Radio programmers often fall victim to projecting their own behavior on the audience. Nobody listens to your radio station more than the PD. That’s why it’s so easy to grow tired of popular programming elements (songs, features, contests, etc.) before listeners even know it’s on the air. That’s why understanding audience turnover is so important.

This article explains the audience turnover terms used by radio ratings companies. including:

  • What audience turnover is.
  • How to calculate your station’s turnover.
  • Why this is such an important aspect of programming success.
  • How to apply the calculations to your station.

Understanding Audience Turnover