Sunday, December 4, 2022

Major Promotion: Christmas Wish

Christmas Wish is a popular promotion, but not all of these campaigns are successful. This promotion requires a lot of coordination. Do it well and it can be a franchise that grows year after...

Feature: We Need A Little Christmas

Here's a great idea for shows that are not playing All-Christmas music or aren't able to execute a major promotion like this, but want to reflect the mood and feeling of the holidays. We...

How To Create Better Holiday Programming

The year is winding down and the staff is counting the days until the Holiday break. The rating period is ending and it's time to relax with family and friends. Now finish strong. Great...

Major Promotion: Cash For Christmas

Tug at the heart and listeners will never forget the story. Add Cash for Christmas and you have the potential of a powerful, memorable on-air contest with an emotional appeal. This article explains how to...

Benchmark: See Our Complaint Department

Every show gets complaints. At least, they should get complaints. The key question is how to deal with them. The Complaint Department turns a perceived negative and turns into entertainment that adds to a...

Scared Straight By Santa

This is a classic segment that works for many shows and formats. Scared Straight By Santa invites listeners to call (or apply online) with stories about kids who are driving them crazy right now...

Stunt: Great Christmas Idea For Your Show

Austrian radio host Joe Kohlhofer began his morning drive-time show by locking the door to the studio and taking over his station's format. The stunt kicked off the holiday season and got a lot...

Heartfelt Reactions to Tragedy Through Promotion

In difficult times, heartfelt reactions to tragedy can set personalities apart from anything else on the dial. In fact, it separates personality brands from any other medium. While everyone is talking about what happened,...

Feature: The Panic Button

The Panic Button is a great way to showcase listener stories on a personality-based show. Use this content container to showcase dilemmas and situations on a regular (daily, weekly) or once-in-a-while basis. This article explains...

12 Trees of Christmas

12 Trees of Christmas is an inexpensive and fun Christmas promotion that can expand and grow over time. It is similar to the Christmas Wish promotion but is easier to execute. And it's a...

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