Wednesday, October 27, 2021

Heartfelt Reactions to Tragedy Through Promotion

In difficult times, heartfelt reactions to tragedy can set personalities apart from anything else on the dial. In fact, it separates personality brands from any other medium. While everyone is talking about what happened,...

Types of Teases: Disguise Your Promo With A Content Tease

If listeners hear a promotion coming, the tease isn't clever enough. It hasn't been prepared properly. Teases aren't just promotion. And teases are more than commercials for upcoming content. They're actually content themselves. That's...

How To Hijack the Topic

Many personalities talk about the right things, but don't get credit because they fail to insert their personality in topics to become part of the story. This is the only way to get credit for...

Benchmark: Kid Introduces Radio Show

Warning: Cute Alert Ahead. When an adorable kid opens your show, it can be radio magic. That's especially if you target moms. It can be your own child (best), or a niece or nephew. Either way,...

Get More Response: Leave Something Out

Are you having trouble getting the listener's responses? There's no question that phone calls aren't what they once were. It's harder than ever to inspire phone calls. But don't give up. There are several...

How To Be Vulnerable When Tragedy Strikes

It’s impossible to know when an opportunity to connect with listeners Emotionally will present itself. Being personal on the air by connecting through personal storytelling requires personalities to be both vulnerable and personal. And when...

Benchmark Examples To Borrow and Steal

Pay attention and you'll find benchmarks in almost all well-known and successful entertainment brands. There are thousands of them, and many can be adapted/borrowed for your show. Don't be shy. Steal these benchmarks and apply...

Which Is More Important: Personality or Content?

Personality or content? Relevant or relatable? Structure or style? What is more important on the air? It's ideal to have both, of course. And we should always strive to have a relevant show with the...

Emotional Promos That Focus on Listeners

There are a few fundamentals that work for radio promos. First, make sure each promo does at least one of three things. Second, focus on listeners, not station attributes. Highlighting listeners and listener benefits...

Your Show Book Of Records

The Book Of Records is a compelling Content Container to hold otherwise disconnected phone topics. And it can also be a creative way to add more interest in a recurring feature like Is Anyone Listening...

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Ultimate Show Makeover Seminar on Demand

Every radio show should undergo a makeover once or twice a year. That’s how you stay fresh and relevant. This is my proven technique of...
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