Every brand represents values, whether they deliberately target those values or just fall into them. The same is true for radio personality brands. As you work on your character brand profile, try to identify 3 things you stand for. Think of it as a 3 legged stool. each leg stands for a key part of your content.

When the audience has a hard time figuring out what you’re for, you’re in trouble. When they don’t know who you’re for, you don’t have a chance. Understanding how you fit into their lives is one of the key are fundamental things every personality and every radio station must address. The 3 legged stool helps filter your content so it makes more sense to listeners.

This is an important step in building your brand, and it’s something we spend a lot of time with in the Audience Magnet course. Establishing your 3 legged stool will help you craft a show that supports a strategy…not just a series of tactics.

The best way to do this is to identify 3 things that are important values to your target audience, then targeting those characteristics as an entry point.

3 Legged Stool Example #1