Saturday, October 1, 2022

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8 Guaranteed Ways To Get Listener Calls

How often do you go into a show or segment knowing that the phone will light up? It's can't-miss content. This topic is going to...

Modern Family Teaches How to Tell Stories

Don't you love it when great TV shows teach how to be a better radio personality? I hope you saw the "Five Minute" episode of Modern Family.  In it, there's a classic...

Every Show Needs a Listener Line

It's always a good idea to have a listener line to capture user input. Some shows consider it a must for their show. And for good reason. A dedicated listener line can...

How To Hijack the Topic

Many personalities talk about the right things but don't get credit because they fail to insert themselves and become a central part of the story. It's not a good idea to...

Key To The Tease: Similar Content

The best time to tease upcoming content is when listeners are highly engaged. I coach personalities to use a transition tease at the end of talk breaks. But once this technique...

It’s All About The Hook Seminar on Demand

What is more important for a radio personality: Great content or great hooks? The answer seems obvious, but it’s not. The key to a great segment is starting with a strong...

6 Tips For Writing Better News Stories

Most stations have some form of information segments on the air. It may be a formal newscast, sports updates or entertainment news feature, but at some point  tips for writing better news stories...

Air Check Relatable

Airchecks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment, and creativity. In that way, it's just like a...

Imaging Tips For Your Radio Show

Imaging is an important part of branding a radio show. Produced elements used properly make a big difference in establishing a brand, enhancing content and adding energy. And everyone could use...

Air Check Character

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. Every personality's...

Air Check Pay Off

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity to improve on-air performance through air...

Sorting It Out: Hashtags vs Mentions # vs @

Twitter and Instagram are terrific tools to communicate with your audience. It’s worth the investment in time and resources. So, it you’re going to make the commitment, it’s certainly worthwhile to...

How To Make Your Database a High Leverage Weapon

Most radio stations have a database, but few know what to do with it. In our media world of shrinking budgets and increased pressure, actively managing one-to-one listener relationships often takes...

Digital Content: Curate It

Radio station websites are better than a few years ago. In general, they look better, navigate better and have more compelling content. There’s still a long way to go to catch...

How A Radio Segment Goes Viral: 90 MILLION Views

If you know anyone who claims radio is dead and air personalities don’t influence their audience, point them to this article. This radio segment goes viral and resulted in over 90...

When Stunts Go Wrong

Regardless of best intentions and detailed planning, sometimes things don't go according to plan. When promotions or stunts go wrong, listeners remember. And it can be hard to overcome. The Sacramento station...

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6 Tips For Writing Better News Stories

Most stations have some form of information segments on the air. It may be a formal newscast, sports updates or entertainment news feature, but at...
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