Like real people (and I’m not suggesting your audience is not real people-just sayin’), radio listeners come in all shapes and sizes. But when it comes to figuring out how to inspire active participation, there are four basic types of listeners.
In my seminar Fill Your Phone Lines, I break down all four listener types as candidates to become active callers on your radio show. Some are easier to attract than others. In fact, two of the four probably already call more than you would like. But the other two types of listeners tend to be much more difficult to inspire.
Here’s a summary of each type of listener.