Thursday, February 2, 2023

Get More Callers With Fill In The Blank Technique

I love this because it's like a secret weapon for air talent. When good topics get little or no response, the reason could be that listeners simply can't think of anything to say. Turning...

Game: Impossible Trivia

There are a lot of names for this feature (such as Mind Grind, Nearly Impossible Trivia, The Daily Tease, Brain Drain, etc.). The name is not as important as how the game is played....

Your Show Book Of Records

The Book Of Records is a compelling Content Container to hold otherwise disconnected, generic, or random phone topics. It can also be a creative way to add interest to a recurring feature like Is Anyone...

Feature: Throwback Thursday

Throwback Thursday is part of pop culture and can be a great way to highlight library songs on your station or show. It may feel like you're just taking advantage of the low-hanging fruit,...

Feature: The Big Thank You

The Big Thank You is a heart-tugging feature that works for any show that seeks a warm, sensitive personality. It's perfect for growing deeper roots and building a personal bond with the audience. This article...

This Is How Entertainment News Should Sound

There are many ways to present entertainment news on the radio. Each should add a unique personality. But there are basics that should be observed in every segment. And not every station gets it...

Feature: Ask Me Anything

Ask Me Anything is a strong feature that can help build your character for your own cast members.  It could be a theme for having interesting guests on your show. If your show is...

A Unique Way To Give Away Prizes

Contests on the air should be just as much about entertainment as an incentive. If you can attract the highly reactive ratings respondents with the prize and engage non-prize players (listeners) with the content,...

Feature: Good News

One of the reasons listeners tune in to the radio is to escape from everyday life and hear something that makes them feel good. This is particularly true in times of stress. So a...

Benchmarks Are Better Than Features

Ask most broadcasters about benchmarks and they start talking about features. semantics, you say. Splitting hairs, you say. In some ways, perhaps that is correct. But they are not at all the same thing....

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