Listeners constantly form opinions and make decisions on whether or not it’s worthwhile to stay tuned. They often switch stations after stopping for just a few seconds. This creates a unique challenge for radio personalities. Every break is the first break of the day for a percentage of listeners. That means all breaks are important. But are all breaks equal? Spoiler alert: They’re not.

This article is about the importance of talk breaks and how to prioritize the most valuable opportunities. Including:

  • All breaks are important.
  • How to make all the “horses jump”.
  • Tips to determine which breaks are less valuable.
  • How to find data that leads to important programming adjustments.

All Breaks Are Important


Subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In