Some personalities are naturally good interviewers. Others are horrible, and no matter how much they work at it, they just don’t seem to get it right. After all, just like in a relationship, you just can’t change the person more than 5 or 10%. But everyone can improve interview skills.
With a little time and attention, these skills can be a most useful weapon in the personality’s arsenal. And it’s not just skills that apply to guests on your show. When you improve interview skills, you’ll become better with phone callers and interacting with co-hosts.