There’s an art to relating a personal experiences on the air. But every art is governed by some principles and laws. There’s also a science to storytelling. The science is in the structure of a story. There are 5 storytelling steps, and each is important in crafting a great break on the air.
Some personalities are naturally great storytellers. They have a gift for making the listener feel special. Others (most) have to work on it.
Mastering, or at least understanding, the 5 Steps of Storytelling will improve your communication and connection skills, on the air and off. It will also tighten and sharpen the show’s performance because you’ll realize the importance of deeper show prep.
Let’s examine and demonstrate each of the 5 Steps of Storytelling with radio Hall of Fame team Jeff & Jer.