Monday, November 29, 2021

Feature: Our Tune, Our Song

Many stations run a music feature designed to expand the perception for a deeper library than they really play. By creating an excuse to break format, listeners hear songs they haven't heard on the...

Major Promotion: Visit the Real Santa Claus

Every child knows that the real Santa Claus lives at the North Pole. And every child-and their parents-would want to visit Santa at his home. But, where is that exactly? Can you go there?...

Keys to Interview Success

First, stop calling them interviews. Okay, they are interviews. But the word creates a sort of stigma that conjures all kinds of negative thoughts. When personalities think they're conducting an interview, they tend to...

A Lottery Prank: How to Be Part Of The Story

As the Powerball Lottery in the U.S. grew to record levels, most radio shows were talking about it. Typical breaks included phone topics asking what you'd do if you won. Or some of the...

Feature: Confess Your Crush

Confess Your Crush is a strong relationship feature with a more positive spin than a contentious feature like Second Date Update or War Of the Roses. Yet, if executed properly, it can deliver the...
Storytelling in two minutes

Show Prep: Storyboard For Storytelling in Two Minutes

In almost every workshop on storytelling, someone claims there's no way to practice the storytelling basics because their time is too limited. What? Are you kidding? There's not enough time to tell a story?...

How to Help a Cohost Tell a Story

Some personalities are better storytellers than others. But everyone becomes a better storyteller when they have help from an enthusiastic and supportive audience. That's why it's important to be a good partner and help...

A List of Reasons Not To Use Lists On The Air

A popular tool for online publishers to attract clicks is creating lists. You see them everywhere: The Top 7 Reasons to Dump Your Mate or 14 Ways to Organize Your Life. In this article, I...

Dealing With Tragedy: Suicide and Depression

Many types of tragedies affect listeners. Radio stations can't plan for tragedies, but music stations can be prepared for artist and celebrity deaths. However, it's particularly challenging when a celebrity ends their life by...

The Inverted Funnel: Anatomy of a Radio Break

What's your process for getting ideas on the air? And what methods are in place for collecting show content and converting it to stories listeners can relate to? Here's a structure that may work....

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