Air checks are usually tedious. Everyone dreads them because they’re ordinarily a most unpleasant experience. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. That’s why we have this useful library of air check themes for programmers and managers to use when working with talent. At the heart of the air check strategy is to air check the basics.
Most personalities can perform the basic format elements in their sleep. Often, many shows sound like they are sleepwalking through the basics. As a result, most shows fail to capture listener attention because they are simply going through the motions on some of the most fundamental elements of their show.
Yet, these things are important building blocks for your audience. It’s not redundant to listeners.