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Casting A Show: Host Is Like Hosting a Party

Hosting a party is hard work. It just doesn't seem like it to guests. The host is almost invisible at a great party. But they are the key to success. In this...

Casting A Show: How To Fine-Tune Host Skills

Hosting a radio show with multiple personalities is hard. It's kind of like juggling knives and herding cats - at the same time. Fortunately, it's possible to develop strong host skills. ...

Casting a Radio Show: Cohosts

Winning as a team requires sacrifice. It demands every player put aside ego and dedicate themselves to winning as a team. Most personalities embrace the idea of team-first until it's time...

Casting a Show: Hosts

Developing a winning radio show involves far more than just hiring talented folks and putting them on the air. Great broadcasters look at it the way a producer casts a movie....

Prank Calls: Prank the Host

Prank calls work for some shows, but are out of character for others. If it doesn't fit your nature, you could make one of your cast members the victim with Prank...

How to Help a Cohost Tell a Story

Some personalities are better storytellers than others. But everyone becomes a better storyteller when they have help from an enthusiastic and supportive audience. That's why it's important to be a good...

5 Fast, Easy Ways to Improve Interview Skills

Some personalities are naturally good interviewers. Others are horrible, and no matter how much they work at it, they just don't seem to get it right. But everyone can improve their...

Coaching Talent: Creating a For The Show Mentality

Team chemistry is important for a radio show. But what happens when that chemistry is shaken? Or not there? Or if there are changes in a show that disrupts the flow?...

The Power of Endorsement Ads

Air personalities are taste-making influencers with the power to persuade listeners to take action. And that power can turn into a great source of revenue through endorsement ads. In this article, you'll...

Does News Credibility Matter On Your Show?

In the past, radio stations worked hard to be the station listeners turned to for information. They worked and worked to break stories and become the trusted source. A reputation for...

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Why Radio Programming Is Tricky: The Two Switch Theory

While watching some old home videos (yeah, we have a life), I learned a valuable radio programming lesson from my two year old son....