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Relationship Feature: Dump Them Date Me

Dump Them Date Me is a relationship feature with a bit of a twist. It follows the winning formula of luring the audience into having an investment in a dramatic story....

How to Structure a Relationship Feature

Listeners love eavesdropping on other people's problems. It's an escape for them, and it's a great way to get stories on the air. That's why relationship features like War of the Roses and Second...

Relationship Feature: Deal Breakers

This relationship feature is effective in activating the audience to participate in a story. Deal Breakers works well for ensemble casts and can be great for solo shows as well. The story...

Feature: Relationship Reno

When a feature or promotion is measured by lives that are changed, the emphasis of the campaign takes on a different complexion. Relationship Reno is a positive alternative to relationship features...

The Winning Structure To Perform a Relationship Feature

Listeners love eavesdropping on other people's problems. It's an escape for them, and it's a great way to get stories on the air. That's why relationship features like War of the Roses and Second...

Free Publicity Starts With Great Media Relationships

Frustrated at sending out media alerts and press releases with nothing to show for it? Are you tired of knocking yourself out and getting no press coverage? Don't give up. It...

How to Get More Local On the Air

Having a community connection with listeners can be a big difference-maker. Being live and local has become a mantra for many broadcasters hoping to remain relevant against larger companies with deeper...

Use This Mother’s Day Song

You need to use this Mother’s Day song on your show. It works for virtually any station in any format if you set it up right. This is charming, sentimental and highly...

The Truth About Telling The Truth In Storytelling

When coaching air talent, a sticking point is often about telling the truth on the air. It's always a good idea to speak from an honest, authentic place. But does that...

Topics and Content: Talk About Anything-Even a Doorknob

Spend a few minutes talking to programmers and air talent about their radio show, and it's usually not long until someone asks about topics and content. We're all looking for the...

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How To Use Mistakes As a Positive

In Improv, the primary rule is to always move the story forward. But it's not always perfect. That's why you need to learn to...