Sunday, September 15, 2019

How To Capture The Moment In A Personal Way

One of the hardest things for air personalities is finding a way to be personal, relatable and relevant with a unique angle when talking about a topic that literally everyone is talking about. When...

Feature: Prank Each Other

Listeners love pranks. Especially when they're not the victim! Part of the appeal is the feeling of being an"insider" on a joke. So have your show prank each other. It can be highly addictive. Some...

Show Prep: Storyboard a break to Tell a Story in Two Minutes

In almost every workshop on storytelling someone claims there's no way they can practice the storytelling basics because their time is too limited. What? Are you kidding? You don't have enough time to tell...

Feature: Loser Line

The Loser Line is a classic bit that has been around for many years, but has made a strong comeback recently. This is best for stations targeting women, and usually is most effective for...

Radio Show Imaging That Spotlights Character

Program directors are usually pretty good about creating imaging and production pieces for the station. But how about personality imaging inside a radio show? Whether it's a simple personality positioning campaign or a series...

Feature: Good News

One of the reasons listeners tune in to radio is to escape from everyday life and hear something that makes them feel good. So a Good News feature makes sense. Why does it work? You...

School Shout Outs Are a Great Way To Localize

At the beginning and end of each school year, radio stations look for ways to connect with kids and parents on these important events. But why start and stop just at the beginning and...

Feature: Grown Ups Read Things They Wrote As Kids

Grown Ups Read Things They Wrote as Kids originated on CBC/Canada. And it's terrific content for the right show. This is a better fit for stations targeting adults, and shows that want to be...

Promotion: Give Back

What do you do to offset an image for being an outrageous, edgy morning show? With a heartfelt, sensitive and emotional promotional campaign. Give Back is one of the ways Kiss 106/Sydney's top rated...

Case Study: How Brooke and Jubal Built a Franchise on Prank Calls

Brooke & Jubal are a syndicated show originating on Movin' 92.5 in Seattle. They offer an excellent show, for many reasons, but at the heart of their success is the way they execute prank...

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