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Download: Halloween Sponsor Package Template (PowerPoint)
Stop pitching Halloween with a spot schedule. This two-slide PowerPoint template turns your Halloween programming into a sponsor package that…
Christmas Programming Unwrapped: Radio’s Field Guide To The Holidays (eBook)
Christmas is the biggest listening event of the year, and the most misunderstood. Some stations post the best ratings in…
Selling 13 Days of Halloween: Segment Sponsorships and a Four-Week Sales Plan
If they sell it at all, most stations sell Halloween as a schedule: a few weeks of spots for the…
Programming Rules That Make No Sense (And What To Do Instead)
Program directors love programming rules. Rules are tidy. Rules fit on a single sheet of paper taped to the studio…
13 Days of Halloween: The Complete Countdown Plan For Your Show
13 Days of Halloween turns the spookiest holiday of the year into a promotable, appointment-driven countdown for your show. Instead…
From Picker to Plan: How To Plan Your Halloween Season in One Meeting
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From Deep Dive to 30-Day Action Plan: Turning Airchecks Into Change
So you ran the Deep Dive Aircheck. Nice. Three full hours. Everybody participated, reviewed the results, discussed, and now you’re…
Halloween Imaging Copy: How To Dress the Station Without Sounding Cheesy (Unless Cheesy Is the Point)
“It’s a SPOOK-tacular, FANG-tastic, BOO-tiful Halloween on Z-104!” Three puns. One sentence. Zero listeners who didn’t just reach for the…
Download: The Halloween Feature Picker
It’s October 3rd. The morning show meeting starts in ten minutes. Somebody says, “We should do something for Halloween,” and…
The Halloween Sponsor Package: Bundle Your Best Halloween Programming Into One Sellable Sponsorship
Every October, a sales rep walks into a costume shop with a rate card, a stack of spot schedules, and…
Halloween Programming: Why It Matters, What It Offers, and When To Start
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Halloween Costumes Are Content: How Your Show Should Dress Up
Americans will spend more than $4.4 billion on Halloween costumes this year, according to the National Retail Federation. That includes…
Dress Up Your Station: Halloween Imaging, Production, and Halloween Editions
Halloween is a costume party. Everyone shows up dressed as something else for a few weeks, and the fun is…
The Halloween Programming Calendar: A Week-By-Week Plan From August To November
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Halloween For Families: How Family-Focused Stations Can Own the Service Side of Halloween
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The Scare Dial Workshop: Find Your Spot Between Fun Size and Full Fright
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Download: The Scare Dial Scorecard (Interactive Excel Quiz)
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Download: Trunk-or-Treat Sponsorship Template (PowerPoint)
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Download: Radio Show Tagline Survey
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