Personalities and programmers often fall into creative ruts. Some call it failing to see the forest for the trees. I see it when working with clients. Many become so immersed in what happens each day, they lose perspective on how the audience hears radio shows. Consultants and talent coaches can help stations step back and stay creative.

This article is about how to remain sharp and stay creative. Including:

  • 10 specific ways air talent can get more great ideas than they can ever use.
  • How to get out of a rut.
  • A tip from Steve Martin about stimulating the brain.

How to Stay Creative


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