Sunday, March 7, 2021

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How To Hijack the Topic

Many personalities talk about the right things, but don't get credit because they fail to insert their personality in topics to become part of the story. This is the only way to...

Story Killers: Dead Ends and Detours

Dead ends and detours are frustrating on a road trip. But they're even more destructive on radio shows. On the air, both are equally dangerous on the air. In this article, I...

Game: Oodles

Oodles is a fun board game that is great on the air. It's really easy to play, and fun whether you include listeners or just play as a show. It works...

Fill Your Phone Lines Seminar on Demand

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Your Personality Brand And the 3 Legged Stool

Becoming a strong personality brand is a deliberate exercise. It doesn't happen by accident. The process starts with a Personality Brand Profile, but unless desired characteristics are communicated carefully, listeners may...

Audience Persona Seminar on Demand

Build a customized, personalized audience persona to help guide every aspect of  your brand. By truly understand the audience, you can engage them in new and deeper ways. Learn the step-by-step process...

How to Conduct a (Nearly) Free Research Project

A free research project? Seriously? That price point gets even the tightest manager’s attention. But you can do it, if you are willing to invest a little time and creativity into...

7 Tips For Perfect Song Segues

On a music station, every single thing that happens is important. That's particularly true for song segues. How songs fit together is critical to the listening experience. Paying attention to this detail can...

This Radio Station Increased Share By 70% With This Ratings Strategy

How would you like to implement a long-term ratings strategy and increase share by 70%? Sound good? Don't roll your eyes and dismiss this as if it were an infomercial. I'm...

Air Check Imaging

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. As station...

A Step By Step Guide to Automated Email Drip Campaigns

Once a radio station commits to email marketing as part of the listener engagement strategy, take advantage of the capabilities of this powerful tool. Email is one of the most cost-effective...

Who Do You Know?

Who Do You Know is a fun promotion that gets celebrities to call a radio show! And listeners do most of the work. This promotion can be a great campaign, but it...

6 Takeaways From the Ice Bucket Challenge

You saw it, remember it and probably participated in it. The ALS Ice Bucket Challenge was a worldwide phenomena, earning the ALS organization nearly 40 million dollars. It's one of the...

Why The Last Contest Is Timeless

Many of you reading this weren't even alive in 1972, but most of you have heard of one of the greatest radio contests in radio history. The Last Contest is a...

Promotion: Bringing People Together

IF you need a pick-me-up, or just some encouragement of the magic of radio to make the world a better place, read on. This is a heart-warming story of pure goodness. In...

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Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

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Lottery Topics

When a lottery starts to build momentum, the public freaks out. It's almost as if winning a simple $10 or $15 million doesn't matter....