Sunday, July 21, 2019

Feature: War of the Roses

War of the Roses is one of the best relationship features of all time. It's been around awhile, and the name of the feature (taken from the movie of the same name) is a...

Stunt: The Extreme Challenge

Kyle & Jackie O. are a terrific morning show on KISS 106.5 in Australia. They entertain in every break and create talk, and one of the ways they do it is through a series...

How To Capture The Moment In A Personal Way

One of the hardest things for air personalities is finding a way to be personal, relatable and relevant with a unique angle when talking about a topic that literally everyone is talking about. When...

Prank Call: Butterball Turkey Hotline

A good prank call is one of the best ways for personalities to showcase a sense of humor on the show. Shows that are good at it just need the right idea. The best ideas...

April Fool’s Day: Pranks With Public Institutions

Radio shows have always pushed the limits with public institutions a bit around April Fool's Day. Do it right, and you can even get public officials involved in the bit. For an example, check out...

How To Attract and Lead a Community of Fans By Being the Underdog

Many of you are too young to remember the classic cartoon Underdog. Check it out sometime. Yeah, a little cheesy, but awesome. And some good lessons for radio performers. Underdog was the scrappy hero, always...

7 Ways to Power Breaks by Izeing Personality

One of the basic pillars of performance is relating to an audience on their terms. It's a sort of audio handshake that adds warmth and depth to every break. I call it izeing personality. There...

Feature: Text The Truth

Text The Truth is a simple, short feature that's great for solo shows, or multi-personality casts. It's highly effective, but some shows are reluctant to do it because it's so easy to do. They think...

Feature: Fake News/Fake Headline

Truth is often stranger than fiction! That's what the feature Fake News/Fake Headline is all about. In a time when every media company (newspapers, magazines, websites, etc) competes for attention with more and more outrageous headlines,...

The Complete Guide to Screening Phone Calls

Call screening is an art. I know you don't think of it that way, but it is. It's so much more than just a warm body to answer the phone and transfer them to the air....

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Feature: Facebook or Therapist?

Facebook or therapist is a good game to use once in awhile. Listeners catch on quickly and it can be interactive, or just played between...