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6 Takeaways From the Ice Bucket Challenge

You saw it, remember it and probably participated in it. The ALS Ice Bucket Challenge was a worldwide phenomena, earning the ALS organization nearly 40 million dollars. It’s one of the greatest stunts in promotion history!

And there are six things you can steal from it.

What made the Ice Bucket Challenge such a huge success? And more importantly, what can you apply to your radio station?

What To Learn From the Ice Bucket Challenge

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