Insiders Radio Network

Names are important decisions. Think how long it takes parents to come up with just the right name for a child. When fur-parents adopt a pet, they usually get a sense...

Collaboration is a powerful brainstorming technique to discover personal stories to use on the air. Many shows are amazed at how much content can come from their own lives and experiences....

Most personalities can identify the differences between a good storyteller and a great one. It's easy when you hear it. Great storytellers have the ability to tell stories with emotion, but...

Knowing a name connects strangers. That's why it's common to see name tags at large gatherings like conventions. It is the first step to getting to know someone. The same thing...

Radio programmers are constantly looking for advantages. They tweak tactics to gain a quarter-hour in a constant game of cat-and-mouse to tilt The Ratings Game. But maybe we shouldn't look for...

It's amazing how radio stations almost always take on the personality traits of the program director. The PD's character radiates through the brand. That's not a bad thing, but it introduces...

A headline like Double Your Ratings immediately seems like it will be followed by a comment like, "Get twice as many listeners." It doesn't seem possible, or at the very least...

This seminar shows personalities and programmers how to build the perfect morning show clock. https://youtu.be/q3iGLOLjOBE

Inserting audio into an information segment can be a tremendous tool to make content come alive. When news audio drops accent a story, it adds pace, momentum, and interest, as long...

Traffic reports on radio stations need to change. Or be eliminated. But at least updated. Most are terribly out of touch. This article shares four steps to fix radio traffic reports. Including:  ...

Most radio shows produce massive amounts of content each day. Doesn't it seem there should be a bigger audience for all that great material? There should! And there can be! There's...

Imagine a TV game show where every contestant won, just for being chosen from the audience? Boring, right? Who would watch? This, of course, would never happen.  It would be a...

Here’s an interesting question that is sure to inspire a spirited debate between programmers. Which has more promotional value: Giving away valuable prizes by spreading them across several days (or weeks)...

Tracy Johnson shows you how to use contests and games to your advantage in today's ever-changing media world. https://youtu.be/WmwmvJyIqM0  

I’ll get straight to the point — if your web site isn’t user-friendly, it will never succeed. That’s why website usability needs to be a top priority for your radio station....