Saturday, November 17, 2018

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Feature: Kids Quiz

Kids Quiz is a fun game to play and it keeps your audience glued to the radio, especially if you find the right kid(s). Kids...

Feature: The Super Toot

The Super-Toot is a silly, fun and interactive feature that's perfect for Friday mornings or Friday afternoons. Dave Smiley and company came up with this idea and it stands out on...

Relationship Feature: Deal Breakers

This relationship feature is effective in activating the audience to participate in a story. Deal Breakers works well for ensemble casts and can be great for solo shows as well. The story...

Every Promo Should Have 3 Goals

It's so exciting to hear radio promos that resonate with the audience. The right promo at the right time can enhance a brand, inspire an audience and add to the station's...

Game: The Rush

The Rush is a fun word game, but it's a little more complicated and can be hard to explain on the air properly. That means it can be confusing, so it takes just...

Steal This Amazing Show Prep Hack

Here’s an amazing show prep hack that streamlines content curation for a show, or an entire staff of on-air personalities. Set it up once, fine tune it a bit and it...

Control Music Tempo With BPM

BPM is beats per minute, a common term in music production, and a weapon your radio station can use to stand out over competitors. It's a weapon because your competition is...

How to Inject Personality in Show Imaging

Every element on the air should be an opportunity to promote, position and entertain. Everything! It's amazing how small tweaks in building more brand imaging into a radio show can increase...

8 Steps To Getting Music Tempo Coding Right

One of the most agonizing tasks for a programmer is managing the music library. It's also one of the most important. Of the hundreds of settings in your music software, music...

Coaching Talent: How To Inspire Personalities In a Rut

Ask any sports coach, teacher or parent about their biggest challenge, and it won't take long for them to say something about working with people who aren't motivated. You can add...

Setting Expectations for Radio Personalities

Have you ever thought you were doing a great job, and everyone was happy with you? Then you discover they were terribly disappointed. And it blows you away. You had no...

Radio’s Infinite Choice

There has been a lot of talk about radio's competition coming from an ever-expanding supply of sources. Infinite Choice is a buzz word that keeps many executives up at night. What...

6 Factors to Determine Ideal Promotion Length

One of the most difficult decisions for programmers, promotion managers and air talent is timing. Since listeners don't pay much attention, it's easy to assume a promotion campaign should be longer....

Radio Stunts Need a Story

You don't need to do stunts to be successful. It's not a requirement. Some of the most successful, high profile personalities of all time have avoided stunts. Others rely so much...

Why You need a Programming Strategy That Targets Mood

Why do listeners choose your station? Do you know the most important reason listeners choose your station or show brand over others? If you know the answer to that question, you're...

Tips to Launch a Podcast

Listeners tune in to their favorite radio show for just a few minutes at a time, and only 2-3 times per morning. That's not very much, is it? They miss most of...

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Concentration of Force

A principle of war is to focus an attack on a narrow, defined target. The concentration of force does not necessarily imply a massing of...