Local interviews can be a great way for your show stand out from voice-tracked or satellite-delivered national radio shows.
With the right guest, you have the potential of adding entertainment value to the show while endearing yourself to the local community. This is especially useful for solo shows who can use the guest as a co-host.
Many shows try to avoid interviews with community organizations. There are several good reasons for that. For one thing, those guests usually aren’t that interesting. For another, they almost always have an agenda they’re anxious to push. This results in a segment that comes off like a bad infomercial.
But the content and connections made from a short appearance can be beneficial to your show and radio station for weeks and months to come.
Here are seven ways to manage local guests and turn this potential negative into a positive.