Monday, November 18, 2019

Promotion: Bank It Or Burn It

A brand has to either be exceptional, or do something exceptional. The goal is to be noticed. The Bank It or Burn It promotion generated more talk than anyone could have expected. This promotion comes...

Here’s How To Turn a Feature Topic Into Multi-Break Content

The key to ratings growth is increasing listening occasions and, as a result, raise Time Spent Listening. You know that, right? You also know that branded features are a great tool to...

Feature: Hometown Heroes

Hometown Heroes is a campaign that delivers great stories on the air. And, if you promote it properly, you'll add to your profile in the community. This is a great promotion and works on several levels: The...

Promotion: Been Tipped Over

One of the most powerful ways to grow “roots” in your community is through emotional “from the heart" promotions. Been Tipped Over does this in an unexpected way. In doing so, stations can generate...

Feature: Is Anyone Listening Who…

A lot of stations do the feature: Is Anyone Listening Who..., but it's a classic way to use those oddball human interest stories in the news and solicit interesting listener stories. The features is a...

Feature: What Are You Doing At The Courthouse

What Are You Doing At the Courthouse is a terrific feature. It's similar to the On the Street feature, but with a more precise and confined content container. The concept is so easy to execute,...

Benchmarks: Programming a Radio Show’s Last Break

It's the end of your workday. The show is winding down. It's quittin' time! It's off to the golf course. It's time to end the show with that last break of the day. So what...

Promotion: Give Back

What do you do to offset an image for being an outrageous, edgy morning show? With a heartfelt, sensitive and emotional promotional campaign. Give Back is one of the ways Kiss 106/Sydney's top rated...

7 Keys To Cause Marketing Success

When radio stations truly adopt a cause, miracles can happen. Cause marketing is one of the best ways to grow roots in communities while building layers of endearing qualities into air personality brands. There are endless...

4 Ways to Turn Up the Volume on Your Personality

You hear a lot about cutting through the clutter to actually get an audience to pay attention and hear what you have to say or do. It's a noisy world. To cut through the...

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How to Inject Personality in Show Imaging

Every element on the air should be an opportunity to promote, position and entertain. Everything! It's amazing how small tweaks in building more brand...