Broadcasters must learn new methods to remain relevant and reach an evolving listener base. In reality, the only path to winning personality radio and building a fanbase that is loyal to a station is learning to be authentic.
This article explains how to be authentic on the air. Including:
- Why authenticity matters more today than ever.
- Promos and imaging don’t get it done.
- How to “do you”.
- How personalities can be authentic.