Thursday, April 15, 2021

Key To The Tease: Tease Content, Not Features

We all love getting gifts. It's exciting to open a beautifully wrapped present to find something wonderful inside. The packaging is an important part of the gifting process. But we don't really want the...

Types of Teases: Make Teasing Fun Again With The Game Tease

Games are popular. More popular than ever. They're everywhere. People love them because games are fun. So let's make teasing fun again with the game tease. This article explains how to inject new life into...

How to Improve Energy On the AIr

Program directors often confuse air talent by asking for things they don't really want. And the results can become a big problem. We often provide instruction without regard to how that information is heard...

Key To The Tease: When To Tease

Many years ago, after the authorities finally caught up with notorious criminal Willie Sutton, they asked him why he robbed banks. His simple reply was, "Because that's where they keep the money." It's a...

Feature: Million Dollar Dilemma

The Million Dollar Dilemma can lead to phone calls from listeners and generate a conversation that helps with character definition. It's an updated version of Would You Rather, with an interesting twist of adding...

Types of Teases: The 80 – 20 Tease

Effective promotion on the air is a combination of art and science. The goal is to deliver more listening occasions, increase TSL, and build more interest in the content. The 80 - 20 tease...

12 Trees of Christmas

12 Trees of Christmas is an inexpensive and fun Christmas promotion that can expand and grow over time. It is similar to the Christmas Wish promotion but is easier to execute. And it's a...

The Art of the Tease is Seduction

The primary goal of a radio tease is to set an appointment or build anticipation for a future event. In other words, go get more Time Spent Listening. Some tease copy sounds like a...

Types Of Teases: The Multiple-Choice Tease

Multiple choice was always my preference for tests in school. It gives everyone a fighting chance! What a relief to have no idea of an answer, but guessed "C"? And when it was right,...

School Shout Outs Are a Great Way To Localize

At the beginning and end of each school year, radio stations look for ways to connect with kids and parents. But why isolate it to just the beginning and end of the year? School...

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