Sharing personal stories affects listeners personally and powerfully. If you ever wondered if what you do on the air matters, read this case study of how a well-told story saved a life.

This article is about how an air personality affects listeners personally through the power of a story. Including: 

  • An example of a terrific story from a personal experience. 
  • How the story was relatable, not self-indulgent or “inside”. 
  • The life-saving impact of the story.

How An Air Personality Affects Listeners Personally


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