Being the official “presenting” station for concerts in your market is great, but you don’t have to be the official concert station to win the moment.

What you do at events can be a difference-maker, whether your brand logo is on the concert tickets or not. When you provide a great fan experience, you win with existing listeners and may be able to attract new sampling in the process.

Here are 9 ideas to optimize live and local music events.

9 Ways to Win the Moment at Concerts


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