Friday, September 18, 2020

Promotion: Give Back

What do you do to offset an image for being an outrageous, edgy morning show? With a heartfelt, sensitive and emotional promotional campaign. Give Back is one of the ways Kiss 106/Sydney's top rated...

How a Personal Story Turned this Personality into a Hero

A well-told personal story can be the most powerful element on the air. And if the story is personal, powerful and emotional, it can be much more. This is an example of how a...

Benchmark: Kid Introduces Radio Show

Warning: Cute Alert Ahead. When an adorable kid opens your show, it can be radio magic. That's especially if you target moms. It can be your own child (best), or a niece or nephew. Either way,...

How To Hijack the Topic

Many personalities talk about the right things, but don't get credit because they fail to insert their personality in topics to become part of the story. This is the only way to get credit for...

Air Check Pay Off

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity to improve on-air performance through air checks. And it...

Feature: Loser Line

The Loser Line is a classic bit that has been around for many years, but has made a strong comeback. This is best for stations targeting women, and usually most effective for those appealing...

General Prank Ideas For April Fools Day

A good prank can help most shows and stations if performed well and within character brand expectations for the personalities. Sometimes it helps to have some thought starters, so here are a few general...

Benchmark: Ideas to End Phone Calls

Benchmarks are a great way to allow listeners to get to know radio personalities and show off character traits. The best are embedded into the fabric of a radio show, and involving listeners is...

Keys to On Air Interview Success

First off, stop calling them interviews. Okay, they are interviews. But interview creates a sort of stigma that conjures all kinds of negative thoughts. When personalities think they're conducting an interview, they seem to...

Feature: The Custom Song

Nearly every city has a musician that is skilled at writing and performing songs quickly. Find them and have them on your show to show off those skills so listeners can create a custom...

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