Thursday, April 15, 2021

Most Popular

Feature: Bored or Onboard?

The great thing about Bored or Onboard is connecting relevant content and topics that may not deserve a full break. Shows can execute it...

Feature: Good News

One of the reasons listeners tune in to the radio is to escape from everyday life and hear something that makes them feel good. This is particularly true in times of...

Feature: Back In The Day Double Play

This is a fairly common feature that adds to your music image while giving you the versatility to reach a little beyond your normal playlist. Back In the Day Double Play can...

How To Create Surprise in Storytelling

Imagine reading a mystery novel. You get to the end, full of anticipation for the unexpected twist. But instead of a surprise, the solution to the mystery is obvious. It was...

Weekly Feature: The Week That Was

Here's a clever weekly feature to consider. Most stations/personalities can do this by investing time in preparation and a little rap skill. The Week That Was can make the show more...

Prank Calls: Prank the Host

Prank calls work for some shows, but are out of character for others. If it doesn't fit your nature, you could make one of your cast members the victim with Prank...

How To Localize Your Radio Station

There’s something special about great radio stations locked into their communities. The locals can feel it. There’s a vibe that reflects the audience in a way that’s hard to quantify. Being...

Music Scheduling: First Things First

You've just taken over a new radio station. It's time to figure out what's going on with the music scheduling software. You roll up your sleeves and wade into the data....

Radio Theories on Stop Set Placement

The best way to program commercials is to go commercial-free. Okay, that's not likely. So what is the best way to schedule those pesky spots? What is programming's best practice on...

AirCheck Show Prep

Airchecks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. To Aircheck...

Imaging Is a Secret Weapon If Managed Properly

Production is a powerful tool, and used effectively, can be an important part of your message and communication. This applies to the station in general, but to air talent in particular....

Father’s Day: Ferrari For a Day

Your promotion budget has been cut. I get that. But don't let that stop you from giving away a Ferrari. It makes a great Father's Day promotion. And, in reality, most...

How To Get Free Audience Research

Radio stations have a tremendous advantage over most businesses. We have a large audience that is willing to respond with feedback if we ask for it properly. Mine that resource, can...

7 Quick Video Tips For Great Studio Shots

Radio shows should use video to market and promote. It's a great way to engage existing fans and find new listeners. To start a new video strategy, read this first. Then...

Use This Idea to Get More Local TV Coverage

Local TV coverage for radio is a good thing. While television viewing may be on the decline, television still reaches a startling number of radio listeners. So doesn't it make sense...

4 Ways Radio Contests Appeal to Emotions

Everything on the radio should be designed to appeal to emotions. That isn't a big surprise, because we all make choices based on emotions, not facts. But how about contests and...

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Putting Show Prep In Perspective

Are you one of those (many) personalities that take show prep for granted? You're convinced that if you have a list of topics in...