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14 Ways To Make Your Personality More Likable

It's hard to say exactly what makes some air personalities more likable than others. We do know sarcastic and cynical talent has a hard time making friends on the air. And...

How To Be More Likable On Air

Big stars have a certain "something" that attracts fans. It's hard to quantify, and equally difficult to qualify. But you can feel it in stars like Ellen, Jimmy Kimmel and Beyonce....

How To Develop a Likable Good Nature

What is the most important trait of an air personality? Probably being funny, but being likable is a very close second. In fact, likable personalities are generally seen as being funny....

Wanna Be More Likable? Watch The Sarcasm

When is the last time you looked forward to being around someone who always complains? Or that couple that bickers and argues at dinner? Or relentlessly makes fun of others? Is...

Personality Radio Without Friction Is Boring

How many times have you listened to, read or watched entertainment and summarized it with, “That was okay”? It doesn’t stand out. It isn’t special. It wasn't bad, but it wasn't...

5 Rules of Personality Branding

Building a 5 Star Personality Brand is a critical step for radio talent to develop a brand. It's a guide to identifying real traits that can turn into a well-defined brand...

Air Check Pay Off

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity to improve on-air performance through air...

Here’s How To Turn a Feature Topic Into Multi-Break Content

The key to ratings growth is increasing listening occasions and, as a result, raise Time Spent Listening. You know that branded features are a great tool to drive tune in occasions....

Casting a Radio Show In 3D: Dick, Dork and Dear

Have you heard a radio show that always sounds spontaneous, engaging and simply interesting? It's usually a show with rich characters built with unique, distinct personality types that play off of...

14 Storytelling Tricks That Make You More Interesting

Storytelling is a complicated skill. Most of us think of it as a gift. Either you have it or you don't. It's true that some folks are simply good storytellers by...

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This Radio Station Increased Share By 70% With This Ratings Strategy

How would you like to implement a long-term ratings strategy and increase share by 70%? Sound good? Don't roll your eyes and dismiss this...