Thursday, June 24, 2021

April Fools Day: Use This Music Prank!

There's nothing like a great prank for April Fools Day. But a music prank that highlights the programming and personality position of the station, it's amazing! This article explains how to execute a fun music...

Personalities Should Have A Separate Social Media Presence

It seems that radio station management and air personalities are in a constant war over social media. Stations want to maximize the reach popular radio personalities can bring to brands. Yet air talent should...

This Simple Adjustment Makes External Hooks

What's the difference between a break that fails and one that succeeds? We know from research that breaks must gain attention quickly to have a chance at holding interest. That's the 7-second challenge. Yet...

Weekly Feature: My Life Sucks

Here's a good weekly segment that works best for male-targeted stations but can be adapted. My Life Sucks is an adaptation of the popular online thread: FML. This article explains how to execute this feature....

Key To The Tease: Tease Content, Not Features

We all love getting gifts. It's exciting to open a beautifully wrapped present to find something wonderful inside. The packaging is an important part of the gifting process. But we don't really want the...

Types of Teases: Make Teasing Fun Again With The Game Tease

Games are popular. More popular than ever. They're everywhere. People love them because games are fun. So let's make teasing fun again with the game tease. This article explains how to inject new life into...

How to Improve Energy On the AIr

Program directors often confuse air talent by asking for things they don't really want. And the results can become a big problem. We often provide instruction without regard to how that information is heard...

Key To The Tease: When To Tease

Many years ago, after the authorities finally caught up with notorious criminal Willie Sutton, they asked him why he robbed banks. His simple reply was, "Because that's where they keep the money." It's a...

Feature: Million Dollar Dilemma

The Million Dollar Dilemma can lead to phone calls from listeners and generate a conversation that helps with character definition. It's an updated version of Would You Rather, with an interesting twist of adding...

Types of Teases: The 80 – 20 Tease

Effective promotion on the air is a combination of art and science. The goal is to deliver more listening occasions, increase TSL, and build more interest in the content. The 80 - 20 tease...

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