Like real people (and I’m not suggesting your audience is not real people-just sayin’), radio listeners come in all shapes and sizes. But when it comes to figuring out how to inspire active participation, there are four basic types of listeners.

In this article, I review the four basic types of listeners and show you how to inspire more active participation. Including:

  • Keys to understanding how listeners use the radio differently.
  • A summary of each of the four types of listener participants.
  • Details on how to cause each to be more active.

How to Inspire Active Participation


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