Wednesday, August 17, 2022

Contest: You Got This Or You Can’t Win

You Got This (also known as You Can't Win) is a fun contest that grabs listeners quickly and won't let them go. It's like an earworm. This article explains how to play the contest You...

Key To The Tease: When To Tease

When the cops finally caught up with notorious criminal Willie Sutton, they asked him why he robbed banks. His reply was, "Because that's where they keep the money." It's a simple concept that broadcasters...

Toddler or Tipsy

Toddler or Tipsy is a fun segment for the right show. It relies on collecting audio contributed by the audience, which can be a challenge, but it's a good once-in-a-while feature. This article is about...

Major Promotion: Home For The Holidays

As the song says, "There's No Place Like Home For The Holidays", but many aren't able to make it home for various reasons (logistics, financial, etc.). Home for the Holidays is a promotion that...

Game: Battle of the Sexes

There's probably a show in your market that has played Battle of the Sexes. But it's a classic game and there are variations that can make it new again. This article explains how to play...

Contest: Beat The Bank

Beat the Bank is a great contest because it's easy to play, adds drama on the air and offers the appeal of a large prize without having to pay off every time. The promotion works...

The Winning Structure To Perform a Relationship Feature

Listeners love eavesdropping on other people's problems. It's an escape for them, and it's a great way to get stories on the air. That's why relationship features like War of the Roses and Second Date Update are...

Endorsement Ads That Sell and Entertain

As pressure to maintain ad revenue has increased, radio managers have learned there is a goose that lays golden eggs. And that goose is personality endorsement ads that sell and entertain. In this article, I'll...

The Inverted Funnel: Anatomy of a Radio Break

What's the most effective process for converting ideas into entertainment nobody else can perform? And what methods are best for turning content into stories listeners can relate to? There are three that we recommend...

The (Nearly) Complete Guide to Screening Phone Calls

Call screening is an art. Most think of it as a mechanical process, but it is more art than science. It's so much more than just having a warm body transfer callers to hosts....

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