Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. When you air check show prep, evaluate if the show that is planned is making it on the air.
When you think about air checks, you probably don’t think of show prep. It’s natural to think of it as separate elements. But it’s important to monitor the process of how your show is created.
Perhaps the easiest way to improve on-air performance is to improve those techniques used to prepare the show.
Most radio shows are either over-prepared or under-prepared. Some spend hours rehearsing breaks, then come off as stiff and scripted. Others tend to jot down some ideas, then wing it, hoping for a spontaneous and natural approach. They sound like they don’t know what they’re doing.
At the end of the day, what works for some won’t work for others. Great shows will find a show prep system that works for them, then execute it with passion, focus and discipline.
In Air Check Theme #2, turn your attention to evaluating the difference between planning and sound How it looks on paper vs. how it comes out of the speakers.