Becoming a strong personality brand is a deliberate exercise. It doesn’t happen by accident. The process starts with a Personality Brand Profile, but unless desired characteristics are communicated carefully, listeners may or may not develop the desired impression. A virtual 3 Legged Stool can help shows execute their vision.
Creating a brand profile is an important step for a personality. But if the profile fails to communicate the desired brand values, the profile is useless. At the end of the day, a talent’s brand is based exclusively on how listeners perceive them.
Sometimes those perceptions are weak or nearly non-existent. The absence of a brand perception, though, is a perception. The Zone Of Mediocrity is personality purgatory. High performing personalities build their brand deliberately. And that starts with having a clear vision for how content is curated and performed on the air.
With the right filter, any personality can talk about virtually any topic at any time. But that filter has to be fine-tuned so it adds to the personality brand. That’s where a 3 Legged Stool comes in handy.