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Casting a Radio Show With Character Roles

One of the trickiest parts of casting a radio show has nothing to do with finding great talent. That should be a priority for each cast member. Nor is it about identifying...

Coming To Terms With Manufactured Reality (Voice Actors)

A common discussion that often turns into a debate is whether air personalities should use fake callers or voice actors on-air. In some circles, the term voice actors is a dirty...

Hosting A Radio Show Is Like Hosting a Party

Hosting a party is hard work. It just doesn't seem like it to guests. The host is almost invisible at a great party. But they are the key to success. In this...

Quick Ways To Fine-Tune Host Skills on Multi-Cast Shows

Hosting a radio show with multiple personalities is hard. It's kind of like juggling knives and herding cats - at the same time. Fortunately, it's possible to develop strong host skills. ...

Casting a Radio Show In 3D: Dick, Dork, and Dear

Have you heard a radio show that always sounds spontaneous, engaging and simply interesting? It's usually a show with rich characters built with unique, distinct personality types that play off of...

Casting a Radio Show: Perform The Role

In my seminar on demand, Casting a Radio Show, I show managers and programmers how to put together a team of performers that become greater than the sum of the parts....

Casting a Radio Show: Cohosts

Winning as a team requires sacrifice. It demands every player put aside ego and dedicate themselves to winning as a team. Most personalities embrace the idea of team-first until it's time...

Casting a Radio Show: Hosts

Developing a winning radio show involves far more than just hiring talented folks and putting them on the air. Great broadcasters look at it the way a producer casts a movie....

Yes, Your Show Should Have A Separate Social Media Presence

It seems that radio station management and air personalities are in a constant war over  social media. Stations want to maximize the reach popular radio personalities can bring for their brands....

How To Prevent #1 Cause of Listener Erosion: Confusion

As human beings, we all respond to a sense of order. We're simple creatures that respond well to simplicity, clarity, and familiarity. When we can't understand what's happening, we run for...

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Welcome Back To School

Here’s a great campaign any radio show can do at the start of a school year. In fact, it works during the entire school...