Saturday, November 17, 2018

Promotion: Epic 48 Fantasy Contest

You may have heard about Z90/San Diego’s incredible promotion called Epic 48, which turned out to be the first of a series of campaigns. Each is an amazing radio promotion on it's own, but the...

Feature: Time Machine

Any format can perform this feature, but it fits best on a station that plays more library material, or has older listeners who like to get nostalgic. Time Machine is exactly what it sounds...

Benchmark: Chuck Norris Traffic

Benchmarks are things you become known for. They can be strategic, tactical, or even kind of silly. In fact, the silly ones can often be the most memorable. Benchmarks come from just about anywhere,...

Promotion: Bank It Or Burn It

A brand has to either be exceptional, or do something exceptional. The goal is to be noticed. The Bank It or Burn It promotion generated more talk than anyone could have expected. This promotion comes...

Feature: Our Tune, Our Song

Many stations run a music feature designed to expand the perception for a deeper library than they really play. By creating an excuse to break format, listeners hear songs they haven't heard on the...

The Art of the Tease is Seduction

The primary goal of a radio tease is to set an appointment or build anticipation for a future event. Some teases have the right words, but sound more like a commercial. The art of a great...

Story Killers: Dead Ends and Detours

Dead ends and detours are horribly frustrating things on a road trip. But they're even more destructive on radio shows. On the air, both are equally dangerous on the air. When traveling, two unforeseen things...

Feature: Confess Your Crush

Confess Your Crush is a strong relationship feature with a more positive spin than a contentious feature like Second Date Update or War Of the Roses. Yet, if executed properly, it can deliver the same...

Here’s How to Tell Stories with Emotion

You know the difference between a good storyteller and a great one? Great storytellers have the ability to tell stories with emotion. Melissa Etheridge is one of those great storytellers. Several rock stars have become radio...

Guide To Getting and Using Amazing Celebrity and Listener Testimonials

I’ll start by saying I LOVE listener testimonials as part of station imaging, and celebrity testimonials are also effective on the air. Nothing sells a radio brand better than a sincere, well produced story...

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