Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. Whether you take listener phone calls or not, interactive is the name of the game. And you can air check interactivity.
Your show should be approachable, reachable and involved. It should strive to sound welcoming and friendly. When listeners feel they have a stake in the show, they are more than listeners. They’re becoming fans!