Beat the Bank is a great contest because it’s easy to play, adds drama on the air and offers the appeal of a large prize without having to pay off every time.
The promotion works far beyond contest players because it creates a storyline your entire audience can follow. As the drama builds, you can feel it through the experience of the contestant. And, it creates losers as well as winners. The risk of losing it all and walking away disappointed adds more suspense to each episode of this game.
You can manage your budget and build expectation every time you bring this classic promotion back on the air.