Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. Many times, shows are vulnerable because the audience hears the show differently than we do. This air check theme focuses on the show essence, which is the underlying strength of every radio brand.

Evaluating the essence of a show is a technique that helps personalities stay grounded so they can perform with the conscience of the listener.

This technique is quite different, doesn’t take long and it can be fun. It will also drive you crazy, in a good way. You’ll find yourself in practical discussions that have many possible solutions.

How To Air Check Show Essence