Wednesday, May 18, 2022

Game: Battle of the Burbs

This is a fun way for radio shows to interact with listeners, play a trivia game, and demonstrate local roots. Battle of the Burbs pits one community against another. This article explains how to play...

4 Tips For News On a Music Station

There's a lot of debate about the role of news on a music station. There are conflicting opinions on whether news in the traditional sense should be on any station at all. But one...

Feature: Crazy Girl Confessions

Confessions are a popular feature on many radio shows because they allow listeners to live vicariously through callers. Confessions and secrets are irresistible and Crazy Girl Confessions makes it even more interesting for the...

Feature: Forgive and Forget

Listeners love stories if the story is presented with suspense. Stories are the "S" in my GIFS system of successful radio show performance. Forgive and Forget is a fresh relationship feature with endless possibilities...

A List of Reasons Not To Use Lists On The Air

A popular tool for online publishers to attract clicks is creating lists. You see them everywhere: The Top 7 Reasons to Dump Your Mate or 14 Ways to Organize Your Life. In this article, I...

Promotion: The Love Ball

This idea is ideal for stations wishing to deepen their community roots. the idea is so simple, you'll wonder how it could possibly have an impact. But it does. The Love Ball is a winning...

Feature: Stupid News

When stupid news is the topic, you'll never lack content! But that doesn't mean the feature should just be slapped on the air and it works. It does take some creativity and preparation. This article...

Feature: Love em Or Leave em

Love em or Leave em is a strong relationship feature, but isn't as popular as some. The difference is that this feature requires an outcome. It creates a serial story that listeners can follow...

Feature: The Last Word

The Last Word works in any format, even talk and sports stations. It's also fun to play with guests and during interviews with celebrities. The feature is an easy, fun game that is really fast-paced. This...

The Inverted Funnel: Anatomy of a Radio Break

What's the most effective process for converting ideas into entertainment nobody else can perform? And what methods are best for turning content into stories listeners can relate to? Here's a structure that may work....

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