Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. When you air check promotion, you’re evaluating one of the most important ingredients for building consistent quarter-hour growth.
Promotion and teasing are essential elements for driving repeat tune-in and establishing appointments that bring listeners back to your station and show over and over. If you can just coax one more quarter hour per day and one more day per week, your ratings could literally double. That’s why promotion is so critical.
Reviewing promo performance should be a regular part of the air check process.