Funny radio shows win. Analyze morning radio ratings for virtually any market and the top performers almost always are a show built around making listeners laugh. But did you ever wonder how important it is to be funny on-air? Spoiler alert: It’s important.
In this article, I share research and information that shows how important it is to be funny on the radio. Including:
- Research findings proving that being funny is the #1 trait for radio personalities.
- Clear evidence of how humor rates against other traits.
- Mistakes some stations make in trying too hard to be funny.
- Verbatim comments from listeners talking about the importance of humor.