Details matter. Many small things add up to a big impact. Each individual small thing may not even be noticed by itself, but add them together and small things mean a lot. And often, it’s the small things that allow ordinary stations to become special. Paying attention to detail can be the difference between being ordinary and special.
This article explains why attention to detail is critically important. Including:
- How an extra 10% effort can be the difference between success and failure.
- The station that makes every national contest sound local.
- A 10-minute marketing task that has a profound impact.
- Things you can do every day that will make your brand special.