Programmers commonly tell air personalities to increase their energy. Understandably, they want the station to move quickly and not drag. However, without specific coaching and guidance, personalities naturally inject the wrong things into their presentation. Typically, they speed up, shout, and use a techno music bed. Those things have nothing to do with increasing energy. The key is to add energy to language with an action-oriented, colorful choice of words.
Adjust Word Choice To Add Energy To Language
