Funny radio shows win. Analyze morning radio ratings for virtually any market and the top performers almost always are a show built around making listeners laugh. But did you ever wonder how important it is to be funny on-air? Spoiler alert: It’s important.

In this article, I share research and information that shows how important it is to be funny on the radio. Including:

  • Research findings proving that being funny is the #1 trait for radio personalities. 
  • Clear evidence of how humor rates against other traits.
  • Mistakes some stations make in trying too hard to be funny.
  • Verbatim comments from listeners talking about the importance of humor.

Proof That It Pays To Be Funny


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