When two products have the same features, the one that appeals to an emotional need will be chosen. That’s an opportunity. Emotional radio is the holy grail for personalities.
In this article, I share the six paths to emotional radio, including:
- Why emotional radio is more important than being local.
- You can’t learn to connect with emotions in DJ school.
- Creating an emotional level requires a different objective.
- The six most valuable emotions to target.
- Simple steps to start connecting emotionally.