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Behind every great air talent is a great producer. As a personality advances through stages in the Personality Success Path, performance and promotion becomes busy. And more complicated. It’s almost impossible to fulfill the potential of a great air talent without help. That’s when advanced producer skills are needed on the team.

Advanced producer skills are far more than collecting show prep and organizing archives of audio. Those skills are important, too, but advanced skills turn air talent into radio stars.

Advanced Producer Skills


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