The Inverted Funnel: Anatomy of a Radio Break
What's your process for getting ideas on the air? And what methods are in place for collecting show content and converting it to stories listeners can relate to? Here's a structure that may work....
Storytelling Reveals Character Traits
The art of telling stories is a fundamental tool for communicators. Stories have the power to hold audiences, create viral spread and yield other positive benefits. But one of the most valuable products of...
The Art of the Tease is Seduction
The primary goal of a radio tease is to set an appointment or build anticipation for a future event. Some teases have the right words, but sound more like a commercial. The art of a great...
Benchmarks: Programming a Radio Show’s Last Break
It's the end of your workday. The show is winding down. It's quittin' time! It's off to the golf course. It's time to end the show with that last break of the day.
So what...
The Santa Claus Show
It's one thing to adjust your playlist to include a few Christmas titles. Winning the Christmas programming battle is important, but you're probably doing that, or planning to. And it's fine to launch a holiday-themed...
Feature: Missed Connections
Missed Connections is a feature used by many stations. Shows love it because there's never-ending supply of content. Some shows perform it every day. Some once a week, and others bring it out on...
Feature: Confess Your Crush
Confess Your Crush is a strong relationship feature with a more positive spin than a contentious feature like Second Date Update or War Of the Roses.
Yet, if executed properly, it can deliver the same...
7 Keys To Cause Marketing Success
When radio stations truly adopt a cause, miracles can happen. Cause marketing is one of the best ways to grow roots in communities while building layers of endearing qualities into air personality brands.
There are endless...
Feature: Dad Jokes
Dad Jokes can be hilarious, especially if the concept is assigned to a character trait for a personality on the show. It's an easy and fun way to add character definition and insert a...
Guide to Making Great Prank Calls
Prank calls are a winner on many radio shows…if they’re good. The problem is they’re hard to do and even more difficult to keep creating new ideas that are consistently funny.
Great radio shows like Elvis Duran...
Perspective Is a Key to Effective Storytelling
In a Storytelling workshop, I was asked a question about how often the same story can be told. At first, it seems like a...
