Airchecks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment, and creativity just like a great radio show. When you air check promotion, you’re evaluating one of the most important ingredients for building consistent quarter-hour growth.

This article explains how radio programmers can air check promotion and teasing performance. Including:

  • Goals for this aircheck technique.
  • A complete checklist for critiquing and improving promotion and teasing.

Air Check Promotion

______________________________

This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In