Sweepstakes, contests and online giveaways are increasingly popular among marketers competing for attention of their social media audience, and their radio listeners.

You probably run several every month on your website. You think you can do them in your sleep, but you can probably be a lot more effective by following a few simple guidelines for a better online giveaway.

Whether you run a promotion on your website, or include a social media entry point like Facebook or Pinterest, here’s 5 keys to getting the most from your campaign.

5 Keys to an Online Giveaway

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