Monday, December 6, 2021

Programming: The Santa Claus Show

It's one thing to add Christmas music to holiday programming. And it's fine to launch a holiday-themed promotion. But everyone else is doing that. But here's a way to stand out. How about Santa...

When To Break For Commercials

Radio stations need to re-evaluate their programming clocks. But more than that, programmers and personalities need to learn how to earn extra quarter hours by learning when to break for commercials. This article explains how...

Entertainment News All Day? Yes, Please!

How often should Entertainment News be on a radio station? Once a day? Once an hour? Three times an hour? Just in the morning? Or in both drive times? Or how about not at...

Million Dollar Mix

Contests asking listeners to guess the mystery song have been featured on radio stations for decades. Games like Name That Tune and One Song, One Second, One Thousand Dollars are very popular. But this...

Feature: Dad Jokes

Dad Jokes can be hilarious, especially if the concept is assigned to a character trait for a personality on the show. It's an easy and fun way to add character definition and insert a...

Promotion: Pay It Forward Penguin

What happens when an interactive campaign meets fun? The Pay It Forward Penguin, of course. This article explains how to conduct an attention-getting interactive campaign called Pay It Forward Penguin. Including: Explaining the concept. Options...

5 Fast, Easy Ways to Improve Interview Skills

Some personalities are naturally good interviewers. Others are horrible, and no matter how much they work at it, they just don't seem to get it right. But everyone can improve their interview skills. This article...

April Fools Day: Use This Music Prank!

There's nothing like a great prank for April Fools Day. But a music prank that highlights the programming and personality position of the station, it's amazing! This article explains how to execute a fun music...

Personalities Should Have A Separate Social Media Presence

It seems that radio station management and air personalities are in a constant war over social media. Stations want to maximize the reach popular radio personalities can bring to brands. Yet air talent should...

This Simple Adjustment Makes External Hooks

What's the difference between a talk segment that fails and one that succeeds? We know from research that breaks must gain attention quickly to have a chance at holding interest. That's the 7-second challenge....

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Scared Straight By Santa

This is a classic segment that works for many shows and formats. Scared Straight By Santa invites listeners to call (or apply online) with...
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