station...

Content Is King. Who’s The Queen?

You've heard it over and over. It's all about content. Content is king. But is it? You may have the most compelling material on the air, but if nobody knows about...

Shocker: How Many Promos Does Your Campaign Need? More Than You Think

It’s becoming more and more difficult to inspire audiences to take action. Listeners are increasingly distracted and there is more competition for limited attention. But beyond that, radio stations in general...

Promotion: Ordinary Kindness

Ordinary Kindness is a campaign that has potential to become a share-able, talk-able, sustainable and actionable focal point for any radio station. It's best-suited for stations with a strong community connection and those...

Promotion: Phrase That Pays

The Phrase That Pays is a branding campaign with a cash incentive to repeat the station’s key positioning statement, causing listeners to pay attention, learn, recite and recall a slogan. If you're...

Twitter: Radio’s Red Headed Stepchild

To love Twitter is to understand Twitter. For most, it takes some time for the light to finally turn on. Each social platform is unique, and Twitter is one of the...

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Feature: The Secret

The Secret is a great way to award multiple prizes to listeners (movie tickets, etc). The premise is quite simple, but most of your...