What is more important for a radio personality: Great content or great hooks? The answer seems obvious, but it’s not. The key to a great segment is starting with a strong hook. Otherwise, listeners aren’t paying attention when you get to the good stuff. In the It’s All About The Hook seminar, you’ll learn how to get talk segments off to a fast start to grab and hold a listener’s attention.
Guide To Programming News Stories
Programming information elements is not difficult, but it does takes time and attention. This article contains guidelines on how to make each update exciting, fresh...
