Wednesday, October 27, 2021

Feature: Dumb Debates (Dumbates)

This is a fun feature that works as a segment-filler or could actually take over several breaks on a radio show. Dumb Debates, shortened to Dumbates is addictive. It's one of those talkable discussions...

Heartfelt Reactions to Tragedy Through Promotion

In difficult times, heartfelt reactions to tragedy can set personalities apart from anything else on the dial. In fact, it separates personality brands from any other medium. While everyone is talking about what happened,...

Game: Song and Lyric Games

Play Song and Lyric games on the air is a good way to engage listeners with a play along feature. There are many types of games to play. Most of these song and lyric games...

6 Sure-Fire Ways to Get Rid of On-Air Crutches

Okay, so this is, like, an article about, ah, all those, um, bad, uh, habits or on-air crutches that Dj's pick up, you know. Know what I mean? Fix these things and, like, you can...

Major Promotion: Home For The Holidays

As the song says, "There's No Place Like Home For The Holidays", but many aren't able to make it home for various reasons (logistics, financial, etc.). Home for the Holidays is a promotion that...

Contest: Beat The Bank

Beat the Bank is a great contest because it's easy to play, adds drama on the air and offers the appeal of a large prize without having to pay off every time. The promotion works...

Feature: Is Anyone Listening Who…

A lot of stations do the feature: Is Anyone Listening Who..., but it's a classic way to use oddball human interest stories in the news and solicit interesting listener stories. In this article, I explain...

Benchmark: Chuck Norris Traffic

Benchmarks are things you become known for. They can be strategic, tactical, or even kind of silly. In fact, the silly ones can often be the most memorable. Benchmarks come from just about anywhere,...

How To Attract and Lead a Community of Fans By Being the Underdog

Many of you are too young to remember the classic cartoon Underdog. Check it out sometime. Yeah, a little cheesy, but awesome. And some good lessons for radio performers. Underdog was the scrappy hero, always...

Promotion: Give Or Take

Promotions that tug at the heart don't have to be wimpy. And they're not just for AC stations. Give or Take is a promotion idea with an edge. And a ton of drama. In this...

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