Before buying a car, you take it for a test drive. At the grocery store, they hand out samples of the latest taste-tempting sale item. And at the theater, there is a preview of upcoming films. Why should radio be different? Audio teases are one of the most overlooked and powerful tools for radio personalities.
This article explains how audio teases are effective. Including:
- Why audio teases should be a part of the radio personality toolbox.
- How to use an audio tease.
- Examples of audio teases.