Friday, November 27, 2020

Most Popular

Math to Set Up Perfect Music Rotations

Whenever a station conducts an analysis of their music system, the first stop should always be to examine how songs are rotating. This is...

A Podcast That Fits Listener Behavior

More and more radio personalities are venturing into the vast world of podcasting. There’s definitely an audience for the platform, but remember podcasting is only a platform. Content is the product....

Branding a Feature: What’s In a Name?

Air personalities are a funny bunch. They love the idea of open breaks, free to create original content and tell stories that showcase character and personality. But they are often biased...

The Truth About Telling The Truth In Storytelling

When coaching air talent, a sticking point is often about telling the truth on the air. It's always a good idea to speak from an honest, authentic place. But does that...

Game: Are you Smarter Than (Personality)

Are You Smarter Than (name) is a fun game to play on the radio. It's a terrific daily feature that sets appointments with listeners and establishes personality for a...

Benchmark: Ara and Toby’s Num Num Song

Benchmarks are usually spontaneous and could happen at any moment. On 103.1 Beach-FM in Kelowna, BC, morning show Ara and Toby stumbled on a great benchmark with Toby's Num Num Song. In...

Getting The Most From Listener Advisory Panels

Listeners usually love to tell you what they think. Asking their opinion gets them involved, which can also lead to increased loyalty. That's why Listener Advisory Panels are invaluable sources of information...

Music Scheduling: First Things First

You've just taken over a new radio station. It's time to figure out what's going on with the music scheduling software. You roll up your sleeves and wade into the data....

News Programming Dilemma: What Listeners Want Or What They Need?

Consumer behavior patterns have changed dramatically in the last 10 years. We live in a world where anyone can get what they want when they want it, at the tap of...

Win a Promo War With Verbal Combat

Radio stations are at war, and enemies are everywhere. They surround you, all competing for the attention of the same audience. To win the war, radio stations must engage in verbal...

Hack the Ratings With Online Videos In a Few Fast, Easy Steps

When I experienced the sheer power of this viral video from Hot 96.9 in Boston, it was clear that something major was going on. And there's tremendous potential for air personalities...

Yes, Your Show Should Have A Separate Social Media Presence

It seems that radio station management and air personalities are in a constant war over  social media. Stations want to maximize the reach popular radio personalities can bring for their brands....

Promotion: Starbucks Pay It Forward

A promotion doesn't have to be a big moment. Many times, it's a small thing. That's why this Starbucks Pay it Forward idea is so successful. On the way to a meeting,...

Twitter: Radio’s Red Headed Stepchild

To love Twitter is to understand Twitter. For most, it takes some time for the light to finally turn on. Each social platform is unique, and Twitter is one of the...

Promotion: The Black Box

The Black Box is a terrific promotion that builds intrigue, gets attention and drives appointment tune in. It's also a tool to tell a story on the air that can be...

Stunt Categories

There are a million ways to create a successful stunt. Well, maybe not a million, but a lot. That can be a problem, actually. So many possibilities can be confusing or...

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Why You need a Programming Strategy That Targets Mood

Why do listeners choose your station? Do you know the most important reason listeners choose your station or show brand over others? If you...