Monday, November 29, 2021

Feature: Dad Jokes

Dad Jokes can be hilarious, especially if the concept is assigned to a character trait for a personality on the show. It's an easy and fun way to add character definition and insert a...

This Is How Entertainment News Should Sound

There are many ways to present entertainment news on the radio. Each should add a unique personality. But there are basics that should be observed in every segment. And not every station gets it...

Feature: The Big Thank You

The Big Thank You is a heart-tugging feature that works for any show that seeks a warm, sensitive personality. It's perfect for growing deeper roots and building a personal bond with the audience. This article...

Benchmark Examples To Borrow and Steal

Pay attention and you'll find benchmarks in almost all well-known and successful entertainment brands. There are thousands of them, and many can be adapted/borrowed for your show. Don't be shy. Steal these benchmarks and apply...

Feature: Ask Me Anything

Ask Me Anything is a strong feature that can help build your character for your own cast members.  It could be a theme for having interesting guests on your show. If your show is...

Benchmarks Are Better Than Features

Ask most broadcasters about benchmarks and they start talking about features. But they are not at all the same thing. And one is more valuable than the other. This article explains how benchmarks work for...

Feature: Second Date Update

Second Date Update is one of the strongest relationship features. It makes a great content container to tell a story and can become a One Thing feature that defines a personality or show. This article...

Feature: Throwback Thursday

Throwback Thursday is part of pop culture and can be a great way to highlight library songs on your station or show. It may feel like you're just taking advantage of the low-hanging fruit,...

School Shout Outs Are a Great Way To Localize

At the beginning and end of each school year, radio stations look for ways to connect with kids and parents. But why isolate it to just the beginning and end of the year? School...

Feature: War of the Roses

  War of the Roses is one of the best relationship features of all time. It's been around a while, and the name of the feature (taken from the movie of the same name) is...

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How To Make The Best Of Client Interviews

Sales managers have become increasingly aggressive in promising client interviews. And man, they can kill a show. Sponsors are important, but if the segment...
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