The 12-Repetition Rule: Your Content Needs More Airings Than You Think

7 min read

By Tracy Johnson

Every broadcaster has killed a promotion, feature, or contest too soon. Six weeks in, and the ratings haven’t moved. The personalities are restless. Panic sets in, and changes are made. A valid idea disappears just as it’s starting to work. The diagnosis is usually, “It was time to move on.” The real cause is almost…

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