Benchmark: Ideas to End Phone Calls
Benchmarks are a great way to allow listeners to get to know radio personalities and show off character traits. The best are embedded into the fabric of a radio show, and involving listeners is...
Feature: Dirty Little Secrets
Confessions and Secrets are popular features that can be adapted for most formats, regardless of the targeted audience. Some shows do it via text with a segment like Text The Truth. They're often used...
Feature: Unpopular Opinions / Hot Takes
Here's a good weekly segment that works best for male-targeted stations but can be adapted for virtually any format. Unpopular Opinions are edgy comments you want to make but aren't courageous enough to do...
Feature: Say Something Nice
The world is filled with negativity. Every comment triggers anger, vitriol, and trolls. Flip the script with the feature Say Something Nice Day. The concept works for edgy shows (a tongue-in-cheek approach) or shows...
Promotion: Back To School Clear The Wishlist
Budget cuts have caused many teachers to pay for their supplies for the classroom, and even teachers in areas that still have a healthy budget always have ideas for more supplies than they can...
Air Check Bad Habits
Some airchecks are tedious and time-consuming. This is one of them, but a session to air-check bad habits is a powerful technique that every show could use on occasion because every show has crutches...
Original Content Using The TESOP Method
Everyone has access to the same content every day. Topics are ordinary and common, so how can content stand out from the competition and reflect your unique character brand? Try the TESOP method for...
Forget Original Content: Focus on Unique Performance
Everyone is focused on creating original content that has never been done before. It's natural to assume that the silver bullet is identifying the perfect topics that nobody else is doing. Good luck with...
Catchphrases To Steal
Pay attention and you'll find catchphrases embedded into many well-known and successful entertainment brands. Many celebrities have built a reputation around a phrase they've made popular, and radio shows are no exception. The problem...
Proven Strategies For Better Morning Show Promos
It's time radio programmers and personalities take advantage of existing free resources and implement proven strategies for better morning show promos. Did you know that a significant percentage of your radio station's post-morning show...