Monday, September 16, 2019

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Personalities: Got Game? Here’s How To Get it

You know the feeling. You should be wrapping up a break, yet are wandering aimlessly, desperate for closure. Searching for that exit. It’s not...

Game: 5 Second Rule

5 Second Rule is a fun game and it's perfect to play on the air because it's so simple to explain. Yet, it's a lot harder to play than it seems. It's...

Add Will They Or Won’t They To Interviews

Interviewing guests is hard. Really hard. Unless you're really good with guests, interviews can be deadly. But Will They Or Won't They is a technique that can add interest to interview...

How to Perform with the Conscience of the Listener

In the seminar for solo show performers, I demonstrate that one of the primary advantages of solo shows is the ability to lock into the audience in a close, personal way...

Feature: Our Tune, Our Song

Many stations run a music feature designed to expand the perception for a deeper library than they really play. By creating an excuse to break format, listeners hear songs they haven't...

Forget Original Content: Focus on Unique Performance

Every time I work with an air personality that insists on creating original content that has never been done before, a shiver runs through me. They’re almost certainly going to fail. There are...

Use The Pendulum Model to Improve Music Flow

When you find a way to improve music flow, some programmers think they've found the Holy Grail of music programming. Music flow should be a primary goal for every programmer. It's at the...

Air Check Memorable Moment

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show....

Ditch the Facts: Tell Me a Story

One of the strongest recommendations for virtually all radio stations with personalities is to drop the news. At least, news as it's typically presented. Reading a story that's more likely to be...

The Art of The Edit: Stop Cramming 3 Minutes of Content Into a 7...

It drives listeners crazy when you waste their time. They love it when you entertain them. But when you cram 3 minutes of content into a 7 minute break, there's one...

Entertainment News All Day? Yes, Please!

How often should Entertainment News be on a radio station? Once a day? Once an hour? Three times an hour? Just in morning? Or in both drive times? Or how about...

Radio’s Infinite Choice

There has been a lot of talk about radio's competition coming from an ever-expanding supply of sources. Infinite Choice is a buzz word that keeps many executives up at night. What...

Promotion: Bank It Or Burn It

A brand has to either be exceptional, or do something exceptional. The goal is to be noticed. The Bank It or Burn It promotion generated more talk than anyone could have...

A Guide To Make Online Photo Contests Rock

Online photo contests can be a great way to activate your audience. They're fun, interactive and often generate sharing that can expose your radio station to new potential listeners. If you have time...

April Fool’s Programming Guide

April Fool's Day can be a great opportunity for radio shows, as long as you know what you're doing, use common sense and stay out of trouble. Unfortunately, many stations get...

3 Simple Ways to Make Email Newsletters 10 Times Better

When a simple adjustment can deliver 10 times the results, that's a pretty good deal, right? How would you like to make 3 simple adjustments to email newsletters for 10 times...

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Game: Name That Tune

Name That Tune has been a popular game for decades. And it's still just as relevant and fun to play on the air as...