You saw it, remember it and probably participated in it. The ALS Ice Bucket Challenge was a worldwide phenomena, earning the ALS organization nearly 40 million dollars. It’s one of the greatest stunts in promotion history!

And there are six things you can steal from it.

What made the Ice Bucket Challenge such a huge success? And more importantly, what can you apply to your radio station?

What To Learn From the Ice Bucket Challenge

________________________________
Hey, Sorry!

This content is for members only. But you can sign up for a membership for just $1 for the first 14 days! Then, if you like it, stay on with your Insiders membership.
Sign Up Are you already a member? Make sure you are logged in to access this content Log In