You need listeners and fans. The larger the fan base, the higher the ratings. And if those fans are raving, passionate, loyal fanatics, shows can become bulletproof from dramatic rating fluctuations. The process of attracting fans starts with being likable. It’s a key part of progressing through Stage 1 (Introduction) and Stage 2 (Familiarity) in the Personality Success Path. One of the building blocks of likability is being nice. Being nice isn’t hard, but it does take time, discipline, and more than a little patience.
Just Being Nice Gives You An Advantage