Audio Examples

Some airchecks are tedious and time-consuming. This is one of them, but a session to air-check bad habits is a powerful technique that every show could use on occasion because every show has crutches...

Everyone has access to the same content every day. Topics are ordinary and common, so how can content stand out from the competition and reflect your unique character brand? Try the TESOP method for...

Everyone is focused on creating original content that has never been done before. It's natural to assume that the silver bullet is identifying the perfect topics that nobody else is doing. Good luck with...

Pay attention and you'll find catchphrases embedded into many well-known and successful entertainment brands. Many celebrities have built a reputation around a phrase they've made popular, and radio shows are no exception. The problem...

It's time radio programmers and personalities take advantage of existing free resources and implement proven strategies for better morning show promos. Did you know that a significant percentage of your radio station's post-morning show...

Airchecks are usually tedious, and slightly more fun than dental surgery. But they don’t have to be. It takes time, commitment, and creativity to improve on-air performance through airchecks. And it is a grind....

Most personality shows are not sources of information for the audience, at least when it comes to an Entertainment Report. Those who care about the stories probably already know and those that don't will...

Banter, that elusive art of engaging in conversation, can make or break a radio show. To truly harness its power, radio personalities need to strike a balance between revealing character and avoiding self-absorption. Let's...

The 30-Second Song Challenge is an extension of the One Song One Second game with some of the best aspects of The $1,000 Minute game. The result is a compelling personality-oriented daily game that...

High Low is a great radio promotion that has been around for decades and has proven to be a winner every time it's played. It holds up well as a one-time campaign or a...