Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. When you air check relatable content, you’re evaluating how the show connects with listeners on an emotional level.
Relatable and relevant are often used as if they mean the same thing, but they don’t. The difference is profound. Relevant refers to the topics listeners care about. There’s an air check theme for that.
Relating is connecting with your listeners to make them care. It’s the ability to cause your audience have a personal, emotional reaction to your material. It means injecting your personality into the content so it comes alive.
A relatable personality can turn a boring topic into compelling entertainment.