Personalities are often frustrated with what they perceive as a lack of commitment and promotion support from management. It’s common to hear complaints about not having promotion tools, trinkets or giveaways at events.
It’s embarrassing to be in public, shaking hands with listeners and not have anything to give them. And it’s a missed opportunity when a simple and inexpensive follow-up could turn them into a fan. Or even win an advertiser.
It would be great if radio stations supported personalties and promotions with tools that could help build a brand. But it’s a world of ever-tightening budgets, and the purse strings are unlikely to be loosened anytime soon.
So don’t wait. It’s your career. Take matters into your own hands by investing in these 3 inexpensive and effective promotion tools.