Becoming a strong character brand doesn’t happen by accident. The process starts with a Character Brand Profile, but even then, audiences may or may not develop the impression you hope for. Once a profile is in place, it’s important to understand how to filter content through character traits so it can resonate and not just be content commodities. Here’s a shortcut that might help. Developing a virtual 3-Legged Stool can help execute the vision and stay consistent.
This article explains a helpful exercise to create content that showcases your character by using the 3-legged stool concept. Including:
- An explanation of the 3-legged stool.
- Examples of how some content creators have developed their content filter using this approach.
- How to apply it and use it.