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Download: Mastering The Setup Hooks Template

Use this template to create dynamic hooks that work every time. Follow the prompts and get every segment off to a fast start. Full details on how to use this template are...

This Simple Adjustment Makes External Hooks

What's the difference between a talk segment that fails and one that succeeds? We know from research that breaks must gain attention quickly to have a chance at holding interest. That's...

5 Types of Hooks to Improve Opening Lines

How is that collection of opening lines working out? This isn't a list of cheesy lines to pick up women or guys, though that can be a great segment on the air....

What You Can Learn From Great Opening Lines

Books can be captivating through compelling characters, colorful language, or an exciting plot, but a handful of books grab attention with the first line or two. The hook is the gateway...

Screening Calls: The Final Step Is To Prep The Caller

A listener has called, and they sound good. They have impressed you with their valuable contribution to the conversation. But they are not yet ready to go on the air. The final...

How To Test Your Tease!

A headline on social media is designed to cause users to take action. The publisher won't win the engagement if it's not provocative enough. That's why successful online sites go to...

Keys To The Tease: Protect The Payoff

Unexpected headlines capture attention and point to a story that is irresistible to your audience. It's harder than ever to surprise a listener today because everyone competes for attention. Learning the...

Types of Teases: Disguise Your Promo With A Content Tease

If listeners hear a promotion coming, the tease isn't clever enough. Teases aren't just promotion. They are more than commercials for upcoming content. The best teases are disguised as content. The...

Is Teasing More Important Than Content?

It's been said that content is king, but promotion is queen. In radio, promotion is teasing. Most broadcasters believe teasing is a good idea, but even the most passionate advocate underestimates...

Five Ways To Find a Clever Hook

The opening line is your first and best chance to grab a listener's attention. The spark ignites interest and sets the tone for a story, feature, or entire segment. Like a...
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