Monday, January 21, 2019

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Feature: Not My Finest Moment

Is there a situation that you look back at and are really embarrassed by your behavior? That's Not My Finest Moment. It can be a small thing (make it into something...

Feature: Prank Each Other

Listeners love pranks. Especially when they're not the victim! Part of the appeal is the feeling of being an"insider" on a joke. So have your show prank each other. It can...

Imaging: Turn Voice Talent Into Voice Actors

Listen up and down the radio dial. Most radio stations have nice-sounding voice talent that, when all is said and done, sounds pretty much the same. They have great voices, pronounce...

How To Use Mistakes As a Positive

In Improv, the primary rule is to always move the story forward. But it's not always perfect. That's why you need to learn to use mistakes. Improv actors are trained to work...

How To Use Ringers and Voice Actors On a Radio Show

This is a topic that will inspire mixed opinions, and probably some passionate disagreement. As most personalities will tell you, listeners are not calling radio stations as much as they once...

Music Research: 5 More Ways To Improve Response

How can I improve response? That's the most asked question about online music tests. Online music surveys are a popular way for radio stations to gather information from listeners. It's inexpensive, especially...

Use The Pendulum Model to Improve Music Flow

When you find a way to improve music flow, some programmers think they've found the Holy Grail of music programming. Music flow should be a primary goal for every programmer. It's at the...

Six Things That Cause Tune In

Most radio stations are not aggressive enough. Attracting listeners to become loyal fans of a station or radio show demands a creative approach to recruiting those listeners. It's not a simple...

Imaging Is a Secret Weapon If Managed Properly

Production is a powerful tool, and used effectively, can be an important part of your message and communication. This applies to the station in general, but to air talent in particular....

Coaching Talent: How To Avoid Familiarity Bias

If you’re like most people, you’re a human being. How’s that for an opening line that is inarguable? And being human means you’re biased. That doesn’t make you a bad person....

Promotion: The Black Box

The Black Box is a terrific promotion that builds intrigue, gets attention and drives appointment tune in. It's also a tool to tell a story on the air that can be...

Creative Packaging for Weekend Promotions

it's tempting to plan weekend promotions or contests by finding a big prize offer and slapping it on the air. Boom. You're done. Simple and fast. Listen all weekend to win,...

6 Factors to Determine Ideal Promotion Length

One of the most difficult decisions for programmers, promotion managers and air talent is timing. Since listeners don't pay much attention, it's easy to assume a promotion campaign should be longer....

A Cheat Sheet For Free Publicity

In this environment of tight budgets and non-existent marketing funds, free publicity sounds like a great fit, right? Getting attention is a challenge. But it's not impossible, as long as you're...

Podcast Idea: Top 10 Moments

So you want to start a new podcast, but can't figure out what it should be about. Top 10 Moments may be just the thing you need to get started. This idea...

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Here’s How to Name Tag Your Personality Brand

When at an event with strangers, it helps if everyone wears a name tag. Knowing a name brings strangers just a little closer together....