Friday, May 20, 2022

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Music Repetition Is A Programmer’s Friend

In some ways, Program Directors are like medical doctors. A doctor's primary goal is to “do no harm”. Removing negatives and potential barriers to...

How To Use Banter In Personality Branding

One of the concepts we discuss often with clients is the ability to reveal character through banter, without becoming self-absorbed. That's a tricky balance, and most of the time, air talent...

Coming To Terms With Manufactured Reality (Voice Actors)

A common discussion often turns into a debate about whether air personalities should use fake callers or voice actors on-air. In some circles, the term voice actors is a dirty word....

Shocking Advice: Don’t Be Real On the Air

It seems that every air personality makes the claim that they are real on the air, but they don't know what that means. Being real doesn't mean they have an authentic personality brand. Here's some shocking...

Fill Your Phone Lines Seminar on Demand

It's harder than ever to inspire listeners to call radio shows. But don't give up! Find out why the phone is ringing less and what to do about it. Follow these...

How Recycling Makes Content More Important

Every day, radio personalities spend hours in show prep creating content they think is pretty good. Then they perform it on the air. Sometimes it works. And sometimes it doesn't get...

Get Mood Coding Right In Music Programming

Setting attributes and codes in music scheduling software is tedious and time-consuming. It’s also confusing to many programmers. There are so many options, and we want to use all the power...

Aircheck Memorable Moments

Airchecks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment, and creativity. The most effective means of marketing is...

Music Research: 5 More Ways To Improve Response

How can I improve the response from my research panel? That's the most asked question about online music tests. Online music surveys are a popular way for radio stations to gather information...

Use Your Celebrities In Station Promos

Endorsement ads are highly effective. High-profile radio personalities influence listeners. Radio programmers wish their promo campaigns to be more successful, It seems like a match made in heaven. So why don't...

Promotions Download: Ratings Tracking Tool

Use this tool for keeping track of the station or show ratings over a long period of time.

Twitter: Radio’s Red Headed Stepchild

To love Twitter is to understand Twitter. For most, it takes some time for the light to finally turn on. Each social platform is unique, and Twitter is one of the...

Millionaire Is a Model For Radio Contests

The classic TV game show Who Wants To Be A Millionaire captured the world’s imagination. In fact, it came back with a new host (Jimmy Kimmel). We don't know how popular...

You Are a Politician. Run for Office and Win!

You may hate government, politics and the whole political machine. In fact, you probably hate politicians most of all. And elections. And  campaigns. But, at the end of the day, radio...

Why Contests Work: Radio Contest Players Are Ratings Respondents

Why do radio stations offer promotions and contests? After all, the vast majority of listeners come for entertainment elements, don't they? It's about the music, information or personality. True. But radio...

Promoting Interviews On Social Media

When you have a strong interview, how can you get more attention for it? The answer is simple. Leverage the power of promoting interviews on social media. This article explains how to...

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Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

Promotion: The Fugitive

One of the greatest promotions for building word of mouth, "The Fugitive" has been launched under several titles and with various methods of execution....
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