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14 Ways To Make Your Personality More Likable

It's hard to say exactly what makes some air personalities more likable than others. We do know sarcastic and cynical talent has a hard time making friends on the air. And...

How To Be More Likable On Air

Big stars have a certain "something" that attracts fans. It's hard to quantify, and equally difficult to qualify. But you can feel it in stars like Ellen, Jimmy Kimmel, and Beyonce....

How To Develop a Likable Good Nature

What is the most important trait of an air personality? Probably being funny, but being likable is a very close second. In fact, likable personalities are generally seen as being funny....

Wanna Be More Likable? Watch The Sarcasm

When is the last time you looked forward to being around someone who always complains? Or that couple that bickers and argues at dinner? Or relentlessly makes fun of others? Is...

Don’t Envy Popular Features

Something curious happens with strong radio personalities from time to time. They build a large audience base on the strength of a popular feature like Second Date Update or a Prank...

Benchmarks Are Better Than Features

Ask most personality or programmer about benchmarks, and they will probably start talking about their features. But they are distinctly separate. This article explains how benchmarks work for radio shows. Including: The difference...

Guide to Making Great Prank Calls

Prank calls are a winner on many radio shows…if they’re good. The problem is they’re hard to do and even more difficult to keep creating new ideas that are consistently funny. Great radio shows...

Imaging: Protect the VO Personality

Every program director starts with a clear vision for a signature station voice. The VO personality will be a primary way to deliver the most important brand messages. They take great...

Personality Radio Without Friction Is Boring

How many times have you listened to, read or watched entertainment and summarized it with, “That was okay”? It doesn’t stand out and isn’t special. It wasn't bad, but it wasn't...

5 Rules of Personality Branding

Building a 5 Star Personality Brand is a critical step for radio talent to develop a brand. It's a guide to identifying real traits that can turn into a well-defined brand...

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Major Promotion: Visit the Real Santa Claus

Every child knows that the real Santa Claus lives at the North Pole. And every child-and their parents-would want to visit Santa at his...