The difference between great and good radio stations is art, not science. Of course, all great stations have a solid foundation. That’s science. The art of music scheduling is often overlooked as broadcasters place more emphasis on the mechanics. But have you heard stations that sound magical? They may play the same music as dozens of other stations, but those songs sound different on a special station. That’s art.
The best music scheduling artists know how to manage their music software to get a sound that can’t be duplicated. That’s the art of music scheduling.
