Before buying a car, you take it for a test drive. At the grocery store, they hand out samples of the latest taste-tempting sale item. And at the theater, there is a preview of upcoming films. Why should radio be different? Audio teases are one of the most overlooked-and most powerful-tools for radio personalities.

This article shows why and how audio teases are effective. Including:

  • Why audio teases should be a part of the radio personality toolbox.
  • Examples of great audio teases.

Why Use Audio Teases?

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