Sunday, March 24, 2019

Game: The End Game

This music-oriented feature is easy to play. The End Game engages listeners to play along with the contestant on the air. It works well for a solo show or a team show. You're probably familiar...

Entertainment News All Day? Yes, Please!

How often should Entertainment News be on a radio station? Once a day? Once an hour? Three times an hour? Just in morning? Or in both drive times? Or how about not at all?...

Prank Calls: Prank the Host

Prank calls work for some shows, but are out of character for others. If it doesn't fit your nature, you could make one of your cast members the victim with Prank The Host. For Kidd...

Do You Win The Moment When it Matters?

Win the moment. Is there any better advice for a radio show? Personalities that are able to relate to how the audience is feeling at any given time create emotional connections that can't be broken....

Disguise Your Promo With A Content Tease

If listeners hear a promotion coming, the tease isn't clever enough. It hasn't been prepared properly. Teases aren't just promotion. And teases are more than commercials for upcoming content. They're actually content themselves. That's...

Promotion: The Love Ball

This idea is ideal for stations wishing to deepen their community roots. the idea is so simple, you'll wonder how it could possibly have an impact. But it does. The Love Ball is a winning...

How To Tell A Good Complaint From a Bad One

It seemed like a never-ending battle with the audience. Our morning show was the legendary Jeff & Jer, who were pretty good at what they did as evidenced by their induction into the Radio...

Guide to Making Great Prank Calls

Prank calls are a winner on many radio shows…if they’re good. The problem is they’re hard to do and even more difficult to keep creating new ideas that are consistently funny. Great radio shows like Elvis Duran...

Feature: Not My Finest Moment

Is there a situation that you look back at and are really embarrassed by your behavior? That's Not My Finest Moment. It can be a small thing (make it into something big) or a...

Game: Pop Quiz

Pop Quiz is a daily game that could become the most popular feature on your station. It's addicting, and a great play-along game for listeners in cars. Contest players answer several questions correctly from current pop...

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Attract Today’s Radio Listeners: Be Authentic

Radio has some problems. But you already know that. Today's adults (millennials) didn't grow up listening to the radio or reading newspapers. Their television...