How to Develop a Local Character
Every radio show has, a some point, wanted to say something about a topic that they absolutely know would be wrong for their personality brand. And nearly every show has wished they had another...
3 Examples of How To Create Promos That Connect to Emotions
The late Nick Michaels was a master of station branding. His promos were brilliant, from music positioning pieces that caused listeners to truly feel the vibe of the station to deeply emotional, pointed content....
Feature: Text The Truth
Text The Truth is a simple, short feature that's great for solo shows, or multi-personality casts. It's highly effective, but some shows are reluctant to do it because it's so easy to do. They think...
Promotion: Wishes Come True
This can become as much of it's own brand as the station itself. Become known as the place where wishes, needs and fantasies become reality. If you can be the station where wishes come...
Prank Calls: Talk To (Celebrity)
Talk To is a type of prank call that subjects an unknowing "victim" to talk to recordings of a famous person. It was popular when sound boards started popping up online, but you can still use...
Feature: Good News
One of the reasons listeners tune in to radio is to escape from everyday life and hear something that makes them feel good. So a Good News feature makes sense.
Why does it work? Check...
Promotion: The Fugitive
One of the greatest promotions for building word of mouth and adding a story to your radio station, "The Fugitive" has been launched under several titles and with various methods of execution.
It can expand...
Feature: Throwback Thursday
Throwback Thursday is part of pop culture and can be a great way to highlight library songs on your station or show. It may feel like you're just taking advantage of the low-hanging fruit,...
Feature: Prank Each Other
Listeners love pranks. Especially when they're not the victim! Part of the appeal is the feeling of being an"insider" on a joke. So have your show prank each other. It can be highly addictive.
Some...
Feature: Grown Ups Read Things They Wrote As Kids
Grown Ups Read Things They Wrote as Kids originated on CBC/Canada. And it's terrific content for the right show. This is a better fit...
