Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. Every personality’s goal should be to become famous. A celebrity. One of the most important elements of becoming a celebrity is causing listeners to fall in love with you. And they can only do that if your personality has a clear personality brand. The air check character definition meeting formalizes the goal of advancing their brand.
This air check session can be fun, and talent usually loves it because it’s all about them. Be very careful using this tactic, though. Take care to avoid giving the impression that self-absorbed content is a good idea. It’s not. The goal is to show who you are through relatable content.