Monday, July 16, 2018

The 7 Second Challenge

7 seconds. It goes by fast. And that's exactly how much time personalities have to get listener attention when launching a talk break or changing a topic. I call it the 7 Second Challenge. Because...

How a Compelling Hook Inspires Curiosity

The difference in being ignored on the air and actually being heard is often a small thing. Even the greatest content or story is wasted if the audience has tuned out. And the difference...

Master the 5 Rules for Better Stories

There are as many ways to tell stories as there are story tellers. Style and personality are unique to each performer. Yet, there are constants that transcend the individual. Yet, there are standards that...

How a Personal Story Turned this Personality into a Hero

A well-told personal story can be the most powerful element on the air. And if the story is personal, powerful and emotional, it can be much more. This is an example of how a...

The Three E’s Unlock the Power of Personal Stories

Ah, the power of personal stories. It's one of the most important skills for all personalities, but the power must be unlocked or it can be destructive. Fortunately, radio personalities can study the art...

Modern Family Teaches How to Tell Stories

Don't you love it when great TV shows teach how to be a better radio personality? I hope you saw the "Five Minute" episode of Modern Family.  In it, there's a classic example of how...

Use This Tactic to Get More Reaction: Get It Wrong

As air personalities, we always want to be right. We take pride in it. But maybe we'd be more effective if we occasionally get it wrong. Intentionally. That may sound like a bad idea...

Feature: The Topic Train

Climb on board, but be careful and be forewarned—The Topic Train is not for everyone! Elvis Duran does a great job wit hit, but It takes unique skills to make it work. The Topic Train deliberately...

The Multiple Choice Tease That Plays Like a Game

Multiple choice was always the preference for testing in school. It gives everyone a fighting chance. Remember how excited you were when you had no idea of an answer, but guessed at "C"? And...

The Sneaky Power Of The Horizontal Tease

Most personalities don’t think about promoting tomorrow’s show that much. Most of their attention is spent trying to get listeners to stay tuned in now, or to convince them to come back in the...

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