Every year, more and more stations flip to all Christmas music. And they do it earlier and earlier. In many markets, multiple stations battle to win the position as the All-Christmas station. It seems like a great idea. This has significant implications for every station.

This article explores the pros and cons of playing all Christmas music. Including: 

  • The impact on increasing cume audience.
  • How Christmas programming affects P1 listening. 
  • Why stations should NOT go All-Christmas.
  • The post-Christmas impact.
  • Marketing and promotion considerations.
  • Using Christmas music as part of a format flip.

Should You Play All-Christmas Music?


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