Tuesday, March 31, 2020

Heartfelt Reactions to Tragedy Through Promotion

In difficult times, heartfelt reactions to tragedy can set personalities apart from anything else on the dial. In fact, it separates personality brands from any other medium. While everyone is talking about what happened,...

How To Hijack the Topic

Many personalities talk about the right things, but don't get credit because they fail to insert their personality in topics to become part of the story. This is the only way to get credit for...

Promotion: Epic 48 Fantasy Contest

You may have heard about Z90/San Diego’s incredible promotion called Epic 48, which turned out to be the first of a series of campaigns. Each is an amazing radio promotion on it's own, but the...

What Has Happened to News Credibility?

In the past, radio stations worked hard to be the station listeners turned to for information. They worked and worked to break stories and become the trusted source. A reputation for news credibility was...

Get More Response: Leave Something Out

eAre you having trouble getting listener response? Creating drama? Building intrigue? There's no question that listener phone calls aren't what they once were. It's harder than ever to inspire a listener to all. But...

Prank Call: Butterball Turkey Hotline

A good prank call is one of the best ways for personalities to showcase a sense of humor on the show. Shows that are good at it just need the right idea. The best ideas...

Promotion: Ordinary Kindness

Ordinary Kindness is a campaign that has potential to become a share-able, talk-able, sustainable and actionable focal point for any radio station. It's best-suited for stations with a strong community connection and those who support traditional...

How To Tease Through Commercials

Pop Quiz (and if you get this wrong, turn in your radio programming card): What is the #1 reason listeners tune out radio stations? Answer: Commercials. No doubt. The spots come on and the...

Feature: Stupid News

When stupid news is the topic, you'll never lack for content! But that doesn't mean you should just put the feature on the air. Whether you call it Stupid News, Florida Man Stories or What...

Feature: The Super Toot

The Super-Toot is a silly, fun and interactive feature that's perfect for Friday mornings or Friday afternoons. Dave Smiley and company came up with this idea and it stands out on the show each...

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Feature: Awards Show Parody

No matter which awards shows are taking place, you can have some fun with it on your show with your own awards show parody....