It happens all the time. A listener wants a copy of a segment from two weeks ago. Or a client asks for that break when you mentioned their business but they can’t remember when it was on. And it’s always nice to be able to search for (and find) all the breaks you’ve done on a specific topic. But how can a show manage all that audio? It’s doable, and it’s worthwhile. You just need a system in place to manage and archive content.
The most practical reason for archiving everything on the show is recycling. This is a key best practice of winning radio shows,
