Wednesday, August 17, 2022

Raise the Stakes by Paying off A Bet

The more a radio show can add drama, suspense, or expectation to a segment or campaign, the better. When listeners become invested in the outcome, attention and time spent listening results. There are many...

Anatomy Of A Personal Story

There's nothing like a great personal story to hold a listener's attention and endear air talent to an audience. Stores are character-defining moments of unique content that nobody else can replicate. But prepping and...

Game: What’s Your Name

This game can work for any show on any format or station. What's Your Name is a guessing game that challenges contestants to guess the celebrity voice played in audio. This article explains how to...

Toddler or Tipsy

Toddler or Tipsy is a fun segment for the right show. It relies on collecting audio contributed by the audience, which can be a challenge, but it's a good once-in-a-while feature. This article is about...

The 7 Second Challenge

7 seconds go by quickly. But that's exactly how much time personalities have to keep the listener's attention when launching a talk break or changing a topic. The 7 Second Challenge is a real...

The Inverted Funnel: Anatomy of a Radio Break

What's the most effective process for converting ideas into entertainment nobody else can perform? And what methods are best for turning content into stories listeners can relate to? There are three that we recommend...

Benchmark: Dice Decides

When there is a controversy, disagreement, bet, phone topic, or anything that involves more than one possible solution, Dice Decides can be the tie-breaker. In fact, dice can be a great tool for several...

Promotion: The Bucket List

Make a listener's dream come true, and they'll never forget it. It's a powerful emotional tool and can be managed in many variations. The Bucket List is all about creating this emotion. In this article,...

Types of Teases: How To Master The Transition Tease

Teases serve a variety of functions for air personalities. There are several types of teases, and each has a place. Some shows will excel at some types of teasing and struggle with others. But...

How To Be Vulnerable When Tragedy Strikes

It’s impossible to know when an opportunity to connect with listeners Emotionally will present itself. Being personal on the air by connecting through personal storytelling requires personalities to be both vulnerable and personal. And when...

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Types Of Teases: The Multiple-Choice Tease

Multiple choice was always my preference for tests in school. It gives everyone a fighting chance! What a relief to have no idea of...
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