Personalities are often frustrated with what they perceive as a lack of commitment and promotion support from management. It’s common to hear complaints about not having promotion tools, trinkets, or giveaways at events.

It’s embarrassing to be in public, shake hands with listeners, and have nothing to give them. And it’s a missed opportunity when a simple, inexpensive follow-up could turn them into a fan. Or even win an advertiser.

It would be great if radio stations supported personalities and promotions with tools that could help build a brand. But it’s a world of ever-tightening budgets, and the purse strings are unlikely to be loosened anytime soon.

So don’t wait. It’s your career. Take matters into your own hands by investing in these promotion tools.

3 Promotion Tools Every Personality Needs


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