Airchecks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment, and creativity just like a great radio show. When you air check promotion, you’re evaluating one of the most important ingredients for building consistent quarter-hour growth.
This article explains how radio programmers can air check promotion and teasing performance. Including:
- Goals for this aircheck technique.
- A complete checklist for critiquing and improving promotion and teasing.
