Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. If listeners aren’t able to follow a segment on the air, it doesn’t matter how entertaining the content is. That’s where break construction comes into play.
Break construction is the radio version of storytelling. Storytelling is a fundamental skill. In fact, it is perhaps the most valuable skill of all successful air personalities.
With proper storytelling techniques, each segment can lead the audience deeper into content, which adds quarter hours, and builds ratings success.
Use this air-check technique to evaluate how effective the show is executing the main ingredients of break construction.
