Ever wonder how important it is to be funny on the air? Wonder no more. It’s important. In fact, nothing else is even close. The most important characteristic for radio is to be funny. Making listeners laugh and putting them in a good mood should be the #1 goal for most personalities, and nothing else is even close.
If you’re not sure about that, just study shows that are truly funny. They’re usually on top of their markets, especially if they feature likable air talent.
I’ve looked at the question from many different angles. It’s not that shows that are not funny can’t be successful, but the results are profoundly in favor of humor on the air.
It’s not just opinion.