The Components of Radio Ratings: Math
The Ratings Game is complex. Many factors cause ratings to fluctuate, but understanding the components of radio ratings is simple.…
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Why Contests Work: Radio Contest Players Are Ratings Respondents
Why do radio stations offer promotions and contests? After all, the vast majority of listeners come for entertainment elements, don’t…
Proven Strategies For Better Morning Show Promos
It’s time radio programmers and personalities take advantage of existing free resources and implement proven strategies for better morning show…
Daily Cume Is Key To Ratings Success
Broadcasters that want higher ratings (and who doesn’t?) often misunderstand the key to increased ratings. Strategies to win The Ratings…
The 12-Repetition Rule: Your Content Needs More Airings Than You Think
Every broadcaster has killed a promotion, feature, or contest too soon. Six weeks in, and the ratings haven’t moved. The…
6 Ways to Grow the Database Without Annoying Listeners
Your radio station has a marketing advantage that most businesses would trade their entire tech stack to have: Loudspeakers. Personalities…
Optimize For Nielsen: Pros And Cons Of A Commercial-Free Strategy
Many radio stations build a strategy around being “the most music”, but that claim doesn’t hold up when listeners compare…
The Complaint Filter: Listen To Voices That Matter
A listener complains that you talk too much and should play more music. The comment lingers in the back of…
How To Start A Tease Strategy
Teasing is hard. It’s one of the most challenging skills a radio personality can, should, and must develop. The concept…
Focus Beats Fluff: What You Need For Your Website to Drive Real Results
There’s never been a more important time for radio stations to tighten their digital strategies. Yet across the industry, there’s…
Optimize For Nielsen: Alternatives to Long Stop Sets In Diary Markets
Programming strategies are constantly evolving as audience patterns and rating measurements shift. For example, there’s growing evidence that previously accepted…