Listeners constantly form opinions and make decisions on whether or not it’s worthwhile to stay tuned. They often switch stations after stopping for just a few seconds. This creates a unique challenge for radio personalities. Every break is the first break of the day for a percentage of listeners. That means all breaks are important. But are all breaks equal? Spoiler alert: They’re not.

This article is about the importance of talk breaks and how to prioritize the most valuable opportunities. Including:

  • All breaks are important.
  • How to make all the “horses jump”.
  • Tips to determine which breaks are less valuable.
  • How to find data that leads to important programming adjustments.

All Breaks Are Important