Wednesday, June 3, 2020

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Podcast Idea: Top 10 Moments

So you want to start a new podcast, but can't figure out what it should be about. Top 10 Moments may be just the...

Audio Teases Drive Listening to Audio!

Before buying a car, you take it for a test drive. At the grocery store, they hand out samples of the latest taste-tempting sale item. And at the theater, they show...

How To Ask Great Interview Questions

I once had a mentor that told me there was no such thing as a bad interview, only bad interviewers. There's truth in this statement. Once a good interview guest is...

Using Music Beds The Right Way

Many air personalities use music beds, but most shows do so without a strategic plan or thought. Using music beds can be a great benefit to enhance a break or it...

Feature: Shoes Day

Shoes Day is a great feature if you target women. The simple explanation is that a female talent shows off a new pair of shoes each week on the air and...

You’re Killing Your Show When You Credit Your Source!

When you turn on the lights in your home, do you quickly thank the electric company or power plant? Or the solar panels or wind turbines that provide the electricity? Of...

How To Air Check News Segments

One of the most overlooked areas of radio programming is reviewing and critiquing information elements on the station. News and information segments often stand apart, outside what's considered normal jurisdiction for a programmer,...

You’re Killing Your Show When You Credit Your Source!

When you turn on the lights in your home, do you quickly thank the electric company or power plant? Or the solar panels or wind turbines that provide the electricity? Of...

The Pros and Cons of Packeting Songs

Radio programmers either love or hate the idea of packeting songs in a music scheduling system. And there are good reasons for both emotions. This article explains how, when and why packeting...

This Commercial Free Strategy Works!

Many radio stations enjoy success by manipulating a stop set strategy to allow for longer commercial-free in the market's most listened-to quarter hours. In this article, I share a strategy for promoting...

4 Coaching Tips to Help Talent Tell Better Personal Stories

A priority for air personalities should be an intense focus to create unique, original content from their personal lives through observation and storytelling. The problem is most talent doesn't have the experience, training or expertise...

7 Keys To Cause Marketing Success

When radio stations truly adopt a cause, miracles can happen. Cause marketing is one of the best ways to grow roots in communities while building layers of endearing qualities into air personality...

Promotion: The Perfect Wedding

Weddings are beautiful, meaningful, and all about stories—both the story of the couple and the story of the day. That makes them great content for your station and show. The Perfect Wedding...

The Most Important Thing On Social Media Is Response

Everyone thinks they're a social media expert. And maybe you are, mostly because being an expert in this ever-changing world is a moving target. But success on social media is more than...

Geek Alert: Science of How Radio Contests Work

Geek alert: This is full of math and statistics. Sorry. But please stick it out and grind through it because it proves that radio contests work. They do drive ratings, if...

Cause Marketing: Coats For The Homeless

A lot of personalities lead charitable promotions in their communities. Blood drives. Food drives. Sock drives. They're great causes, but most of the time they get lost in the overwhelming volume of...

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