Audio Examples

Listeners love stories. They are enthusiastically attracted to stories about others if the story is presented with suspense. That's the "S" in my GIFS system of radio show performance. Here’s a fresh relationship Feature...

If you're a rock station, or appeal to men, and have an image for cutting edge promotion, Win a Wife can work for you. But be forewarned: this promotion will generate attention, both positive and...

Dead ends and detours are frustrating on a road trip. But they're even more destructive on radio shows. On the air, both are equally dangerous on the air. In this article, I show you how...

The Last Word works in any format, even talk and sports stations. It's also fun to play with guests and during interviews with celebrities. The feature is an easy, fun game that is really fast-paced. This...

Prank calls work for some shows, but are out of character for others. If it doesn't fit your nature, you could make one of your cast members the victim with Prank The Host. For Kidd...

One of the most overlooked aspects of storytelling is the use of dialogue. Most radio personalities never really consider it. We think of dialogue as the lines spoken in a theatrical performance, movie, book,...

Pop Quiz (and if you get this wrong, turn in your radio programming card): What is the #1 reason listeners tune out radio stations? Answer: Commercials. No doubt. The spots come on and the...

People love to complain, especially about other people. Don't believe that? Check social media feeds. I Can't Take It Anymore is a feature that can fit many formats, from male-targeted stations (rock, sports, news)...

This can become as much of it's own brand as the station itself. Become known as the place where wishes, needs and fantasies become reality. If you can be the station where wishes come...

There are a lot of names for this feature (such as Mind Grind, Nearly Impossible Trivia, The Daily Tease, Brain Drain, etc.). The name is not as important as how the game is played....