Thursday, February 20, 2020

Get More Response: Leave Something Out

eAre you having trouble getting listener response? Creating drama? Building intrigue? There's no question that listener phone calls aren't what they once were. It's harder than ever to inspire a listener to all. But...

Feature: Second Date Update

Second Date Update is one of the strongest relationship features you can put on your show. It makes a great content container to tell a story, and can become your One Thing feature that you...

Your Morning Show Should Start Earlier Than It Is

Traditionally, radio morning shows start at 6 and end at 10. Why? Because that's what time the ratings services have chosen to define a "morning" show. But consumer behavior changes. And as it does,...

Feature: Would You Rather

Would You Rather is a great game to play at parties, or at dinner, etc. and it's a lot of fun on the air. You’re probably familiar with the concept, where two options are presented...

The Winning Structure To Perform a Relationship Feature

Listeners love eavesdropping on other people's problems. It's an escape for them, and it's a great way to get stories on the air. That's why relationship features like War of the Roses and Second Date Update are...

Feature: Missed Connections

Missed Connections is a feature used by many stations. Shows love it because there's  never-ending supply of content. Some shows perform it every day. Some once a week, and others bring it out on...

How to Structure a Relationship Feature

Listeners love eavesdropping on other people's problems. It's an escape for them, and it's a great way to get stories on the air. That's why relationship features like War of the Roses and Second Date Update are...

Promotion: Win a Wife

If you're a rock station, or appeal to men, and have an image for cutting edge promotion, Win a Wife can work for you. But be forewarned: this promotion will generate attention, both positive and...

Feature: The Topic Train

Climb on board, but be careful and be forewarned—The Topic Train is not for everyone! Elvis Duran does a great job wit hit, but It takes unique skills to make it work. The Topic Train deliberately...

How a Personal Story Turned this Personality into a Hero

A well-told personal story can be the most powerful element on the air. And if the story is personal, powerful and emotional, it can be much more. This is an example of how a...

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Feature: Men are Scum

Men are Scum can be a great weekly relationship feature, especially if you target women. Well, actually, only if you target women! Stations targeting men...