Building a 5 Star Personality Brand is a critical step for radio talent to develop a brand. It’s a guide to identifying real traits that can turn into a well-defined brand on the air. Think of it as a character based on your real life. When building a Personality Profile, there are 5 rules of personality branding that should inform every step in the process.

In this article, I share the keys behind each of 5 important personality branding qualities. Including:

  • A short discussion of each of the 5 rules of personality branding when building a profile.
  • How to use each of the 5 rules in the character branding process. 

The 5 Rules of Personality Branding


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