Broadcasters must learn new methods of reaching today’s listeners if they have any chance of building a fan base. And one of the most important traits for gaining loyalty is to be authentic.

This article explains how to be authentic on the air. Including:

  • Why authenticity matters more today than ever.
  • Promos and imaging don’t get it done.
  • How to “do you”.
  • How personalities can be authentic.

Be Authentic: It Matters


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