Sunday, July 5, 2020

A Classic Example Of An Amazing Story Arc

Great on-air storytellers have a plan. They brainstorm, prepare and think about how a storyline will be developed. And they execute with precision, loading it with the right details as they build momentum toward...

7 Keys To Cause Marketing Success

When radio stations truly adopt a cause, miracles can happen. Cause marketing is one of the best ways to grow roots in communities while building layers of endearing qualities into air personality brands. There are endless...

Benchmark: Ideas to End Phone Calls

Benchmarks are a great way to allow listeners to get to know radio personalities and show off character traits. The best are embedded into the fabric of a radio show, and involving listeners is...

Feature: Throwback Thursday

Throwback Thursday is part of pop culture and can be a great way to highlight library songs on your station or show. It may feel like you're just taking advantage of the low-hanging fruit,...

How To Master The Transition Tease

Teases serve a variety of functions for air personalities. There are several types of teases, and each has a place for most personalities. One of the most useful benefits of a great teasing strategy...

Guide to Making Great Prank Calls

Prank calls are a winner on many radio shows…if they’re good. The problem is they’re hard to do and even more difficult to keep creating new ideas that are consistently funny. Great radio shows like Elvis Duran...

General Prank Ideas For April Fools Day

A good prank can help most shows and stations if performed well and within character brand expectations for the personalities. Sometimes it helps to have some thought starters, so here are a few general...

Feature: Grown Ups Read Things They Wrote As Kids

Grown Ups Read Things They Wrote as Kids originated on CBC/Canada. And it's terrific content for the right show. This is a better fit for stations targeting adults, and shows that want to be...

Feature: Second Date Update

Second Date Update is one of the strongest relationship features you can put on your show. It makes a great content container to tell a story, and can become your One Thing feature that you...

How To Hijack the Topic

Many personalities talk about the right things, but don't get credit because they fail to insert their personality in topics to become part of the story. This is the only way to get credit for...

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