Tuesday, November 29, 2022

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Feature: Forgive and Forget

Listeners love stories if the story is presented with suspense. (Note: Stories are the "S" in my GIFS system of successful radio show performance)....

Game: Get it Wrong

Get it Wrong challenges listeners in a very different way. This is a fun game because it forces the contestant to go against human nature. Get it Wrong forces contestants to do just...

Get Off Your Phone and Answer the Phone

Radio folks take a lot of things for granted. We assume listeners know more about us than they do. It's generally accepted that those who come to see us at promotions...

The Most Important Characteristic for Radio: Be Funny

Funny radio shows win. Analyze morning radio ratings for virtually any market and the top performers almost always are a show built around making listeners laugh. But did you ever wonder...

Don’t Get Out On The First Exit. Wait, What?

The more I work with talent, the more common I see this problem: Personalities have been trained to find the high point, take the first exit and get out quickly. But...

Forget Original Content: Focus on Unique Performance

Every time I work with an air personality that insists on creating original content that has never been done before, a shiver runs through me. They’re almost certainly going to fail. This article...

7 Important Talent Coaching Skills

The best PDs invest time in coaching talent in relatively short, frequent, non-confrontational meetings. Coaching sessions should combine praise for positive behavior with advice to strengthen skills. It shouldn't be like...

The Real Competition Is Not Other Stations

Programmers and managers spend sleepless nights tossing and turning, plotting programming enhancements to counteract moves made by other radio stations to capture listener attention. And you know what? Most of that...

The Case For Separate Show Imaging

Radio brands rely on imaging and branding to set a tone for their stations. But what about individual shows? Shouldn’t they use production to support and carve an identity as well?...

How Radio Ratings Work

Executives, programmers, and personalities at tens of thousands of radio stations invest millions of dollars to win the ratings battle. Countless hours are spent obsessing about every detail. To win the...

The Specific Promos Challenge

Maybe you've heard: The audience is busy. They aren't paying that much attention. They're distracted. It's harder and harder to command attention, let alone retain it. To cut through, you must create specific...

Stunt Categories

There are a million ways to create a successful stunt. Well, maybe not a million, but a lot. That can be a problem, actually. So many possibilities can be confusing or...

Contest Execution: Two for You and a Pair to Share

It's rare to see research that shows a clear winner for being the best contest and promotion station. But this idea could be a difference-maker. Two For You and a Pair...

How To Use Twitter Like a Boss Seminar on Demand

To love Twitter is to understand Twitter. That can be said for all social platforms because each is unique. But Twitter is one of the most confounding of them all. And...

This Should Scare You: Listeners Think Contests Are Rigged

Most radio stations conduct contests and promotions, especially during ratings periods. There's a good reason for it, too. Ratings respondents are far more likely to participate than non-ratings respondents. But, as...

How to Use Text To Win To Triple Ratings

Triple radio ratings? Great headline, huh? No, it's not clickbait. Well, maybe a little. But it's true, and I'll show you how a station tripled ratings by creating contests with an...

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Stunt: The Extreme Challenge

Kyle & Jackie O. are a terrific morning show on KISS 106.5 in Australia. They entertain in every break and create talk, and one...
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